The biggest Chinese SNS "Renren" have 280 million registered users. And they started to provide own chat tool "Tongxueshuo".

Renren is the one of biggest SNS provider in China, and they got the high popularity in the recent research as I introduced before. And according to a report, Renren have 280 million registered users as of the end of March.

User distribution map of area in China

East China : 31%

(Shanghai, Jiangsi, Zhejiang...)

South China : 17%

(Fujian, Guangdong, Guangxi...)

North China : 15%

(Beijing, Hebei, Tianjin...)

Middle China : 12%

(Henan, Hubei, Hunan...)

Southwest China : 9%

(Sichuan, Chongqing, Guizhou...)

Northwest China : 7%

(Shaanxi, Qinghai, Gansu...)

And they have 110 million PC active users and 26 million mobile active users.

The ratio of male to female - 56% : 44%

User distribution by age:

90's or later     45%

80's                    35%

70's or earlier  20%

Next is the utilization rate by each mobile devices.

Android have 55.6% share, and they won the first place. But it seems that this share does not include access by feature phone, and it's not counted access to WAP page.

The next picture is the list of corporate accounts in Renren.

According to this report, there are 150,000 corporate accounts in Renren, and the user checks the 3 corporate pages daily on average.

The next picture is the summary of posting in a day.

The summary of daily post:

[Tweet]

From PC - 15.8 million times

From Mobile - 13.2 million times

[Picture]

From PC - 12.3 million times

From Mobile - 5.2 million times

[Diary]

From PC - 0.78 million times

From Mobile - 0.47 million times

The last picture is the data of tweet with location information.

According to this report, there are 1.7 million posts that include the location information daily in Renren, and its cumulative number is over 700 million posts.

Well, they recently started to provide the their own chat tools "Tongxueshuo".

 

It seems that this chat tool focuses to have the communication in the same university, and this user has to register their college before they start to use this.

* And they didn't support that users register the foreign college yet.

I would like to keep the attentions about the trend of Chinese SNS as same as WeChat or Weibo as ever.

Source => Sina Weibo, CNII

IDC said that 27.2% of companies have already used the enterprise social networking system in Japan.

According to the recent report by IDC Japan, 48% of Japanese companies would like to use the enterprise social networking system in few years.

This report also said that 27.7% of Japanese company already use the enterprise social networking sytem.

In Japan, TOYOTA already use the enterprise social networking system. And 8,000 employee of this company already join this system, but they would like to increase to 30,000 users in few years.


This report said that the usage of email is almost 85% in Japan, but I think it may be increasing the user who use in different ways depending on several cases.



Source => IDC Japan, Asahi.com

Renren published that their active users are 172 million people in the third quarter.

Chinese biggest SNS company "Renren" published the statement of accounts in the third quarter, and they disclosed that their active users are 172 million people in the third quarter.

Their active users were 137 million people in the previous year, hence it follows that their active users increased 25.5%.


And according to their statement, their net sales was 50.4 million USD, and its income was loss of 15.4 million USD. Their net sales increased 47.2% compared to the previous year, but their loss of net income also drastically increased (The loss in the previous year was 1.2 million USD).

There are two reasons of increasing loss. First, their ads revenue decrease 17% compared to the previous year. Second, the loss of their group company "Nuomi" accounts for a large percentage. The loss of Nuomi was 6.3 million USD, so it means that its rate was almost 41%.


Nuomi is a company that provide joint buying service, but its market is proceeding the selection, and its whole market size is also decreasing.


For their v-shaped turnaround, they have to seek a new revenue source, and additionally they have to consider direction of Numoi's dealing.


Source => TechWeb, Tencent IT

The whole user growth rate of Weibo is slow down, but mobile Weibo user continue increasing.

Yesterday, I introduced the summary of a report by CNNIC. Today, I would like to introduce the data of related social media market in China.

The figure below is a data that is written about user number, utilization rate and growth rate of each internet services in China.

According to this report, Instant Messenger is the most popular internet service in China, and it has about 445,149,000 users as of June 2012.

And Weibo have 273,645,000 users at the same period, but its growth rate is 9.5% compared to the end of 2011. Its growth rate of 2010-2011 was 292%, so it can be said that its growth speed is becoming slow down.

I'm not sure that its slow down is caused that users are boring Weibo or there are other reasons at this time. So we have to keep attention its trend.

And SNS have 250,510,000 users at the same period, but its growth rate is 2.6% compared to the end of 2011. About SNS, its growth rate of 2010-2011 was 3.9%, so it can be said that its growth is remained flat.

Next is the data that is written about mobile services.

Instant messenger is the most popular service in the mobile field too, its utilization rate was 83.0% as of June 2012 in China.

And the utilization rate of mobile Weibo was 43.8%, and the user number of it was 170,010,000 people as of June 2012.

Mobile Weibo user increased 33,110,000 people compared to the end of 2011, so it can be said that users is not boring Weibo, but is shifting to mobile use.

And the utilization rate of mobile SNS was 41.2%, it decreased 1.1% compared to the end of 2011. So it can be said that the growth of SNS is totally remained flat as I said.

Well, about excepting social media area, you can download its original data from here (It's written in Chinese...). So if you have interested in this more detail, please visit there :)

Source =>  CNNIC "The 30th Statistical Report on Internet Development"

The analysis of "Social search to find a friend" on Pengyou SNS. [INFOGRAPHIC]

Pengyou SNS that is provided Tencent published the analysis of "Social search to find a friend" as follows:

 Pengyou have about 200 million users as of the end of 2011, and the action of searching other user was run on average 250 million times in a month.


The breakdown of user search is as follows:

- Searched by real-name  72%

- Searched by some criteria  28%






















After found the user who are looking for, they mainly run three actions as follows:

- Look that user's top page(Colored blue)

- Add as for friend
  (Colored orange)

- Send or leave some message to them (Colored green)










And after they find the user looking for;

- 87% user send some message to that user within a week.

- 82% user looked tweets or picture by that user within a week.

- 77% user comment on tweets or picture by that user within a week.

- 58% user send some virtual gift to them within a month.

- 46% user send some apps invitations to them.




Original article => QQ tech

Chinese social media information sharing ranking report.

Jiathis published "Chinese social media information sharing ranking report in March, 2012".

                    　    Share        Click Rate
 #1 QQ Zone         12.95%         47.31%
 #2 Sina Weibo        8.35%         16.88%
 #3 Tencent Weibo   6.98%         13.49%
 #4 Renren             3.95%          3.17%
 #5 Kaixin              3.08%          3.15%
 #6 JianHu             2.16%          0.02%
    (Taobao SNS)
 #7 Sohu Weibo       2.07%          0.21%
 #8 Wangyi Weibo    1.76%          0.69%
 #9 Douban            1.67%          3.49%
 #10 Pengyou          1.60%         0.77%
    (Tencent SNS)
 ...

 #12 MSN               1.25%          0.16%

 ...

 #18 Facebook         0.66%          0.74%





Original text => Jiathis

Nielsen China published a comparison research of Weibo, SNS and LBS users trend.

Nielsen China published a comparison research of Weibo, SNS and LBS users trend.

1. The utilization rate by each services.

Within a past year, users that used Weibo is 59%, and SNS is 68%, and LBS is 42%. And current active user rate of each service, Weibo is 26%, SNS is 19%, and LBS is 20%.




2. The usage rate of overlapping each three services

In the interviewers of this research, 97% people used Weibo, 70% people used SNS, and 10% people used LBS before.

And 66% people used both Weibo and LBS, 86% LBS users use Weibo and SNS.


3. Which device use to access each services?

61% of users use mobile phone, and 21% of users use tablet for accessing Weibo.

As far as looking this research, I think each service provider in China have to accelerate their mobile solutions :)


Original article => Nielsen China

BV4 released "The Most Valuable Social Media Brands 2012".

BV4 and their partner HWZ co-released "The Most Valuable Social Media Brands 2012".

Above picture is a top 10 of the most valuable Social Media Brands, and from China, 3 services are ranked in.

#4  Qzone             11billion dollars
#5  Sina Weibo       4.0billion dollars
#8  Tencecnt Weibo 3.5billion dollars


And the breakdown of the top 30 are as follows.


From China, additionally ranked in more 5 services as follows.

#12  Renren    2.611billion dollars
#14  Pengyou  2.193billion dollars
#18  Kaixin     1.891billion dollars
#21  Tudou     1.543billion dollars
#24  Youku     1.394billion dollars

*Now, Renren and Kaixin were already united.

Totally 8 Chinese social media service ranked in the top 30.


This top 30 ranking include 16 US companies, 8 Chinese companies, 2 Russian companies, and each 1 UK/Finland/Belgium/Brasil company, so it can be said Chinese Social media have a high presence in this industry.


I'd like to continue introducing about trend of Chinese Social Media industry too :)



Original article => BV4 "The Most Valuable Social Media Brands 2012"

CIC published "Social Media Landscape @China 2012".

CIC published a new version of "Social Media Landscape @China".

Its 2012 version added "Pinterest" as a object. And looking this landscape, services of similar with Pinterest already started in China(ex. Huaban, Duitang, etc).


And there is only Chinese version, but a history of this landscape is also available.

It's a useful tool for leaning the history of social media in China, isn't it? :)



Original article => Huaban