CIC and Ogilvy PR release joint white paper -- “Crisis Management in the Microblog Era”

CIC and Qgilvy PR co-released white paper "Crisis Management in the Microblog Era".

CIC and Ogilvy PR joint white paper - 'Crisis Management in the Microblog Era'

Its white paper is written about when considerations for using Chinese Weibo, and there are not only advise but also many case studies of trouble or solution on Weibo.

I think a person or company who want to start Chinese Weibo should read this white paper.



Original article => CIC