The number of Chinese mobile map users exceeded 370 million people in the fourth quarter of 2012. Google decreased sharply their market share compared to the second quarter.

According to the recent report by Eguan, the number of Chinese mobile map users were 374.45 million people in the fourth quarter of 2012.

This number increased 177.8% compared to the previous year, and increased 22.0% compared to the previous period.

Next is the market share of mobile map as of the fourth quarter.

#1 Amap   29.6%

#2 Baidu Map   20.3%

#3 Mapbar  10.2%

#4 Sogou   9.8%

#5 Google Map  9.6%

#6 Navidoc  9.4%

#7 Nokia Map  5.7%

#8 SOSO Map   3.4%

Other   2.0%

The top market share is Amap(AutoNavi).  AutoNavi is now providing their map to the part of iOS 6 map, and it raised furthermore 5.5% of their market share. Baidu also increased their market share compared to the second quarter, their market share exceeded 20%.

And other remarkable point is the Sogou. In the second quarter, they were out of this ranking. But they had 9.8% of market share in the fourth quarter, and they positioned the fourth place. It can be said great leap forward.

But on the other hand, Google decreased sharply their market share. They had 17.5% of market share in the second quarter, but they decreased their market share to 9.6% in the fourth quarter.

Now mobile internet user in China exceeded 420 million people, and its growth is still ongoing. The mobile map user also will be increasing more and more, so I really be interested in the trend of this market in future too.

Source => Eguan-1, Eguan-2

Taobao also started to provide their own map service.

Last week, the biggest BtoC EC site in China, Taobao started to provide their own map service.

Taobao will start to enhance each area service via this map, and would like to accelerate their O2O business, such as LBS Ads. And they now already have over 100 million mobile user, so they will surely accelerate their mobile solution relies on this map service.


Baidu also formally established LBS division and upgraded their map API few weeks ago, so it means that their fight already started in this field too. This fight is also a highlight in Chinese Internet market.



Source => Looooker