As I explained before, Alibaba strengthened to promote their own IM tool 'Laiwang'.
And recently, it seems that they accelerated its promotion again, they announced that they will give 2GB mobile packet to a part of their users.
To take this gift, users have to access this site and apply for.
* There is a limitation in this at this time, and the user who can get this gift is only as follows:
- China Unicom users in Jiangsu, Zhejiang and Hunan.
- China Mobile users in Guandong
And on the other hand, Jack Ma repeatedly mentioned about 'Laiwang', and he also said that he is looking forward to battle with WeChat.
Furthermore, they will publish the management tool of the official account for their platform as same as WeChat or Yixin. It seems that they have not published its web site, but they already prepared it on the client side.
I can hardly imagine that Laiwang will close with WeChat as a common IM tool at this time, but Alibaba is the king of the EC market in China. So if they will focus to collaborate IM function and EC, then there may be a way.
Source => Tech Sina, Netease News-1, Netease News-2, TechWeb