The battle of WeChat and Weibo in Social Commerce will be heating up moreover from now on.

Social media and Ecommerce are the hottest market in China, and according to the report by CNNIC, both users increased over 20% compared to the previous year.

And from the late last year, the fusion of social media and Ecommerce were gradually embodied, Sina Weibo actually started to provide the "Weibo Wallet", and they sold Xiaomi mobile on their platform.

Sina Weibo was invested by Alibaba at this April, but the first their collaboration was appeared at this time. It's called "Tuan Mai", and this is the site that the limited item or special priced item are being sold.

Now the limitation item or special priced items are sold one item per a day, but Sina Weibo wish to sell multiple those items on there in the future. But this is only the prologue of their collaboration, and it is said that the custom version of Weibo for Taobao will be released this month or next month.

On the other hand, WeChat also started to accelerate the fusion of WeChat and Ecommerce. As I explained before, WeChat will be added the linkage function with Ecommerce, and they will also formally provide the mobile payment function in the next version of it.

And though it's provide the third party vendor, the new linkage tool of WeChat and Ecommerce was also published now.

This tool is named "V Mall", and it can the user make easier to open their shops and sell the items on WeChat.

Tencent already has their own EC platform "QQ Wanggou", and also has their own payment system "Tenpay". And they already were providing them to their QQ Weibo from the past. So it's no doubt that they will be sure to accelerate this area from now on.

Social commerce is unfailingly the point getter for Weibo and WeChat. So we have to keep watching their actions in this market, and at the same time, we also have to keep the attention whether the other influencer will raise their head or not.

* I'm personally paying attention to the action of Baidu...

Source => ChinaByte, Ifeng net

The next version of WeChat will bring the two big impact.

Tencent WeChat team is now just preparing the next version of WeChat, and the some screenshot of them was leaked. Looking them, I think that this version will bring the two big impacts to users.

1. Linkage function with EC site.

WeChat already has the function of scanning the QR code, but they will add the function of scanning the bar code. Users can directly go to the EC site to check the price of the product that they scanned via this function.

As far as looking the above picture, this function will support Amazon China and Dangdang at this time. But Tencent also has their own EC site, so they maybe add the linkage function with it till the public version.

Social Ecommerce is a trend of this year in China, and the alliance of Sina Weibo and Alibaba also should head for realization of this, but it follows that WeChat will preempt to them.


2. Changing the display method of official accounts.

In the current version, the official accounts are independently displayed on Chat page. But from the next version, these official accounts will be displayed all in one piece as the menu of "Official account".

I think that it will be a big impact for marketer of WeChat. Because There is all the difference directly displayed in the top page and needed one more click.

As I explained before, Tencent WeChat team doesn't want users to use WeChat as a marketing tool. So this may be a one of step for it.



Other function will also be added to the new version of WeChat, but there is less impact than two things above.

I think that it may be high time to re-consider the method of using WeChat as a business tool.


Source => TechWeb, 36kr, Netease Mobile

Alibaba released the new smartphones that was adopted their customized OS with Chinese mobile vendors. They will accelerate the cooperation with Apps developer in this year.

Aliyun(It's a group company of Alibaba) has provided own customize mobile OS since September 2011, but they released the new smartphones that was adopted its OS with Chinese mobile vendor yesterday.

The vendor who provide these smartphones at this time are: Zopo, AMOI, GFIVE, KONKA, XLJ. And a part of these new smartphones are already introduced at corporate page of Aliyun.

The price zone of these smartphones are 799 to 1399 RMB(= 128 to 224 USD). And all of smartphones adopted quad-core CPU and 1GB RAM, so it can be said that the cost performance of these smartphones are very high.

And in the event, they said that they will accelerate the cooperation with apps developer in this year. Specifically, they will invest 1 billion RMB(= 160 million USD) for the cooperation with apps developer in this year. And they also said that they will pay 1 RMB per 1 units as the incentive to the mobile vendor who will adopt the Yun OS.


Yun OS is generally recognized as the Android based customize OS, but Alibaba said that it's not true. They said that Yun OS is the Linux based customize OS, and it is compatible with Android (apps). And according to the some resources, the apps that was developed on Android can run on Yun OS, but the apps that was developed on Yun OS can't run on Android.


Anyway, we have to continue watching their actions as ever.


Source => Sohu IT, WEST-E,  SXdaily

Chinese mobile EC users will be estimated to increase to 353 million people in the end of 2015.

iiMedia recently published the summary report of mobile EC market in China.
According to this report, they estimated that the number of mobile EC user will increase to 352 million people in the end of 2015 in China.

In the end of 2012, the number of mobile EC user was 149 million people. And this was increasing 62.0% compared to 2011. And they estimate that the number of mobile EC users will become over 300 million people in the end of 2014 in China.


Next is a graph of the market scale from 2009 to 2015.

In 2009, this market scale was 790 million RMB(= 126.08 million USD). But this market was rapidly growing in a few years, this market scale became 47.86 billion RMB(= 7.64 billion USD) in 2012.
And they also estimate this market scale will be growing to 253.65 billion RMB(= 40.48 billion USD) in 2015.


Next is the market share of service provider in mobile EC.

The king of EC market in China, Taobao, have 62.7% market share in 2012. And next position is 360buy.com (now they already changed the name to "JD.com"), and they have 16.7% market share. And third position is the QQbuy that is provided by Tencent, and they have 4.5% market share.


Next is the market share by each mobile OS.

According to the report by CNNIC, the selling share of Android smartphone in China was 86.2% in 2012. Android smartphone is the most popular device in China, and it also have 62.5% share in this market.

And next position is iOS(iPhone/iPad), and they it have 37.7% market share.

Last is the usage graph by time zone.

The utilization rate start to increase after 19 o'clock, and it peak time is from 23 to 24 o'clock.


Mobile EC is the hottest market in Chinese mobile internet area, and Sina Weibo and other new faces also joined to this market. We also have to keep watching the movement in this market as before.


Source => Moobuu

Weibo Wallet made a good start, 50000 Xiaomi mobile was sold out in a little longer than 5 minutes.

I explained that Sina Weibo start to provide their payment system "Weibo Wallet" before.

And I also explained that they have a plan of start campaign with Xiaomi mobile. They set 50000 Xiaomi mobile on there at December 21, but as a result these were sold out just 5 minutes 14 seconds.

Official account of Weibo Wallet said finally 1,300,000 people reserved this mobile phone, and related tweet was forwarded 2,400,000 times.

Watching this result so far, it can be said that Weibo Wallet made a good start. But Xiaomi mobile is one of the most popular mobile phone in China now, so there is some possibility that this result was issued from the popularity of Xiaomi mobile.


But anyway, it is a glaring fact that Weibo Wallet got the measurable registered users at this time. And they said that they extend the partnership with many suppliers in future, they also said that all company are welcomed.

We have to keep attention whether Weibo Wallet can get the big success or not as before.


Source => Official account of Weibo Wallet, WestE