Showing posts with label Weibo. Show all posts
Showing posts with label Weibo. Show all posts

Monday, January 20, 2014

The alternation of generations is certainly ongoing. The latest report by CNNIC said Weibo decreased the number of its user and the usage rate for the first time.

Last time, I reported the summary of report by CNNIC, and I explained that the latest number of internet users and mobile internet users in China. And today, I would like to introduce the situation by each internet service in China.

The first picture is written about the number of users and the usage rate by each internet services in China.












Instant messenger still kept the pole position, and its user number was 532.15 million people, and its growth rate is 13.8% increasing compared with the previous year. And the travel booking service and the group buying service scored more than 60% growth rate, so it can be said that their service achieved rapid growth compared with the previous year.

But the most symbolic result is the decline of Weibo. Weibo decreased the number of its user and the usage rate for the first time. As I explained before, the growth of Weibo was slowing down from the last half of 2011. And its active users were also slowly decreasing. But this time, its fact was verified by this report again.

From the last year, WeChat and similar service was rapidly increasing users, and Weibo had been absolutely affected. Sina Weibo started the collaboration with Alibaba group last year, and they had groped the monetization of their platform.

Sina Weibo started the collaboration with Alibaba group last year, and they had groped the monetization of their platform.

But I think its monetization also had a one of the negative impact for their users. Because their collaboration brought a lot of advertize posting on their platform, so it seem that the quite a lot users decided to stop using their platform.

To keep balance of the monetization and the user satisfaction will be most important thing for Sina Weibo, I think.


And the next graph is the situation by each mobile internet services.




















The service that achieved more than 10% growth are as follows: Mobile Online Video, Mobile Online Game, Mobile Online Payment, Mobile Online Banking, Mobile Group Buying

'Weibo' also decreased the usage rate in mobile internet area, and it decreased 8.9% compared with the previous year. And 'Mobile SNS' also decreased the usage rate, and it decreased 11.1% compared with previous year.


I wonder whether WeChat or similar IM services can keep their power or not, otherwise other new service may be appeared.

I guess that Chinese social media industry will be occured the diastrophism in 2014...


Source => The report by CNNIC

Wednesday, August 14, 2013

Two things that Sina Weibo have the problem.

Sina published the performance reporting in the second quarter yesterday, and some number of Sina Weibo also became clear with this.














The total revenue of Sina Weibo was about 37.7 million USD in the second quarter, and it increased 46.1% compared to the last quarter. Among the revenue, the advertising revenue was 30 million USD, and the service revenue was 7.7 million USD.

About the advertising revenue increased more than 50% compared to the last quarter, but the service revenue was slight increase.

According to the annual reporting in 2012, 77% of Sina Weibo revenue was earned from the advertising revenue, other 23% of revenue was earned from service revenue.
But the rate of the advertising revenue in this quarter was about 85.7%, so it can be said that their dependence on the advertising revenue is more and more running high.

I think that this dependence (in other words 'bias') is the first problem for Sina Weibo, and I think that they have to strengthen other revenue more, such as the collaboration with Alibaba (It means "Social Commerce").


The second problem is the low rate of active users.

They announced that their daily active users were 54 million people, but their total registered user was over than 500 million people. It means that the rate of daily active users was only about 10%.

According to the news, the recent daily active user of Facebook was 699 million people. Compared to them, it can be said that the daily active users rate of Sina Weibo is very low.

Increasing the rate of active users have been the long term problem for Sina Weibo, but it can be said that it is still midway.


According to the news, PifferJaffray recently estimated that the market value of Sina Weibo is 6 billion USD, but this number is more than the value when Alibaba acquired 18% share of Sina Weibo in 586 million USD. And according to the some resources, Sina Weibo intends to list stocks independently in the future.


We have to keep watching whether their plan will achieve or not as ever.


Source => TechWeb, Sina Tech

Wednesday, July 17, 2013

CNNIC Report : Social media services in China was not so much high rate growth this time.

Last time, I introduced the summary of Chinese internet users situation as of June 2013, but I would like to introduce the usage situation of each internet service this time.

At first, this graph is the usage situation of all internet users by each service.














There isn't a huge change as a whole, but "Group Buying (21.2%)", "Travel Booking (18.7%)" and "Online News (17.5%)" got the high increase rate.

Social media services (Instant Messenger, Weibo and SNS) was not so much high rate increase, but Instant Messenger will be likely to reach 500 million users soon.


Next graph is the usage situation of mobile internet users by each service.
















Instant messenger still keep the top position, and its utilization rate was 85.7%. Online news also got the high rate increase by the mobile internet users, but its largest mobile client "Sohu" got 100 million times downloads as of April.

Mobile payment and mobile shopping also got the high rate increase compared to other services, but Weibo and WeChat also started their own both services, so its growth will be expected to accelerate without a break.


Anyway, as far as reading this report, the power of mobile internet looks like continue for a while in China, and it looks like still 'Blue Ocean'.

Let's keep watching the trend or new movement in this market as before.


Source => CNNIC

Monday, July 15, 2013

The battle of WeChat and Weibo in Social Commerce will be heating up moreover from now on.

Social media and Ecommerce are the hottest market in China, and according to the report by CNNIC, both users increased over 20% compared to the previous year.

And from the late last year, the fusion of social media and Ecommerce were gradually embodied, Sina Weibo actually started to provide the "Weibo Wallet", and they sold Xiaomi mobile on their platform.

Sina Weibo was invested by Alibaba at this April, but the first their collaboration was appeared at this time. It's called "Tuan Mai", and this is the site that the limited item or special priced item are being sold.














Now the limitation item or special priced items are sold one item per a day, but Sina Weibo wish to sell multiple those items on there in the future. But this is only the prologue of their collaboration, and it is said that the custom version of Weibo for Taobao will be released this month or next month.


On the other hand, WeChat also started to accelerate the fusion of WeChat and Ecommerce. As I explained before, WeChat will be added the linkage function with Ecommerce, and they will also formally provide the mobile payment function in the next version of it.

And though it's provide the third party vendor, the new linkage tool of WeChat and Ecommerce was also published now.












This tool is named "V Mall", and it can the user make easier to open their shops and sell the items on WeChat.

Tencent already has their own EC platform "QQ Wanggou", and also has their own payment system "Tenpay". And they already were providing them to their QQ Weibo from the past. So it's no doubt that they will be sure to accelerate this area from now on.


Social commerce is unfailingly the point getter for Weibo and WeChat. So we have to keep watching their actions in this market, and at the same time, we also have to keep the attention whether the other influencer will raise their head or not.
* I'm personally paying attention to the action of Baidu...


Source => ChinaByte, Ifeng net

Tuesday, July 2, 2013

WeChat and Weibo both are mainly accessed from mobile devices.

A data research company "DRATIO" published a research report of social media in China.



















This report is written about the comparison of Sina Weibo and WeChat user, and there are some interesting trend. So I will explain the summary of this report.


1. Do you use Weibo or WeChat or both?


Weibo only     20.6%

WeChat only  22.4%

Both   57.0%







The over half of users use both services, but there is an interesting trend by the below picture that was categorized by age.












Only using Weibo users has turned out that the older ages have the higher rate, but I think that old users maybe use QQ as a communication tool instead of WeChat.


2. In the recent one month, how often did you use each service?














The highest utilization rate of WeChat is over 4 times in a day, and the highest utilization rate of Weibo is 3 to 4 times in a week.


3. How many hours do you averagely use each service in a day?












Less than 30 minutes is the highest rate of Weibo user's using hours, and 30 to 60 minutes is the highest rate of WeChat user's using hours.

The users who are using WeChat more than 4 hours exist 13.4%, so it seems that the using time of WeChat is relatively longer than using Weibo.


4. Which devices do you usually use for each service?











Mobile access is the most popular method of usage of both services, but this is a natural thing. Because as I explained before, mobile device already became the top of all method connecting to the internet in China. Furthermore, Tencent defines WeChat as a mobile communication tool, and Sina said that their more than 60% users have used mobile devices to access Sina Weibo.


5. Where do you usually use each service?


#1   at home
#2   at office
#3   at transportation facilities
#4   at public place
#5   at outside
#6   at lodgings
#7   at classroom
#8   other




As a result, more than 80% users have used each service at home. And it is a characteristic thing that using each service 'at office' is more than 'at transportation facilities'.


6. Which feature do you usually use on each service?













Though it's a natural thing, 82.5% of WeChat users usually use chat feature on it. And the characteristic thing is that very few users use the social feature of WeChat compared to Weibo. I think this is one of the most important fact when we would like to utilize each service for our business.


For capturing Chinese social media market, it is a very important thing that compares Weibo and WeChat, and understanding deeply each property. So I would like to continue introducing that point of view in future too.


Source => DRATIO

Tuesday, May 28, 2013

WeChat started cleaning up the fallacious official accounts. Many official accounts were canceled their "V" mark.


Many companies or groups have already registered their corporate accounts on WeChat to make a marketing to the Chinese market, and many of them already got a "V" mark (* It means VIP).

But on the other hand, a lot of fallacious official accounts are existing as same as Weibo. So Tencent executed a countermeasure as follows.












One day, a user receives a system notification, but this notification said as follows:

Your accounts will lose the "V" mark soon: Between your account information and its name is quite differences, so please update the information or change the account name, and after that please re-apply to get a "V" mark.



Actually, the fallacious users on WeChat is increasing day by day. So Tencent has to clean up them to keep the soundness on their service.

Similar problem also occurred on Weibo in 2010 or 2011.
And each Weibo provider has also executed many countermeasures. This problem is unavoidable thing in the development of services.


Let's keep watching the action of this as ever.


Source => Sohu IT, MyDrivers.com

Thursday, May 23, 2013

The ad revenue of Sina Weibo was 18.8 million USD, and 34% of them were from mobile ad.

Sina published the performance reporting in the first quarter few days ago, but some number of Sina Weibo was also become clear with this.












The total revenue of Sina Weibo was 25.8 million USD in the first quarter, but this detail is as follows:

Advertising --- 18.8 million USD (34% of them were from mobile ad.)
Revenue share from Game --- 5 million USD
Professional service (Weibo Club) --- 2 million USD

About 73% of their revenue were from advertising, but this reporting emphasized that their revenue of besides ad was rapidly increasing. I think that this phrase includes their will or wish to expand the revenue from that area.


By the way, how much does the revenue of Sina Weibo contribute to all revenue of Sina now? This answer is as follows:


Ad revenue from portal site     59.9%

Ad revenue from Weibo             14.9%

Revenue from Mobile services  12.6%

Service revenue from Weibo        5.6%
(*This means "Game" and "Professional Service")

Other      5.8%




This graph said that the total revenue of Sina Weibo contributed about 20% to the all revenue of Sina. Sina is now mainly focusing on the Weibo business, but it can be said that this graph proved the result that Sina Weibo made a certain contribution.

Alibaba joined the Sina Weibo team last month, but which action will they execute together from now on? Let's keep attention to their action as before.


Source => china.com, iResearch, Performance reporting by Sina

Wednesday, April 24, 2013

Two-thirds people login to a social media everyday in China, but there are only 3% people who are truly in difficulties that if they can't use any social media.

Chinese portal site "Sootoo" provided a interesting report as follows.

Q1. How often do you login to a social media service?



Several times a day     : 51.95%
        Once a day             : 15.06%
Several times a week  : 20.26%
       Once a week           : 3.90%
Less than once a week: 8.83%





This report said that about two-thirds people in China login to an any social media everyday. According to the latest report by CNNIC, many people use a any social media in China. So it can be said that this report followed up the credibility.


Q2. How long times use a social media in a day?

Less than one hour : 39.74%

1 to 2 hours: 40.00%

2 to 4 hours: 17.92%

More than 4 hours : 2.34%





This report said that almost 80% people use a social media less than 2 hours in a day.


Q3. Which social media services do you usually use?

Qzone  : 80.86%
Sina Weibo :  78.72%
Renren : 71.43%
Tencent Weibo :  60.45%
WeChat :  51.83%
Pengyou : 11.45%
Douban :  10.04%
Facebook :  5.45%
Kaixin :  4.96%
Other :  4.05%



This result is very interesting. I thought that the ranking of WeChat is higher than Tencent Weibo, but the result was different at this time.
And other unexpected thing is that the utilization rate of Renren was higher than my expect. Actually, Renren is the biggest SNS provider in China, but the interests of Chinese people is moving from SNS to Weibo or WeChat in few years. So its result is unexpected, and the big difference of RenRen and Kaixin's utilization rate was also unexpected.


4. Which purpose do you use a social media?
To contact with friends : 74.03%
To watch the video or post : 72.99%
To kill time :  63.12%
For hobby :  59.22%
To watch the hot topic :  54.55%
To post own mind :  45.06%
To expand personal connections :  38.70%
To enjoy games :  22.75%
To enjoy apps : 21.56%
To send a gift :  20.38%
For business :  15.58%
To join a event :  10.90%
Other :  0.95%

The answer of enjoying games or apps was lower than my expect. Sina Weibo have provided many games on their platform for a long time, and WeChat also have a plan to provide games on their platform as same as LINE...


Q5. Which devices do you usually use when you login a social media?


Mobile phone :  81.18%

PC :  69.35%

Tablet :  25.81%

Other :  11.83%





As I reported before, mobile devices is already the most popular method to access the internet in China. As a result, it follows that this fact also apply to in case of social media.


Q6. Why did you start using a social media?

Own thoughts :  23.65%
By the recommendation of friends : 26.35%
Many friend already use it :  45.95%
Can contact easily with friends :  43.92%
To expand personal connections :  8.11%
To get the information :  18.24%

Other :  4%


This result said that the almost half people started a social media by the reason related with friends.


Q7. If you weren't able to use a social media, how will you feel?
















It's very inconvenient and unacceptable :  3%
Feeling not good, but acceptable : 51%
Feeling nothing at first, but feeling inconvenient not good later :  23%
Already not using it for a long time, so feeling nothing :  18%
Other :  5%

As mentioned in the introduction, two-thirds people use a social media everyday in China. But there are only 3% people who will be truly in trouble with not to use a social media. It's also an unexpected result.


Well, I'm very interested in this result, and furthermore I also would like to look the result in other countries :)


Source : Sootoo

Tuesday, April 2, 2013

CIC published "China Social Media Landscape 2013".

CIC published also "China Social Media Landscape 2012" last February, but its new version is available now!

























This picture categorized Chinese social media service in 24 items, and in the inside circle, it is set the typical social media service in the worldwide. So this picture is much helpful to understand the summary of Chinese social media market.

This version was 4 new items were added. Those categories are "Mobile Social", "Photo Sharing", "Social TV" and "Social Search".
About "Mobile Social", WeChat and Wangxin(Taobao) are categorized in it. And about "Photo Sharing", Tuitu and Lomokr are categorized in it.



CIC also published the history from 2008 to 2012 of this picture as follows.
 

 


It's also fun to watch the change in Chinese social media market :)


Source => CIC

Wednesday, March 20, 2013

Sina Weibo updated their music service. Will they also start music store like itunes?

Sina Weibo have provided their music service "Wei Music(Micro Music)" since June 2011. But they recently updated its service and at the same time changed its service name to "Music People".






























Sina Weibo user can freely listen and manage the music on it. Furthermore, Sina Weibo user also can upload their music.

























I think that this upload feature is good for indies musician or band, because they can get a chance to be heard by a lot of Sina Weibo users in the low costs.


But at the same time, I think that Sina Weibo will start to sell the paid music like itunes. There are two reasons that I think so.

1. Monetization is the most important challenge for them in this year.
2. They already started to provide the virtual money on their service, such as Weibi or Weibo Wallet.


The stage is already set. Let's keep the attention continuously to their action.


Source => Music People

Monday, March 4, 2013

[PR] Anhui OSS strengthen mobile solution of Weibo style enterprise social networking system “Crowdroid for Business” for making more smooth your enterprise mobile collaboration.

Today, our company published the new press release as follows, so please allow me to introduce it here.

---

 Anhui Opensource Software inc. (Anhui OSS, President:Takamitsu Nakao) announced that published the lightweight WAP version and iPhone/iPad client to strengthen our mobile solution.

 Enterprise social networking system is increasingly needed in all over the world, but its mobile solution is also increasingly needed at the same time. We have provided its Android client for many years, but we start to provide its lightweight WAP version and iOS client to meet this expectation.

  According to the report by Forrester Research, the scale of enterprise socila networking market will be 6.4 billion USD in 2016. And its market is growing in China too, according to the report by CCW research, the scale of its market gained 246% growth in 2012.

 Because of this, its mobile solution is also increasingly needed at the same time. The number of mobile internet user is rapidly increasing. For example, its number in China was 420 million people in the end of 2012, and its increase number was larger than the whole internet users.

 We have provided its Android client for many years, but we start to provide its lightweight WAP version and iOS client to meet this expectation at this time.

 The detail of lightweight WAP version and iOS client is as follows:


1. Lightweight WAP Version
    According to the report by CNNIC, the mobile internet users in China were 420 million people in the end of 2012, and mobile device already became the top of all method connecting to the internet in China.

    But on the other hand, Baidu said that about 75% of mobile internet users in China were still using 2G connection in the last second quarter. So we start to provide the lightweight WAP version for these users. The UI of lightweight WAP version is very simple, so such users also can realize mobile collaboration very smoothly.
You can see the login page of lightweight WAP version here.
http://saaswap.crowdroid.com/

          




2. iPhone/iPad client “Crowdroid”
    iPhone have the second large market share in the smartphone market all over the world. And iPad also have the great popularity, and the user is increasing the day by day. According to the report by MIIT, the shipment number of smartphone in China was over 250 million units in 2012. We have provided its Android client for a long time, but we start to provide iOS Client at this time, so we can cover the most of smartphone users.


 


You can download its iOS client from here (free):
https://itunes.apple.com/us/app/crowdroid/id598535437

You can check the manual of Crowdroid here.
http://www.anhuioss.com/en/crowdroid/ios/manual1.html

We define these two products as prologue of enhancing our mobile solution, and we will add chat function to this in near future.



■About Crowdroid for Business(CFB)
CFB is a Weibo style enterprise social networking system that is suitable to mobile using too. CFB support three language(English, Japanese and Chines), and it have easy translation feature, so it is useful for using in the international companies/ communities. CFB also support the communication of n-to-n, so customers can understand the situation in their companies clearly, timely, easily.

Its detail and screen shot: http://www.anhuioss.com/en/crowdroidbiz/function.html

■About its price and license
Weibo style enterprise social networking system “Crowdroid for Business” have three types edition.
[Provide as License]
・Crowdroid for Business License Edition
[Provide as SaaS]
・Crowdroid for Business Professional Edition
・Crowdroid for Business Free Edition

※You can use "Crowdroid for Business Free Edition" freely within 30 users from here.
http://saas.crowdroid.com/
Lightweight WAP version: http://saaswap.crowdroid.com/

You can check the price list of each versions here:
http://www.anhuioss.com/en/crowdroidbiz/price.html

■About Anhui OSS
1)Company: Anhui Open Source Software Inc.
ï¼’)Legal Representative: Takamitsu Nakao
3)Address: Room402, Ma'anshan Software Park, No.798 Huolishan Road, Ma'anshan City, Anhui Province, China
ï¼”)Established Date: July 1, 2009
5)Main Service:
- Development of own products (Weibo style enterprise social networking system, Weibo and Twitter client for Android and so forth).
- Provide the outsourcing services related to social networking, Android apps, HTML5 apps and so forth.
- Provide the total consulting of related to open source software.
ï¼–)Registered Capital: 1,000,000 RMB
More:http://www.anhuioss.com/en/company.html

■Contact Us
Anhui Open Source Software Inc. Sales Team
http://www.anhuioss.com/en/ajaxmail/index.html
Twitter:@anhuioss_en(English)
Facebook : https://www.facebook.com/weibo4biz


---

Thanks!

Wednesday, February 6, 2013

Sina Weibo strengthen marketing support service for corporate users. Can these services become also the foothold of their monetization?

As I explained beforeSina Weibo already started some activity of monetization on their platform. And they recently started some marketing support service for corporate users, so I would like to introduce typical 3 services.

















This service is a one of promotional tweet, and is similar to the service that Twitter or Facebook already provided. This service is a one of promotional tweet, and is similar to the service that Twitter or Facebook already provided. 
I asked its cost to the customer center of Sina Weibo, but they said that its cost will be decided after Chinese new year. But the calculation method of its cost is already decided, and there are two calculation method as follows.

CPM : The number that was read of relevant tweet
CPE : The number that was forwarded of relevant tweet, or the number that was clicked link in relevant tweet, etc.



















This is like a matching service between corporate users and general users who would like to earn money on Weibo.

Corporate user give the task(such as forwarding the relevant tweet or post the relevant contents) to the general users, and its cost will be decided on the basis of the followers number that the relevant general users have or other factor.



















This service have three type of sending the message to general users.

1. Register the phone number that already knows.
2. At first post the recruitment messages (such as "Please become a target user of sending SMS announce. If you will become it, then you have a chance to get the luxurious prize", etc. ) on the Weibo.















3. Using the list of advertisement agencies.














In case of this sample, the cost of one message is 0.6RMB(= 0.1 USD) per a person.

As I explained before, SMS is the most popular communication method of mobile devices in China. And this is also the effective method to reach the user who rarely login to Weibo.


Of course, Sina Weibo would like to accelerate their monetization, but I think that these service are also good for the company who would like to strengthen marketing activity to Chinese market on Weibo. 


Source => Sina Weibo

Thursday, January 31, 2013

Follower top 10 ranking on Sina Weibo and Tencent Weibo (as of 01/30/2013).

I introduced before "Follower top 10 ranking on Sina Weibo and Tencent Weibo". And today, I would like to introduce the current each top 10 ranking for the first time in 7 months again.

1. Follower top 10 ranking on Sina Weibo.



















        Account                        Followers                  Last time.                 Property
 #1  Yao Chen                    35,104,708                       #1                        Actress
 #2  Vicki Zhao                 30,437,614      -                    Actress & Singer
 #3  Leehom Wang           29,294,711                        #4                         Singer
 #4  Aloys Chen                29,263,132                        -                     Actor & Singer
 #5  Xiena(Nana)              28,596,037                       #5                            MC
 #6  Kaifu Lee                    27,337,648                       -                          Business
 #7  Ruby Lin                     27,308,293                        -                           Actress
 #8  Zhou Libo                   27,136,777                        -                         Comedian 
 #9  He Jiong                     26,863,195                        -                              MC
#10 Guo Degang              26,736,267                         -                           Actor

Compared to the last time, Weibo Queen "Yao Chen" still keep the top position, but 7 users were replaced at this time. Watching this ranking, I feel again that the replacement of Weibo world is also very fast.


2. Follower top 10 ranking on Tencent Weibo


















         Account                        Followers                  Last time.                 Property
 #1  He Jiong                     35,666,488                       #1                               MC
 #2  Xiena(Nana)              32,799,897                       #2                               MC
 #3  Liu Xiang                   28,317,045                        #4                           Sports
 #4  Xu Jinglei                  27,698,606                        #5                          Actress
 #5  Karen Mok                 27,594,263                       #3                           Actress
 #6  Shu Qi                        26,338,751                        #7                          Actress
 #7  Stefanie Sun            25,838,571                        #6                           Singer
 #8  Ma Yili                       25,043,863                       #10                         Actress 
 #9  Kevin Tsai                 24,234,062                        #8                     Writer & MC
#10 Kaifu Lee                  23,998,632                        #9                         Business

Compared to the ranking of Sina Weibo, the change was very little. There are no users that was newly ranked in at this time.


According to the information of  "Twitter top 100 most followers", the most followed twitter user is Justin Bieber.





















The number of his follower on Twitter is 33,724,425 people, so it may be said that He Jiong is the most followed user in the world :)


Wednesday, January 30, 2013

Sina Weibo published the analysis report of corporate official account tweet. This report pointed out that Wednesday and Thursday is the good day for tweet.

As I repeatedly introduced before, now a lot of companies make a official account on Sina Weibo for marketing purpose. And Sina Weibo or other company provided many useful analysis report before, the report that I will introduce today also do not pale so much in comparison to them.

The report that Sina Weibo published is written about the analysis report of corporate official account tweet. And the report is divided into three main part as follows.

1. The analysis by a day of week













The orange colored line graph is the ratio of corporate official account tweet by the day of a week, and the blue colored graph is the ratio of re-tweet by users to them, and green colored graph is the ratio of comment by users to them.


This report defined as follows:
- In case of the numerical value of blue or green line is more than orange graph is the day that is suited to tweet.
- On the other hand, in case of the numerical value of orange graph is more than blue or green graph is the day that is not suited to tweet.

According to this report, Wednesday and Thursday are the suitable day for tweet, and Monday and Tuesday are not the suitable day for tweet, and Friday to Sunday is the even day.

Generally speaking, Monday and Friday is not the suitable day for promotion, but its tendency may also apply to tweet on Weibo.


2. The analysis by timezone of a day. (Weekday)













The define of this graph is also same as above.

According to this data, from 8:00 to 17:00 p.m. is not suitable to tweet, and from 18:00 to 23:00 is suitable to tweet. The report by JiaThis also said that 41% of user post the information to social media at from 18:00 to midnight 2:00, so this late time may be exactly suitable to tweet.


3. The analysis by timezone of a day. (Weekend)













This data doesn't show the remarkable point, but this report said that from 13:00 to 14:00 and from 17:00 to 23:00 of the weekend is suitable to tweet.


This data is also no more than a pointer, but I think that it is worth trying. If there were problem to tweet in the night time or weekend, don't worry about it. Because the tweet reservation system for Weibo will be able to assist you.


Source => Eguan