Yixin (EasyChat) got a good start, and they also continue to increase their users after that, but they officially reported their users already exceeded 30,000,000 people as of Oct. 28.
According to them, Yixin is mainly welcomed by young people, and actually 70 percent of their users are 16 to 25 years old (They are called post-85s or post-90s in China). And its daily active users are 28% of all, and over 32 million information is posted on there in a day.
The official said that they also continue to enhance its function, and at the same time they will also add the attractive new function. For example, they said that they will adopt the mobile payment function or games on their platform.
But I personally think this is an imitation of WeChat, so I think that they should choose the other way with WeChat, for example they recently adopted the international call function. Because they can utilize the infrastructure that China Telecom has.
In China, now Alibaba also strongly promotes their own IM tool 'Laiwang', and the largest electronics retail store in China 'Suning' also have a plan to provide their own IM tool 'Yunxin'. So we cannot take our eyes off of the future trend in this industry.
Source => Netease IT, CNFOL