Each users can tweet a thing that they are sharing own video and comment other user uploaded the video contents. Of course it's a weibo style, so they can follow favorite users.
* 关注 = following, 粉丝 = followers, 推 = their tweets
On the other hand, top2 Weibo company Sina and Tencent also already started relation with video/tv contents on their services.
*"看点(Kandian)" is a video sharing serivce on Sina Weibo.
* 微电视(Micro TV) is a TV program sharing service on Tencent Weibo.
Like this, Cross-platformed from both sides is already proceeding in China, it will be accelerated in 2012.
Original article => A miscellaneous notes of Micorblogging(Weibo) in China
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