CIC released the "China Social Media Landscape 2014" that can help you to understand easily the whole situation of China's social media trend.

CIC has released the graph of "China Social Media Landscape" since 2008, but its new version was also released today.

Last year, this graph was divided by 24 categories. But this year was decreasing to 18 categories.

This change detail is:
[Deleted categories]     Social Aggregator, Social Search and Social TV
[Added category]          Short-video Social
[Changed categories]  Rating & Review -> Social Life, Photo Sharing -> Photo Social, Online Travel -> Travel Social

The category of 'Social Aggregator' means the RSS reader, but as you know, Google Reader already stopped their service last year. And there are no remarkable other service, so that category itself might be deleted.

And 'Social Search' and 'Social TV' was added as the new category last year, but it may be that these weren't growing as well as they expected.

About the new added category 'Short-video Social', I think that Vine is the most popular service in the world-wide, but the similar service was becoming popular in China too from the latter half of last year.


As I said above, this graph can help you to understand the whole situation of China's social media trend. But if you look the history of this graph from 2008, it also can help you to understand the ups and downs of China's social media trend.

If you are interested in this, please check the article that I wrote last year :)


Source -> CIC

CIC published "China Social Media Landscape 2013".

CIC published also "China Social Media Landscape 2012" last February, but its new version is available now!

This picture categorized Chinese social media service in 24 items, and in the inside circle, it is set the typical social media service in the worldwide. So this picture is much helpful to understand the summary of Chinese social media market.

This version was 4 new items were added. Those categories are "Mobile Social", "Photo Sharing", "Social TV" and "Social Search".
About "Mobile Social", WeChat and Wangxin(Taobao) are categorized in it. And about "Photo Sharing", Tuitu and Lomokr are categorized in it.



CIC also published the history from 2008 to 2012 of this picture as follows.

 

 


It's also fun to watch the change in Chinese social media market :)


Source => CIC

Chinese Weibo white paper for business users.

CIC and Sina Weibo co-released "Weibo white paper for business users in 2012".

According to this white paper, as of Feb 2012, 130,565 corporate accounts are registered in Sina Weibo, and 143 companies in Fortune 500 already register there.


And, the summery of this white paper is as follows:

-  the account usage by each industry

The food‐service industry occupied over the one third ratio.


- the account usage by country(except China)

#1  Unites States
#2  Japan
#3  Australia
#4  United Kingdom
#5  France
#6  Korea
#7  Canada




And they propose "LEIMO(Listen -> Engage -> Integrate -> Measure -> Optimize )" model for operation of corporate accounts.

Now they published its only Chinese version, but you would like to read the detail of this white paper, you can download it here : )




Original article => A miscellaneous notes of Micorblogging(Weibo) in China

CIC and Ogilvy PR release joint white paper -- “Crisis Management in the Microblog Era”

CIC and Qgilvy PR co-released white paper "Crisis Management in the Microblog Era".

CIC and Ogilvy PR joint white paper - 'Crisis Management in the Microblog Era'

Its white paper is written about when considerations for using Chinese Weibo, and there are not only advise but also many case studies of trouble or solution on Weibo.

I think a person or company who want to start Chinese Weibo should read this white paper.



Original article => CIC