Yixin (EasyChat) released the update version 2.0. The new version was added the no-charge call function.

Yixin (EasyChat) released the major update version 2.0, and they started to provide some interesting functions in this version.

The first is the no-charge call function by VoIP.

  

It's like the Skype, and it can make a call without any charge in the Yixin client. But at this time, it does not support outbound call like the Skype-out.

But I think that they will absolutely try to materialize its outbound service as a pay service. Because China Telecom side with this Yixin, and they have a lot of know-how in this area(the knowledge of billing method, operation method and so forth). It's their original advantage that their rival WeChat doesn't have.


The next is the LBS service like the Google Latitude.

The Yixin user can know the current location of their friends via this function. But of course, if you don't wish provide the information of own current location, you can set that your friend cannot know your current location.


The last is not the new function, but is the change of displaying method in the top page.

The official accounts on Yixin were independently displayed on the top page, but from this version, these official accounts are displayed all in one piece as the menu of "Official account" as same as WeChat.

It may be a bad news for the person who would like to use Yixin for the marketing activity.


Well, its new version of Android was already released, and can download from their official site. And about its iPhone version, they said it is now under examination on the App Store of Apple.


As I explained before, I think Yixin should aim to the direction of total communication tool, and they should not aim to the same direction with WeChat. So I think this update is very meaningful and interesting.

I would like to keep the attention to their action as ever.


Source => The official page of Yixin, Ifeng

Yixin expanded the campaign of providing the free data packet. All of Chinese mobile users have a chance to get 300MB data packets.

As I explained before, the own IM tool of Alibaba 'Laiwang' started to provide the free data packet to their users, but Yixin also expanded the similar campaign.

The target users of this campaign are not only included China Telecom users, but also is included China Mobile and China Unicom. But there are some different conditions between China Telecom users and other 2 careers to get this service.

China Telecom users only register Yixin, and then they can get 300MB free data packet. And if the user will post messages more than 5 times, then they can get 60MB free data packet every month. China Mobile and China Unicom users invite the 6 acquaintances to Yixin, and then they can get the 300MB free data packets. And they don't have the chance to get the 60MB gift every month.

It seems that there is not the limitation by area like the campaign of Alibaba.

Laiwang and Yixin started the similar campaign to get more users. Then how about WeChat is? It seems that the battle space of IM tool in China is not only the function field, but also was added the service field.

Let's keep watching their actions and the trend of this industry as ever.


Source => Official page of Yixin

The registered user of Yixin already exceeded 30 million people. Its main users are 16 to 25 years old.

Yixin (EasyChat)  got a good start, and they also continue to increase their users after that, but they officially reported their users already exceeded 30,000,000 people as of Oct. 28.

According to them, Yixin is mainly welcomed by young people, and actually 70 percent of their users are 16 to 25 years old (They are called post-85s or post-90s in China). And its daily active users are 28% of all, and over 32 million information is posted on there in a day.

The official said that they also continue to enhance its function, and at the same time they will also add the attractive new function. For example, they said that they will adopt the mobile payment function or games on their platform.

But I personally think this is an imitation of WeChat, so I think that they should choose the other way with WeChat, for example they recently adopted the international call function. Because they can utilize the infrastructure that China Telecom has.

In China, now Alibaba also strongly promotes their own IM tool 'Laiwang', and the largest electronics retail store in China 'Suning' also have a plan to provide their own IM tool 'Yunxin'. So we cannot take our eyes off of the future trend in this industry.


Source => Netease IT, CNFOL