WeChat oversea users already exceeded 70 million people. They assigned Lionel Messi as a new spokesman to accelerate overseas market even more than now.

As I explained before, Tencent has a partner conference today. And they announced two important things related WeChat, so I would like to explain one of them at this time.

Oversea users of WeChat exceeded 40 million people in April, and they exceeded 50 million people in May. And today, Tencent announced oversea users of WeChat already exceeded 70 million people now.

And for expanding more oversea users, they also announced that assigned Lionel Messi as a new spokesman for WeChat.

They already prepared the special page on wechat.com, and also already published the TV commercial.


They also published its Spanish, Turkish and Bahasa Indonesia version, and they also announced that this TV CM started to provide to 15 countries from today.

Of course his WeChat account is also available now.

Their rival "LINE" already has over 100 million oversea users, and it was already welcomed in over 230 countries. So we have to keep watching this war situation for the development from now on.


Source => Tech QQ, WeChat Official Page

The gallery of TV commercials that Tencent provides for overseas. Their overseas users already exceeded 50 million people.

As I explained before, WeChat formally entered into the Indian market, but they will also establish the subsidiary in Malaysia to enter this market soon.

According to them, WeChat already has one million users in Malaysia, but they already started to provide the TV commercial of the Malaysian version for expanding their users there as follows.


The other version is here.

They mainly are promoting the "Hold-to-Talk" feature as same as the Indian version, but the whole style of this commercial have the clear difference with Indian version.


Now WeChat is provided to the various countries, but let's check the TV commercials that are provided in each country.

- Thailand


- Indonesia


- Philippine

Other version -1 ; Other version -2

- Hong Kong


- Taiwan


- Overseas (It seems that this TV commercial is not for the specific country.)


It's very interesting that there are many various versions by each country, isn't it?


Now WeChat has over 50 million overseas users, but their rival "LINE" has about 105 million overseas users. And LINE already entered into the Chinese market, so we have to keep watching their battle in China and overseas as before.


Source => China Daily