Tuesday, January 17, 2012

CNNIC published "China Internet survey report at the end of 2011". Weibo user increased to 250M.

CNNIC(China Internet Network Information Center) published "China Internet survey report", and according to it the number of internet users in china archived 513M at the end of 2011.

The growth rate of 2011 is 38.3%, and it's higher than 2010(34.3%).

On the other hand, the number of mobile internet users in China archived 355.58M, but the growth rate of 2011(17.5%) was less than 2010(29.7%).

And the usage of each service is as following:

Weibo users archived 249.88M, and its growth rate was 296.0% compared with 2010.

The utilization of Weibo was 13.8% in 2010, but it grew up to 48.7% in 2011.

In addition, the top 3 of having large number users services are as following:

#1 Real-time communication(ex. IM, Chat)   415.1M users
#2 Online search      407.4M users
#3 Online music      385.85M users

The top 3 of having high growth rate services are as following:

#1 Weibo   296.0%
#2 Joint purchasing   244.8%
#3 Online payment    21.6%

And the usage of each service by mobile phone is as following:

#1 mobile real-time communications   83.1%
#2 mobile search  62.1%
#3 mobile news    60.9%

#6 mobile SNS      42.3%
#7 mobile Weibo   38.5%

Weibo had rapid growth in PC and mobile area in 2011, but it's already started "Real-name Weibo Registration" , so we have to pay attentions closely how changes there are around Weibo services in 2012 too.

Original article => A miscellaneous notes of Micorblogging(Weibo) in China