As I explained before, WeChat will provide the linkage feature with EC in the next version 5.0. In addition to this, they provide the mobile payment solution on WeChat, and actually it's already provided by McDonalds.
At first, WeChat user have to become a follower of McDonalds account. After that they will provide a message that includes a link. And WeChat user click the link to get a card that is called "茶点卡", and after that the screen of above picture will be appeared.
And user click the button of "立即购买 (Buy Now)" on this screen, and pay 3 RMB through TENMPAY, user can get the "茶点卡 (Tea card)".
But at this time, this card has some restriction to use.
- User can use this card only from 2:00 p.m. to 5:00 p.m.
- User cannot use this card to buy coffee or some services.
- There is an expiration date. (3 months)
I don't know using this card has some merits compared to cash at this time, but I think it's a very interesting trend from the point of view that is the linkage of mobile payment and social media.
Sina Weibo also already started mobile payment solution on their platform, so the linkage of mobile payment and social media may become the one of the hot topics this year in China.
Source => TechWeb