Last week, the biggest BtoC EC site in China, Taobao started to provide their own map service.
Taobao will start to enhance each area service via this map, and would like to accelerate their O2O business, such as LBS Ads. And they now already have over 100 million mobile user, so they will surely accelerate their mobile solution relies on this map service.
Baidu also formally established LBS division and upgraded their map API few weeks ago, so it means that their fight already started in this field too. This fight is also a highlight in Chinese Internet market.
Source => Looooker