Baidu expect that their advertising revenue will exceed 20 billion RMB in this year.

According to the vice president of Baidu Zhan Wang, this company is expected that their advertising revenue will exceed 20,000,000,000 RMB(nearly 253.1 billion USD) in this year.

He also said that their advertising revenue was 4.47 billion RMB in the first quarter, and was 5.46 billion RMB in the second quarter.And their advertising revenue was 14 billion RMB last year, so its growth rate will be 42.8% compared to last year.


Now Baidu have 250,000 advertising customer, but they expect that it will be over 300,000 customer in the end of this year.


Actually, Baidu have a platform for Advertising as follows.

So customers who are willing to put the advertisement on Baidu can easily manege their advertising.


Baidu is the one of biggest internet company in China, and they will focus to mobile solution such as LBS or map business. So I think LBS Ad is a one of promising service for them.



Source => TechWeb

The monthly communications industry advertisement fee ranking in China.

Enfodesk reported the monthly communications industry advertisement ranking as of February 2012 as follows.

                                                         February                       January
#1 17VEE (Online game provider)      14.7615 million RMB          6.5211 million RMB
#2 China Mobile (Carrier)                14.2440 million RMB        13.2874 million RMB
#3 China Unicom (Carrier)               13.5050 million RMB        2709.57 million RMB
#4 Motorola China (Hardware)           9.1212 million RMB          6.2989 million RMB
#5 Lenovo (Hardware)                     6.2184 million RMB          5.3953 million RMB
#6 Samsung China (Hardware)           5.6242 million RMB        15.9737 million RMB
#7 China Telecom (Carrier)               4.1297 million RMB         16.2117 million RMB
#8 Apple China (Hardware)               1.6413 million RMB          0.3646 million RMB  
#9 Huawei (Hardware)                     1.3901 million RMB          3.1218 million RMB
#10 HTC (Hardware)                       1.0810 million RMB          0.0802 million


According to this report, the advertisement fee in whole communications industry decreased 33.3% compared with January.


Original article => Enfodesk