CCW Research estimate market scale of the enterprise social networking will be around 100 million RMB in 2012 in China.

I said that 2012 is the start year for the enterprise social networking in China before, it was proved by the report from CCW Research. They recently published a report written about the enterprise social networking market in China, they estimate its growth rate will be 246% in 2012.

 This report said its market scale in 2010 was 8.168 million RMB, in 2011 was 26.805 million RMB, but it will be 92.752 million RMB in 2012.


Now, as I said before that many company start to provide the enterprise social networking products in China, such as "Crowdroid for Business(Anhui OSS)", "Kingdee Weibo(Kingdee)", "Social Enterprise(800app)", "Tita(Beisen)" and so forth.


Then how about the foreign company such as "Chatter(Salesforce)", "Yammer(Microsoft)" and so forth?

It's no doubt that they are watching for an opportunity to enter Chinese enterprise social networking market.



And this report also said that this market will achieve rapidly growth in this two years in China. Why? Its reason why Weibo and SNS already penetrated to many people in China, and its style is suitable to Chinese habit and preference.


Don't take your eyes off the enterprise social networking market in China in future :)



Original article => Ctocio

2012 is a year that will many companies start using the Enterprise Social Network for their business in China.

As I reported before, Weibo users reached 250 million people and SNS users reached 235 million people in China on the end of 2011.

In China, there is a trend that a service much expand to the consumer market will also expand business market area in China, such as instant messenger 'QQ'.


In the recent business seen, it's needed not only 1:1 or 1:n communications, but also N:N one. So, it can be said that 2012 is a year that will start using Social Network for their business scene in China.


It is a one of evidence for such a trend that big consulting company in China "CIC" added to their most recent report "Enterprise Social".

And actually, some enterprise social network products are started to provide from some vendor in China as follows.

1. Crowdroid for Business (Anhui Opensource Software Inc.)

It's a Weibo style enterprise social system that supports accessing from PC or mobile devices, and it supports 3 languages (English, Chinese and Japanese).


2. Kingdee Weibo

Kingdee is a big company that is providing business management softwares, and they also provide Weibo style enterprise social system that supports PC and mobiles.


Famous enterprise social system provider in the world, such as Yammer or Salesforce Chatter, have not entered to the Chinese market, but they probably come to the Chinese market in near future.

On the other hand, some big Weibo and SNS provider, such as Sina, Tencent and Renren, may also start providing their system to business users for getting revenue.


From the words above, I think that it can be said 2012 is a year that will many companies start using the Enterprise Social Network for their business in China.