Taobao have over 100 million mobile users now. [INFOGRAPHIC]

Taobao is a biggest EC marketplace in China, but now they have over 100 million mobile users.

In the first quarter, its mobile user increased 15 million people, and it's estimated that its mobile user will be over 200 million in the end of 2012.










The ratio of its Mobile user and PC user is  1 to 5, so it means Taobao PC user exists over 500 million people.







The half of its mobile users use PC at the same time.










Its mobile user become the most active in the weekend.











Recently women buyer is especially increasing, and the category of women clothes and shoes are rapidly increasing sales.








Android V.S. iOS in March

Android 42%
iOS       58%
(iPhone 47%, iPad 11%)






Which users are buying items more?

1. The amount of items
Android   37%
iOS         63%
(iPhone 49%, iPad 14%)

2. The amount of money
Android    22%
iOS         78%
(iPhone 58%, iPad 20%)




Original article => Sina Weibo

Eguan said Chinese mobile internet user already exceeded 450 million people.

According to the report by Eguan, Chinese mobile internet user already exceeded 450 million people as of the first quarter.

Its number increased 5.1% compared to previous period.


And its market scale was 30.6 billion RMB.

This quarter achived high growth rate(21.0%), but especially mobile internet shopping had rapid growth, and its scale was 10.5 billion RMB, it was much same as the whole revenue in 2011.


And now, mobile internet shopping dominate more than one-third of whole mobile internet revenue.

mobile internet shopping 34.3%

mobile apps and services  31.5%

communication expenses  30.7%

mobile ads  3.5%






Large payment companies, such as Union Pay accelerate their mobile solutions, so we have to pay attention to mobile internet shopping as before.


Original article => Eguan