Wednesday, January 23, 2013

The registered users of Tencent Weibo was 540 million people as of the end of 2012.

Tencent Weibo recently held a event, and they announced there that their registered user was 540 million people as of the end of 2012.

They announced that their registered user was 507 million people by the third quarter. So in short, this means that their registered user increased 33 million people in a quarter.

And they also announced some number that is related their service as follows:
- Average active user per a day : 100,000,000 people
- Average post with picture per a day : 4,000 times
(* Half of it was posted from mobile devices.)
- The number of registered Hashtags : 9,000 issue
- Total post with emotion icon : 680,000,000 times

And Cui Yongyuan who are announcer of CCTV was elected "Tencent Weibo of the year".

Well, Tencent have 540 million users on their Weibo, and furthermore have over 300 million users  on their Weixin. Their users must be overlapped for the most part, but it's the fact that this number is huge.

As I reported before, the most of Tencent's revenue was occupied by game services. But they have a huge base on their social platform now, so their profit structure may be dramatically changed in 2013. (for example, O2O advertisement on their social platform).

Source => CHINADAILY, China News, Tencent IT