The summery of this report is as followeing:
- In 2011, the average growth rate of LBS Ads was 66.75%.
- In Shanghai, Beijing, Guanzhou were the most aggressive cities for using LBS.
- The rate of under second tier city gradually becoming larger percentage(Jan,2011 21% =>Dec, 2011 58% ).
- Activity by industry
#1 Food‐service 25%
#2 Banking and finance 16%
#3 Groceries 15%
#4 Retail 14%
#4 Automotive 14%
- Activity by a user using apps
#1 Mobile game 20.1%
#2 Navigation 14.3%
#3 News 13.2%
#4 Entertainment 12.9%
#5 Life 10.5%
In China, the number of LBS user was 15.3M as of Q3, 2011.
But I think LBS Ads have a great opportunity in 2012, because Weibo company or online game company start to adopt LBS feature to their service in China.
Original article => The report by Vpon Inc.
Original article => The report by Vpon Inc.
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