Today, Taobao formally released their IM tool "WangXin".
At the moment, it seems that they provide its Android and iPhone client.
And its main functions are as follows:
User can get the news from Taobao.
Voice Chat feature
Friend search feature based LBS.
Taobao said that they estimate its user will be 15 million people at the end of 2012, but is it possible? Actually, from the perspective of IM function, the function of WangXin is inferior to WeChat(Tencent) or Meyou(Sina). But from the perspective of the cooperation tool of mobile shopping on Taobao, they may have the possibility of success, because Taobao already have 100 million mobile users, and it is estimated to exceed 200 million people at the end of 2012.
We have to continue watching their action as ever, and also have to watch that other internet giants, such as Baidu or Sohu, will follow this trend or not.
Source => TechWeb