Sina Weibo started beta test of "Micro Public Welfare".
Users can contribute donation or volunteer for some project on Sina Weibo.
This is a project to send some stationaries and sporting goods for elementary school student at Ningxia Hui Autonomous Region.
Users can select donation amount by themselves on each project page.
About payment, now user can only pay donations via some Banks, in near future they may be able to pay it via "WeiBi(it's a virtual mony on the Sina Weibo)".
Of course contribution is not only sending some donation, but also sharing the information of a project and volunteer for some projects.
I feel that Social Media have strong diffusivity, so such as this action is much suitable for Social Media, particularly Weibo.
I want to continue paying attentions this "Micro Public Welfare" :-)
Original article => Micro Public Welfare