Enfodesk reported the status of video sharing market in China as of Q4,2011

Enfodesk reported the status of video sharing market in China as of Q4,2011.

The market size of advertise revenue increased 135.3% compared with Q4,2010, and it archived 1.687 billion RMB(= $0.27 billion).


And the market share by each company is as following.

#1 Youku (21.8%)

#2 Tudou (13.7%)

#3 Sohu (13.3%)

#4 Iqiyi (6.9%)

#5 PPTV (6.5%)

Video advertising is increasingly gaining momentum in china, and it has grown up to 18.8% sharing of entire China's online advertising market.

I think that this momentum will be continuing in 2012 too.


Original article => Enfodesk1, Enfodesk 2, Enfodesk 3