Thursday, January 5, 2012

SNS users in Japan is 42.89M by the end of 2011.

According to the report of ICT Research & Consulting, the number of total registered SNS users in Japan is 42.89 million by the end of 2011.
















It was 58.6% growth compared with year-earlier period, and the number of SNS user in Japan will be expected to reach 56.43 million by the end of 2014.



Twitter, Facebook, Mixi, MobageGREE, Google+, Ping(Apple) are SNS service that commonly used in Japan, and each their customer satisfactions are as following:
















#1 Twitter    60.7 pt
#2 Mixi        57.6 pt
#3 Facebook  56.6 pt
#3 Google+   56.6 pt
#5 Mobage    54.8 pt
#6 GREE       51.4 pt
#7 Ping        49.5 pt




The report of SNS usage frequency in a week is as following:
















- 10times/day    15.1%
- 5~9times/day  16.8%
- 1~4times/day  32.2%
- 1time/month   16.0%
- rare to use      20.0%




Finally, this is an utilization status of Ad in SNS.
















- click Ads a time per a day, and reference to the purchase                 4.4%
- click Ads a time per a week, and reference to the purchase             10.8%
- click Ads a time per a month, but does not affect to the purchase    19.8%
- does not click Ads, but look at that                                           31.8%
- does not click Ads, and not even look at that                               33.1%



SNS users in Japan has certainly increased. But from the point of view gaining a new user and profit, it may be expected they will have a tough fight this year too.



Original article => ICT Research & Consulting Inc.