Thursday, February 2, 2012

Vpon Inc. released the report "LBS Ads market in China 2011" .

Vpon Inc. who provide LBS Ads solution released the report of "China's LBS Ads market in 2011".



The summery of this report is as followeing:

- In 2011, the average growth rate of LBS Ads was 66.75%.

- In Shanghai, Beijing, Guanzhou were the most aggressive cities for using LBS.

- The rate of under second tier city gradually becoming larger percentage(Jan,2011 21% =>Dec, 2011 58% ).

- Activity by industry
#1  Food‐service             25%
#2  Banking and finance   16%
#3  Groceries                 15%
#4  Retail                     14%
#4  Automotive              14%

- Activity by a user using apps
#1  Mobile game     20.1%
#2  Navigation       14.3%
#3  News              13.2%
#4  Entertainment  12.9%
#5  Life                10.5%






In China, the number of LBS user was 15.3M as of Q3, 2011.
But I think LBS Ads have a great opportunity in 2012, because Weibo company or online game company start to adopt LBS feature to their service in China.






















































Original article => The report by Vpon Inc.