Enfodesk reported the status of video sharing market in China as of Q4,2011

Enfodesk reported the status of video sharing market in China as of Q4,2011.

The market size of advertise revenue increased 135.3% compared with Q4,2010, and it archived 1.687 billion RMB(= $0.27 billion).


And the market share by each company is as following.

#1 Youku (21.8%)

#2 Tudou (13.7%)

#3 Sohu (13.3%)

#4 Iqiyi (6.9%)

#5 PPTV (6.5%)

Video advertising is increasingly gaining momentum in china, and it has grown up to 18.8% sharing of entire China's online advertising market.

I think that this momentum will be continuing in 2012 too.


Original article => Enfodesk1, Enfodesk 2, Enfodesk 3

Chinese video sharing company Youku and Tudou started to provide Weibo style service to their users.

Chinese top2 video sharing company "Youku" and "Tudou" started to provide weibo style service to their users.

Each users can tweet a thing that they are sharing own video and comment other user uploaded the video contents. Of course it's a weibo style, so they can follow favorite users.

* 关注 = following, 粉丝 = followers, 推 = their tweets


On the other hand, top2 Weibo company Sina and Tencent also already started relation with video/tv contents on their services.

*"看点(Kandian)" is a video sharing serivce on Sina Weibo.

* 微电视(Micro TV) is a TV program sharing service on Tencent Weibo.




Like this, Cross-platformed from both sides is already proceeding in China, it will be accelerated in 2012.



Original article => A miscellaneous notes of Micorblogging(Weibo) in China