The MAU of mobile QQ increased to 490 million, and QQ still have more energy than WeChat.

On 14th May, Tencent published their performance reporting of the first quarter.

And according to the reporting, the monthly active users(= MAU) of WeChat increased 87% compared with the same period last year, and it was 396 million people. The MAU of WeChat on the previous period was 355 million people, so it means the MAU of WeChat increased 40 million people compared with the previous period.

As you see, WeChat keeps their power in the Chinese social media market, and Tencent said that they will continue to enhance the payment solution of WeChat as before.

But as same as the previous period, QQ still has more energy than WeChat in this market. According to this reporting, the 'mobile' MAU of QQ increased 52% compared with the same period last year, and its number was 490 million people. In the previous period, the difference of MAU between WeChat and mobile QQ was about 70 million, but this difference increased to about 100 million people in this period.

The total MAU of QQ was 848 million people in this quarter, and so it can be said that QQ is still king of Chinese social media market.

And the total MAU of Qzone was 644 million people, and the number of its mobile MAU was 467 million people. 

We or some related news site have paid attention to WeChat in particular, but I think that we also have to pay attention to QQ or Qzone, particularly their mobile area.

Source -> The performance reporting by Tencent (PDF)

The monthly active users of WeChat was 355 million people as of the end of 2013, but QQ is still more welcomed than WeChat.

Yesterday, Tencent published the their performance reporting of 2013. And according to the reporting, the monthly active users (MAU) of WeChat was 355 million people as of the end of 2013 in total.

This report said the MAU increased 6% compared with the previous quarter, and it increased 121% compared with the same period last year. But they published only the total MAU number of WeChat, and they didn't published the breakdown of its number, for example the rate of China users and oversea.


And the other numbers that are related to social media are as follows:

- Monthly active users of IM (* It means 'QQ') were 808 million people.
(It decreased 1% compared to the previous period, and increased 1% compared to the year-earlier period.)

- The number of the peak simultaneous online IM was 180 million people.
(It increased 1% compared to the previous period, and increased 2% compared to the year-earlier period.)

- Monthly active users of Qzone were 625 million people.
(It increased 0.3% compared to the previous period, and increased 4% compared to the year-earlier period.)


This reporting said that the monthly active 'smartphone' users of QQ was 426 million as of the end of 2013. This number is larger than WeChat, so it may be said that QQ is still welcomed more than WeChat in China.

Few days ago, China's central bank demanded that payments made by scanning a bar code with mobile devices be halted, hitting the payment arms of Internet companies Tencent Holdings Ltd and Alibaba Group Holding.

We have to keep watching there will be what kind of influence for WeChat, QQ and their business.


Source => The performance reporting by Tencent (PDF)

The number of WeChat monthly active users is 271.9 million people, and it increased 124.3% compared to the year-earlier period.

Because Tencent also published their performance reporting in the third quarter, so I would like to introduce some number that is related to social media.

At first, this report said that the monthly active users (MAU) of WeChat was 271.9 million people as of the third quarter.

It increased 124.3% compared to the year-earlier period, and increased 15.3% compared to the previous period.

Tencent haven't published the total number of WeChat registered users since the beginning of this year, so I don't know the actual ratio of active users. According to some source, the total number of WeChat registered users are about 500 million people, so it can be said that the ratio of monthly active users is about 54.3%.


And the other numbers that are related to social media are as follows:

- Monthly active users of IM (* It means 'QQ') were 815.6 million people.
(It decreased 0.4% compared to the previous period, and increased 4.0% compared to the year-earlier period.)

- The number of the peak simultaneous online IM was 178.2 million people.
(It increased 2.9% compared to the previous period, and increased 6.5% compared to the year-earlier period.)

- Monthly active users of Qzone were 623.3 million people.
(It decreased 0.5% compared to the previous period, and increased 5.1% compared to the year-earlier period.)


Tencent said that they will continuously strive to increase the MAU of WeChat, and they will also strive to get more WeChat users in overseas.

They published the latest version of Android client, but this adding function may be the small evidence of their effort to get more oversea users :)

Source => The performance reporting by Tencent (PDF)

Chinese monthly social media information sharing ranking: Sina Weibo gained the top position for the first time.

Jiathis who is providing the social distribution tools published the new monthly report as of May 2013.

                                        Share         Click Rate

#1  Sina Weibo           17.86%        26.84%

#2  Qzone                    16.51%        31.27%

#3  WeChat                 16.36%          0.02%

#4  Tencent Weibo       6.42%        11.31%

#5  Renren                     6.25%          1.98%

........

Sina Weibo gained the top position this month for the first time, but Qzone(It's the SNS that is provided by Tencent)  downgraded to the second place. WeChat gained the third position as same as last month, but its "click rate" is still very low.

It seems that the very low click rate of WeChat is caused to the property of themselves. Because the posts by official accounts and the posts in the "Moments" don't display the web URL as a link, and users cannot directly click it to access the web site.

 

So when we use WeChat as a marketing tool, we must not expect increasing the access on our website, we have to share the all of information only in the WeChat.

At this time, it can be said that Sina Weibo, Qzone and WeChat are the top 3 as the information sharing platform, but we have to continue watching the trend as ever.

Source => Jiathis

Tencent published the performance reporting of the first quarter. The active users of WeChat increased to 194.4 million people.

Tencent published the performance reporting of the first quarter this week.

That summary is as follows:

- Gross income  13.55 billion RMB (= 2.18 billion USD)
* It increased 40.4% compared to the last year, and increased 11.5% compared to the last quarter.

- Profit  4.07 billion RMB (= 0.66 billion USD)
* It increased 37.4% compared to the last year, and increased 17.3% compared to the last quarter.


- Instant messenger "QQ" has 825.4 million active users per a month.
* It increased 9.8% compared to the last year, and increased 3.4% compared to the last quarter.
- Peak simultaneous online users of QQ were 173.0 million people.
* It increased 3.3% compared to the last year, and decreased 1.9% compared to the last quarter.


- WeChat has 194.4 million active users.
* It increased 228.4% compared to the last year, and increased 23.1% compared to the last quarter.

- Qzone has 611 million active users.
* It increased 5.9% compared to the last year, and increased 1.4% compared to the last quarter.

The number of Tencent Weibo did not exist in this report.



Tencent still continues to accelerate the overseas deployment of Wechat , but Tencent formally started to provide WeChat to Indian market.

The registered users of WeChat will exceed 400 million people soon, but it seems that the favorable of WeChat continues for the time being.


Source => TechWeb, The performance reporting by Tencent

Jiathis published the new report of "Chinese social media information sharing ranking". WeChat was ranked in 3rd position.

Jiathis published the new report of "Chinese social media information sharing ranking" as of April 2013.

                                      Share         Click Rate
#1  Qzone                   15.59%        30.19%

#2  Sina Weibo           14.09%        24.05%

#3  WeChat                 12.82%          0.02%

#4  Renren                     7.80%          2.03%

#5  Tencent Weibo       7.11%       13.68%

........










Jiathis added WeChat as the object of ranking from this time, but WeChat was ranked in the 3rd place for the first time.


This represents the recent power of Wechat, but it has something in our mind that their click rate is much lower than Qzone or Sina Weibo.

The user number of WeChat will be shortly over 400 million people, and a lot of companies already use WeChat as a marketing tool. So this result maybe makes the marketing people nervous, but it's important that we will also continue to watch the trend of this after next month.


Source => Jiathis

Eguan: Social Media Apps for Android Download Ranking in China.

Eguan published a data of "Social Media Apps for Android Download Ranking" as follows:

WeChat already exceeded 100 million times download. As I explained before, WeChat user exceed 200 million people in the end of September, so I think this is relevant number.

In this data, the second position is Sina Weibo. Sina Weibo totally has 368 million users, and 69% users of among them access it by mobile phone, so this is also relevant number.

The service of third and fourth position is also provided by Tencent. As you know, Tencent have the strength in Chinese social media market.


Unexpectedly, Facebook, Twitter and Google+ was also ranked in this data. As you know, Chinese government has blocked these service, so it can be said that many user  is accessing these service via VPN service :)


Source => Eguan

Over 150 billion pictures were already registered on Qzone. [INFOGRAPHIC]

Qzone published an infographic that is written about pictures on their service.

On Qzone was already registered over 150 billion pictures.

Average 200 million pictures are registered on Qzone per a day, and 360 million pictures were registered at the maximum in a day. According to the Mashable article, on Facebook is registered about 300 million pictures per a day, so it can be said that there are not so much difference between them.




The ratio of male to female is 48% and 52%.






About the ratio of age, the range of 21 to 30 years old are the biggest ratio.







40% of user published their pictures to everyone, and 24% of users published their pictures to only them selves, and 23% of user set the QA to access those picture, and 13% of users published their pictures to only their friends.








53% of users registered their pictures from mobile, and 25% of users use the digital camera, and 22% of users use a single‐lens reflex camera.








But about the number of pictures per a user, the average of using digital camera user is the largest, it is 23.5 pictures per a user.













I reported before about "Tencent v.s. Facebook", as far as I can see it and this infographic, it still can be said that there is not so much difference between them :)


Source => TechWeb

Tencent Weibo reached 373 million users.

Tencent reported a statement of accounts as of Q4,2011, and their Weibo users reached 373 million users in the end of 2011.

Its number was 310 million users as of Q3,2011, so their users increased 70 million people. And according to the statement, their active users were 68 million people per a day.

Sina also reported a statement of accounts as of Q4,2011 before, their Weibo users were 300 million people, and its active users were 27 million people per a day.


Tencent also have Social Media solution such as Qzone and Pengyou, according to this statement, their active users were each 721 million people and 202.4 million people.


Tencent said they will accelerate Social Media business and mobile solution in this year, so we have to keep attention their action from now on too.


Original article => TechWeb