As I repeatedly introduced before, now a lot of companies make a official account on Sina Weibo for marketing purpose. And Sina Weibo or other company provided many useful analysis report before, the report that I will introduce today also do not pale so much in comparison to them.
The report that Sina Weibo published is written about the analysis report of corporate official account tweet. And the report is divided into three main part as follows.
1. The analysis by a day of week
The orange colored line graph is the ratio of corporate official account tweet by the day of a week, and the blue colored graph is the ratio of re-tweet by users to them, and green colored graph is the ratio of comment by users to them.
This report defined as follows:
- In case of the numerical value of blue or green line is more than orange graph is the day that is suited to tweet.
- On the other hand, in case of the numerical value of orange graph is more than blue or green graph is the day that is not suited to tweet.
According to this report, Wednesday and Thursday are the suitable day for tweet, and Monday and Tuesday are not the suitable day for tweet, and Friday to Sunday is the even day.
Generally speaking, Monday and Friday is not the suitable day for promotion, but its tendency may also apply to tweet on Weibo.
2. The analysis by timezone of a day. (Weekday)
The define of this graph is also same as above.
According to this data, from 8:00 to 17:00 p.m. is not suitable to tweet, and from 18:00 to 23:00 is suitable to tweet. The report by JiaThis also said that 41% of user post the information to social media at from 18:00 to midnight 2:00, so this late time may be exactly suitable to tweet.
3. The analysis by timezone of a day. (Weekend)
This data doesn't show the remarkable point, but this report said that from 13:00 to 14:00 and from 17:00 to 23:00 of the weekend is suitable to tweet.
This data is also no more than a pointer, but I think that it is worth trying. If there were problem to tweet in the night time or weekend, don't worry about it. Because the tweet reservation system for Weibo will be able to assist you.
Source => Eguan