Its account is tied up the account of Sina Weibo, and its user not just can buy some goods, but also can pay the utility expenses.
It can charge money from bank, mobile phone, Weibi and so forth.
Now they have a campaign with Xiaomi, they announced on their top page that they will start to sell the new mobile phone of Xiaomi from December 21.
I said that Sina Weibo already started monetization before, they may start to enhance their EC solutions in earnest. I will keep watching its action as ever.
Source => TechWeb
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