Monday, December 24, 2012

The trend report of tablet PC user in China (Apps Edition).

The last time, I introduced the summary of tablet PC user report in China. And today, I will introduce the report that focused tablet apps.


1. How many apps installed in your tablet PC?

Less than 5 apps      4.8%

5 to 10 apps           21.9%

11 to 20 apps         28.4%

21 to 30 apps         21.0%

31 to 40 apps           8.8%

41 to 50 apps           4.1%

More than 50 apps 11.0%






And the diagram below is a breakdown by each smartphone OS.



















Left diagram is the data of iOS user, and right diagram is the data of Android user. Watching this diagram so far, it seems that iOS user tend to use more apps than Android user.


2. How many apps do you often use?

Less than 5 apps    21.6%

5 to 10 apps           54.1%

11 to 20 apps         17.4%

21 to 30 apps           4.3%

31 to 40 apps           1.3%

41 to 50 apps           0.4%

More than 50 apps   0.9%






And the diagram below is a breakdown by each smartphone OS.



















Left diagram is the data of iOS user, and right diagram is the data of Android user. And about the often using apps is also the same result that iOS user also tend to use more apps than Android user.


3. Online or offline, which case are you using more time on your tablet?




Online       61.9%


Offline      19.5%


No difference    18.6%










4. Which type of apps have you installed?

















News apps is the most popular one, but this is a convincing result. Because the last report also said the most popular purpose of using tablet PC is reading the news.


5. Which type of apps do you often use?

















6. Usually, where do you download your apps?
Third-party app store  28.4%

By search engine             27.8%

OS default app store     23.2%

Download site                 11.4%

App store of device maker  4.2%

App store of each career  2.0%

Other   3.0%




And the diagram below is a breakdown by each smartphone OS.



















Left diagram is the data of iOS user, and right diagram is the data of Android user.

Google have not provided their Play Store market in China, and generally the regular Android devices in China are not installed Play Store apps. So as a result, the downloading from third-party app store is the most popular method.

And about iOS, 42.4% of iOS user jailbreak their devices in China. So as a result, it seems that the percentage of downloading from third-party app store is relatively high.


7. How much spent for apps in a month?


Not spend at all       42.4%
(using only free apps)

Less than 10 RMB   17.8%

10 to 20 RMB           15.4%

21 to 50 RMB           14.0%

More than 50 RMB   10.4% 





And the diagram below is a breakdown by each smartphone OS.



















Left diagram is the data of iOS user, and right diagram is the data of Android user.

Watching this diagram so far, it seems that iOS user tend to spend more money for apps than Android user. 


As I reported before, the sales volume of tablet PC in China was 2,604,000 units in the third quarter, and this volume is estimated to continue increasing in future. So for many apps developer, there is a lot of chance in Chinese tablet PC market.


Source => ZDC