Saturday, October 20, 2012

Apple decreased their market share in the third quarter, but they still dominate more than 70% of Chinese tablet market.

According to the report by Eguan, sales volume of tablet PC in China was 2,604,000 units in the third quarter.



















It increased 11.3% compared to the previous quarter, and increased 63.9% compared to the previous year.


Next is the market share of each tablet company.


#1  Apple       71.42%
#2  Lenovo    10.52%
#3  Eben          3.61%
#4  Samsung   3.53%
#5  Acer           3.03%
#6  Asus          1.74%
#7  Teclast     0.96%
#8  Ramos       0.53%
#9  Aigo           0.29%
#10 Motorola  0.26%

Other  4.11%



Its order was not changed compared to the second quarter, but Apple decreased 1.24% of their market share, on the other hand Lenovo increased 2.14% of their market share in the third quarter.

Lenovo started to sell two new tablet PC(S2107 and S2109) in the third quarter, so it became the reason that increased their market share.

Actually Apple decreased their market share in the third quarter. But they still dominate more than 70% of Chinese tablet market, and it means their tablet was sold 1,860,000 units in this quarter.


According to the rumor, Apple will announce "iPad mini" next Tuesday, but it may be next year that Apple will start to sell "iPad mini" in China. In that case, does other Android have a chance to increase the market share? The answer is Yes.

Google started to sell their "Nexus 7" in Japan this month, and Nexus 7 is also popular in China. So if Google will decide to sell "Nexus 7" in China too, Android tablet have possibility to expand their market share at a stroke.



Source => Eguan