Sina Weibo already started monetization, and their ads revenue was 10 million USD in the second quarter.

Sina published their statement in the second quarter, and this statement said that whole ads revenue of Sina company was 103.1 million USD.

In this ads revenue, ads revenue of Sina Weibo was 10 million USD in the same period. And Sina also said that its ads revenue consist 75 to 80% of existing customer and around 20% of new customer.

In this way, they started monetization, but Sina CEO Charles Chao said that Sina Weibo will start the promotional tweet in the fourth quarter and accelerate the action of their virtual money "Weibi" .


They also said that Sina Weibo already have 368 million users in the same period, and its daily active users were 36.5 million people. And the ratio of their mobile access was 69%, but 20% of this user also use PC for accessing to Sina Weibo, so it can be said the ratio of using only mobile was around 40%.

As I reported before, China's internet industry also rapidly increasing mobile internet user, so it can be said that the challenge of Sina Weibo is accelerating mobile solution in addition to promotional tweet and virtual money.



Source => Sohu IT, SCOL

Tencent Weibo reached 373 million users.

Tencent reported a statement of accounts as of Q4,2011, and their Weibo users reached 373 million users in the end of 2011.

Its number was 310 million users as of Q3,2011, so their users increased 70 million people. And according to the statement, their active users were 68 million people per a day.

Sina also reported a statement of accounts as of Q4,2011 before, their Weibo users were 300 million people, and its active users were 27 million people per a day.


Tencent also have Social Media solution such as Qzone and Pengyou, according to this statement, their active users were each 721 million people and 202.4 million people.


Tencent said they will accelerate Social Media business and mobile solution in this year, so we have to keep attention their action from now on too.


Original article => TechWeb