In China, the number of internet users were 618 million people as of the end of 2013. And the mobile internet users broke the 500 million people.

CNNIC(China Internet Network Information Center) recently published the latest report that is written about the summary of internet user in China.

According to this report, the number of internet users in China were 617.58 million people as of the end of 2013.

Compared to the previous year, the number of internet users increased about 50 million people, and the diffusion rate of internet was 45.8% in the end of 2013.

The number of internet users already exceeded 600 million, but the diffusion rate of it was less than 50%, so it may be still said that China is the huge market.


The next graph is the number of mobile internet users in China.

According to this graph, the number of mobile internet users already exceeded 500 million people as of the end of 2013.

That number increased 80 million compared with the previous year, and the rate of mobile internet user reached 81.0%. Of course that 81.0% is the result of multiple responses, so it doesn't mean that the rate of PC internet users are 19.0%.

But it's certain that the mobile internet users are rapidly increasing, and the next graph also proved its fact.

According to this graph, 73.3% of the new internet users access to the internet by mobile devices. And the rate of desktop PC was 28.7%, and the rate of laptop PC was 16.9%. So it means about 40 to 50% of the new internet users use only the mobile devices to access to the internet.

I think that this result was brought by the effort of enriching the 3G or WiFi environment, but this report also pointed the similar reason. It is said that 2014 is the first year of 4G, and all of the mobile career in China will formally start to provide the 4G services. So I think that this tendency still continue in this year, and this tendency may accelerate more than now.


And the next graph is also interesting. This graph is the result that asked to the non-internet user why they don't use it.

The most common response was that they don't know how to use PC, devices or network(58.1%). The answer of 'without need to access to the internet' was only 10.5%, so it can be said that if the more easy device will be inexpensively appeared in future, the number of internet user will increase rapidly more than now.


And the last graph is the usage rate of internet by each province in China.

The largest usage rate of internet was Beijing, and its number was 75.2%. And the next was Shanghai, and the 3rd position was Guangdong, so it can be said that the usage rate in urban area was still high.

But there is still a lot of the province that the internet usage rate was less than 50%, and in addition that number is more than 30 million people. (For example, that is Hebei, Shandong, Henan and so forth.) So I think that there is the high value of consideration that will target to provide the related product or service to such area. Because China is wide and huge.


Well I explained the summary of this report, but this article was already too long :) So I would like to explain about the usage rate of each internet service in China next time.


Source => The report by CNNIC

The number of WeChat monthly active users is 236 million people.

Tencent also published the performance reporting in the second quarter today.

You can download from here (PDF) its full version, but I would like to introduce some numbers that related to their social media area.

They announced that WeChat monthly active users is 235.8 million people, and this number increased 176.8% compared to the YoY.

Tencent recently does not officially publish the actual user numbers, but it is said that the number of WeChat registered users are more than 400 million people. This means their monthly active user rate is about 60%.

60% are high or low? According to a news, their rival LINE has about 90% of monthly active users rate. So it may be said that it's a little bit low.

Tencent CEO Ma said in this report that Tencent will continue to focus on the mobile solutions from now on too, and they recognize that WeChat will play a central role not only in the domestic market but also the oversea market.

WeChat has more than 70 million oversea users now, but their rival LINE already has more than 100 million oversea users. So firstly they have to catch LINE, and also have to increase the rate of active users.

By the way, I also would like to introduce the number that is related other social media services.

- The number of IM monthly active users were 818.5 million people, and this number increased 4.5 compared to YoY.

- Peak simultaneous online IM user accounts were 173.2 million people, and this number increased 4.0% compared to YoY.

- The number of Qzone monthly active users were 626.4 million people, and this number increased 4.8% compared to YoY.

I explained before that Tencent dominates more than 65% of mobile instant messenger market in China. But looking this report, I recognized the power of Tencent in Chinese social media market again.

Source => The performance reporting by Tencent (PDF)

Jiathis published the new report of "Chinese social media information sharing ranking". WeChat was ranked in 3rd position.

Jiathis published the new report of "Chinese social media information sharing ranking" as of April 2013.

                                      Share         Click Rate
#1  Qzone                   15.59%        30.19%

#2  Sina Weibo           14.09%        24.05%

#3  WeChat                 12.82%          0.02%

#4  Renren                     7.80%          2.03%

#5  Tencent Weibo       7.11%       13.68%

........










Jiathis added WeChat as the object of ranking from this time, but WeChat was ranked in the 3rd place for the first time.


This represents the recent power of Wechat, but it has something in our mind that their click rate is much lower than Qzone or Sina Weibo.

The user number of WeChat will be shortly over 400 million people, and a lot of companies already use WeChat as a marketing tool. So this result maybe makes the marketing people nervous, but it's important that we will also continue to watch the trend of this after next month.


Source => Jiathis

In 2012, Tablet PC shipments were 10.31 million in China. What kind of situation is Surface Pro that started to sell in China last month?

Eguan published the new report that is written about the sales status of Tablet PC in China as follows.

According to this report, Tablet PC shipments were 3,197,000 units in the fourth quarter of 2012 in China, and it increased 35.2% compared to the last year. And their shipments were 10.31 million units in throughout the year for 2012, and it increased 60.5% compared to 2011.

According to the report by IDC, Tablet PC shipments of worldwide were 52.5 million units in the fourth quarter of 2012, so it can be said that the share of shipments in China was about 6.1% of the worldwide.

But Eguan said that 2013 will become the year of explosive growth for Tablet PC. Actually, many Android Tablet was already shipped to the market in China, and iPad is also welcomed as the status from many people.

And Microsoft also started to sell "Surface Pro" in China from last month.

But according to the sources, the selling status of Surface Pro is not so good. A staff of GOME said that its sales numbers are one-tenth of iPad.
I think this main reason is the price of it. The price of Surface Pro is 6588 RMB, and it is much expensive than iPad(= 3688 RMB).

We have to continue watching the market status of Tablet PC in China, and we also have to watch the strategy of Microsoft for Surface Pro in the future.


Source => Eguan, Wangyi Finance

The biggest Chinese SNS "Renren" have 280 million registered users. And they started to provide own chat tool "Tongxueshuo".

Renren is the one of biggest SNS provider in China, and they got the high popularity in the recent research as I introduced before. And according to a report, Renren have 280 million registered users as of the end of March.

User distribution map of area in China

East China : 31%

(Shanghai, Jiangsi, Zhejiang...)

South China : 17%

(Fujian, Guangdong, Guangxi...)

North China : 15%

(Beijing, Hebei, Tianjin...)

Middle China : 12%

(Henan, Hubei, Hunan...)

Southwest China : 9%

(Sichuan, Chongqing, Guizhou...)

Northwest China : 7%

(Shaanxi, Qinghai, Gansu...)

And they have 110 million PC active users and 26 million mobile active users.

The ratio of male to female - 56% : 44%

User distribution by age:

90's or later     45%

80's                    35%

70's or earlier  20%

Next is the utilization rate by each mobile devices.

Android have 55.6% share, and they won the first place. But it seems that this share does not include access by feature phone, and it's not counted access to WAP page.

The next picture is the list of corporate accounts in Renren.

According to this report, there are 150,000 corporate accounts in Renren, and the user checks the 3 corporate pages daily on average.

The next picture is the summary of posting in a day.

The summary of daily post:

[Tweet]

From PC - 15.8 million times

From Mobile - 13.2 million times

[Picture]

From PC - 12.3 million times

From Mobile - 5.2 million times

[Diary]

From PC - 0.78 million times

From Mobile - 0.47 million times

The last picture is the data of tweet with location information.

According to this report, there are 1.7 million posts that include the location information daily in Renren, and its cumulative number is over 700 million posts.

Well, they recently started to provide the their own chat tools "Tongxueshuo".

 

It seems that this chat tool focuses to have the communication in the same university, and this user has to register their college before they start to use this.

* And they didn't support that users register the foreign college yet.

I would like to keep the attentions about the trend of Chinese SNS as same as WeChat or Weibo as ever.

Source => Sina Weibo, CNII

Two-thirds people login to a social media everyday in China, but there are only 3% people who are truly in difficulties that if they can't use any social media.

Chinese portal site "Sootoo" provided a interesting report as follows.

Q1. How often do you login to a social media service?

Several times a day     : 51.95%
        Once a day             : 15.06%
Several times a week  : 20.26%
       Once a week           : 3.90%
Less than once a week: 8.83%





This report said that about two-thirds people in China login to an any social media everyday. According to the latest report by CNNIC, many people use a any social media in China. So it can be said that this report followed up the credibility.


Q2. How long times use a social media in a day?

Less than one hour : 39.74%

1 to 2 hours: 40.00%

2 to 4 hours: 17.92%

More than 4 hours : 2.34%





This report said that almost 80% people use a social media less than 2 hours in a day.


Q3. Which social media services do you usually use?

Qzone  : 80.86%
Sina Weibo :  78.72%
Renren : 71.43%
Tencent Weibo :  60.45%
WeChat :  51.83%
Pengyou : 11.45%
Douban :  10.04%
Facebook :  5.45%
Kaixin :  4.96%
Other :  4.05%



This result is very interesting. I thought that the ranking of WeChat is higher than Tencent Weibo, but the result was different at this time.
And other unexpected thing is that the utilization rate of Renren was higher than my expect. Actually, Renren is the biggest SNS provider in China, but the interests of Chinese people is moving from SNS to Weibo or WeChat in few years. So its result is unexpected, and the big difference of RenRen and Kaixin's utilization rate was also unexpected.


4. Which purpose do you use a social media?

To contact with friends : 74.03%
To watch the video or post : 72.99%
To kill time :  63.12%
For hobby :  59.22%
To watch the hot topic :  54.55%
To post own mind :  45.06%
To expand personal connections :  38.70%
To enjoy games :  22.75%
To enjoy apps : 21.56%
To send a gift :  20.38%
For business :  15.58%
To join a event :  10.90%
Other :  0.95%

The answer of enjoying games or apps was lower than my expect. Sina Weibo have provided many games on their platform for a long time, and WeChat also have a plan to provide games on their platform as same as LINE...


Q5. Which devices do you usually use when you login a social media?

Mobile phone :  81.18%

PC :  69.35%

Tablet :  25.81%

Other :  11.83%





As I reported before, mobile devices is already the most popular method to access the internet in China. As a result, it follows that this fact also apply to in case of social media.


Q6. Why did you start using a social media?

Own thoughts :  23.65%
By the recommendation of friends : 26.35%
Many friend already use it :  45.95%
Can contact easily with friends :  43.92%
To expand personal connections :  8.11%
To get the information :  18.24%

Other :  4%


This result said that the almost half people started a social media by the reason related with friends.


Q7. If you weren't able to use a social media, how will you feel?

It's very inconvenient and unacceptable :  3%
Feeling not good, but acceptable : 51%
Feeling nothing at first, but feeling inconvenient not good later :  23%
Already not using it for a long time, so feeling nothing :  18%
Other :  5%

As mentioned in the introduction, two-thirds people use a social media everyday in China. But there are only 3% people who will be truly in trouble with not to use a social media. It's also an unexpected result.


Well, I'm very interested in this result, and furthermore I also would like to look the result in other countries :)


Source : Sootoo

CIC published "China Social Media Landscape 2013".

CIC published also "China Social Media Landscape 2012" last February, but its new version is available now!

This picture categorized Chinese social media service in 24 items, and in the inside circle, it is set the typical social media service in the worldwide. So this picture is much helpful to understand the summary of Chinese social media market.

This version was 4 new items were added. Those categories are "Mobile Social", "Photo Sharing", "Social TV" and "Social Search".
About "Mobile Social", WeChat and Wangxin(Taobao) are categorized in it. And about "Photo Sharing", Tuitu and Lomokr are categorized in it.



CIC also published the history from 2008 to 2012 of this picture as follows.

 

 


It's also fun to watch the change in Chinese social media market :)


Source => CIC

Sina Weibo published the analysis report of corporate official account tweet. This report pointed out that Wednesday and Thursday is the good day for tweet.

As I repeatedly introduced before, now a lot of companies make a official account on Sina Weibo for marketing purpose. And Sina Weibo or other company provided many useful analysis report before, the report that I will introduce today also do not pale so much in comparison to them.

The report that Sina Weibo published is written about the analysis report of corporate official account tweet. And the report is divided into three main part as follows.

1. The analysis by a day of week

The orange colored line graph is the ratio of corporate official account tweet by the day of a week, and the blue colored graph is the ratio of re-tweet by users to them, and green colored graph is the ratio of comment by users to them.


This report defined as follows:
- In case of the numerical value of blue or green line is more than orange graph is the day that is suited to tweet.
- On the other hand, in case of the numerical value of orange graph is more than blue or green graph is the day that is not suited to tweet.

According to this report, Wednesday and Thursday are the suitable day for tweet, and Monday and Tuesday are not the suitable day for tweet, and Friday to Sunday is the even day.

Generally speaking, Monday and Friday is not the suitable day for promotion, but its tendency may also apply to tweet on Weibo.


2. The analysis by timezone of a day. (Weekday)

The define of this graph is also same as above.

According to this data, from 8:00 to 17:00 p.m. is not suitable to tweet, and from 18:00 to 23:00 is suitable to tweet. The report by JiaThis also said that 41% of user post the information to social media at from 18:00 to midnight 2:00, so this late time may be exactly suitable to tweet.


3. The analysis by timezone of a day. (Weekend)

This data doesn't show the remarkable point, but this report said that from 13:00 to 14:00 and from 17:00 to 23:00 of the weekend is suitable to tweet.


This data is also no more than a pointer, but I think that it is worth trying. If there were problem to tweet in the night time or weekend, don't worry about it. Because the tweet reservation system for Weibo will be able to assist you.


Source => Eguan

Ogilvy PR China and CIC published the updated version of “2012 Crisis Management in the Microblog Era white paper".

Last February, Ogilvy PR China and CIC co-published the report of "2012 Crisis Management in the Microblog Era white paper", and recently they published the update version of this report.

2012 crisis management in the microblog era white paper from SEEISEE

This report is written about the example of problem, solutions and proposal in case of operating the official account on Weibo.


The example on this report is divided three sections as follows;
- Public Credibility Crisis
- Personal Crisis
- Brand(Corporate) Crisis

And this report mentioned the some detail of making big impact to the society.

This report is not only written about the wrong cases, but is also written about the good cases such as above McDonald's.


After in comparison with many examples in this report, they defined the best method as follows.
- Response time is the best within 8 hours. (at least within 24 hours)
- Exective have to directly post the message to the users on Weibo.

Finally, this report proposed the principles of 3Cs and 8 basic rules as follows.

1. Be faster: respond quickly!
2. Be fully prepared: have a crisis management system in place.
3. Be alert to early signs of crisis with 24/7 monitoring.
4. Have an honest and equal dialogue: a crisis is a test of character.
5. Hearts follow minds: emotions are crucial.
6. Fame is a commodity: maintain a good relationship with relevant KOLs.
Where
7. Social readiness: practice makes perfect.
8. Integrate owned media, paid media and earned media.


All of us already know "Faster is Better" and so forth, but easier said than done. So we have to re-study from this report to make a good relationship with our fans on Weibo.


Source => CIC

The report by CNNIC said that the number of internet users in China reached 564 million people as of the end of 2012.

Yesterday, CNNIC released "The 31th Statistical Report on Internet Development in China", and this report said that the number of internet users in China reached 564 million people as of the end of 2012.

Its number was increasing about 50,900,000 people compared to the end of 2011.
The diffusion rate of internet was 42.1%, and this number was increasing 3.8% compared to the end of 2011.


Next, mobile internet users in China reached 420 million people as of the end of 2012.

Its number was increasing about 64,000,000 people compared to the end of 2011. And this increase number was larger than the whole internet users.


And the sex ratio of internet user was 56%(men) and 44%(women), and the ratio by age was occupied over than 70% by the age of from 10 to 39.

And the device ratio of connecting to the internet was as follows.

　　　　　　　　 　2011                  2012               Rate of Change
Desktop PC             73.4%                 70.6%                     -2.8%
Mobile PC                 46.8%                45.9%                     -0.9%
Mobile Devices        69.3%                74.5%                     +5.2%

And the average time of connecting to the internet was 20.5 hours in a week, and this number was increasing 1.8 hours compared to the end of 2011.


Today, I introduced the summary of this report. And I will introduce the detail of this report such as the number by each internet services and so forth tomorrow. Don't miss it :)


Source => CNNIC, SohuIT

Each Chinese internet service visit duration ranking in 2012. Sina Weibo was ranked 3rd place.

For each internet services, the number of users is naturally important, but the visit duration is also very important. Meanwhile HTWISE just published the visit duration ranking of each internet services in China.

                        all visit duration in 2012       Share               Type of Service

                            (Unit : billion hours) 

#1 Baidu                           5.61                          7.0%                 Search Engine

#2 Taobao                        4.12                          5.1%                 EC

#3 Sina Weibo                 1.81                          2.3%                 Weibo

#4 Youku                          1.59                          2.0%                 Video Sharing

#5 Baidu Tieba                1.37                          1.7%                 Community

#6 Qzone                          1.32                          1.6%                 SNS

#7 Tudou                          1.06                          1.3%                 Video Sharing

#8 QQ Mail                       0.96                          1.2%                 Mail

#9 Baidu Knows              0.85                          1.1%                 Collective intelligence

#10 Renren                      0.74                           0.9%                 SNS

In 2012, Chinese search engine giants Baidu was the 1st place of this ranking, and their 2 other services were also ranked in top 10. So it can be said that they are just the internet giants in China.  

Chinese EC giants Taobao was the 2nd place. They have the top share of BtoC EC market in China, and its market is still rapidly growing, so it may be a natural consequence.

Sina Weibo was ranked 3rd place, but there are little bit difference with top 2. Video sharing service "Youku" and "Tudou" merged last year, both were ranked in top 10.

Next is the graph of focusing to Weibo services.

The left graph is the number of visiting to each Weibo in annual of 2012.

Sina Weibo was totally visited about 1 billion times in 2012. Tencent Weibo was visited about 0.5 billion times, and Sohu Weibo was visited about 0.4 billion times, and NetEase was visited 0.1 billion times in 2012.

The right graph is the ratio of visit duration on each Weibo. Sina Weibo had 71% share in this, and it was a landslide victory.

In 2012, Sina Weibo showed the overwhelming presence in Weibo market. But as I said, there are little bit difference with top two. Furthermore Weixin also exist their backward. 2013 is still challenging year for them.

Source => Yangtse

Chinese search engine market is estimated to grow over 15 billion USD market size in 2015. Will Baidu be able to continue dominating this market?

Recently, Eguan published the report that is written about the result and forecast of Chinese search engine market from 2010 to 2015.

They estimated that its market scale will reach 15.1 billion USD(= 950.0 RMB) in 2015, its CAGR in the next 5 years will be about 50%.


Now Chinese search engine market is dominated by Baidu. 

According to the recent data of CNZZ, Baidu have 65.33% market share of it. As I reported before, they have 250,000 advertising customer, and they expected that it become more than 300,000 customer in the end of 2012. Their ads revenue was also estimated to reach 20 billion RMB(= 3.18 billion USD), it will be expected that their revenue will be also continued increasing in 2013.

As I wrote the above, Baidu have the big strength in the Chinese search engine market, but they also have some weak point and anxiety.

1. Mobile search engine market
As I reported before, Baidu have the big strength in its market. But it is the case of PC search engine, and they don't have the strength in the mobile engine market compared to it.
Of course, they already recognized this situation, and they already provided some solutions(such as mobile OS, mobile cloud, LBS division and so forth) for solving this challenge .

According to the report by CNNIC, mobile devices already became the top of all method connecting to the internet. And its trend will also continue this year,  so it can be said that the acceleration of mobile solution is the most important challenge for them in 2013.

Furthermore according to the rumor, Baidu may invest to Sina Weibo for enforcing their mobile solutions. Before, some resources said that Alibaba have a plan to invest to Sina Weibo, but it seems that it went back to square one.

2. Rivals
The biggest security company "Qihoo 360" joined the war of this market last year. They start to provide their search engine for PC "so.com" from 2012 October , and also started to provide their search engine for mobile devices "m.so.com" from 2012 November. And they are rapidly increasing their market share in only few months. According to the above report, they already got the second position in its market.

According to the news, they have a plan to cooperate with Google China in near future, so Baidu also must be watching carefully for their trend.


Source => People's Daily Online, Sootoo, Tencent Tech, CECRC

The ranking of 2012 hot topic and person on Sina Weibo. PSY also got the large popularity in China.

What topic or person was popular in China in 2012?
Sina Weibo published the answer for this question.

First diagram is the ranking of people who were mentioned on Sina Weibo in 2012.

#1 was PSY that everyone know as "Gangnam Style".
His "Gangnam Style" reaches 1B views on YouTube, but he also got the huge popularity in China. And he have a official account on Sina Weibo, its account already have more than 5M followers now.

#2 was a Chinese singer "Han Geng", and #3 was "Ren Zhiqiang" who is a famous person in real estate industry.

Unexpectedly, Weibo queen "Yao Chen" was ranked #30. Her official account have over 30M followers on Sina Weibo, and this number is still the largest on there.She remarried this year, so it should be no lack of the topic. Furthermore as I said, she have a lot of followers now, so its result was the unexpected.


Next diagram is the ranking of topic(keyword)  that was mentioned on Sina Weibo in 2012.

#1 was the topic about "London Olympics". During this Olympics, Sina Weibo prepared the special page for this, and users also posted a lot of messages. #2 is a one of internet slang "屌丝(diao si)". And #3 is ranked "Gangnam Style" again.

Furthermore, the feature of this ranking was included some of political topic too, such as #8, #10, #14 and so forth.


Well, what topic or person will be ranked in 2013? In order that we can know this answer,  we have to wait until the end of this year :-)


Source => Sina Weibo-1, Sina Weibo-2

The battle of Weibo and Weixin(WeChat) in 2012 and 2013. Each challenge and emerging.

2012 has already past, and 2013 already came. 

So today, I would like to think back on the trend of Chinese Social Media market that is focusing Weibo and Weixin(WeChat) last year, and survey the trend of them this year.

It can be said that 2012 was the year that the growth power of Weibo was decreasing, and the growth power of Weixin was dramatically increasing. About the fact that the growth power of Weibo was decreasing, we can make it clear from the history of reports from CNNIC.

Its indication was appeared from the second half of 2011, but its decrease was more remarkable in this year. The report of the second half of 2012 was not published yet, but I expect that the growth rate of this period will also remain at single digit figures.

Furthermore, I personally feel that the rate of active users is also gradually decreasing. There are two reasons for this.

1. The online user of friends was decreasing.

For example, we can find that how many users is now online on Sina Weibo as follows.

Today's number is only 27 people... Actually today is still holiday in China, but my friend on Sina Weibo exist about 600 people. The rate of online user is only 4.5%. 

It is a extreme example, but the daily average online user of last year was about 70 people, and the average of the year before last was about 130 people.

2. The traffic from Weibo was decreasing.

Our company was continuously posting the information on each social media of WW for marketing purpose. Weibo, especially Sina Weibo, brought the largest traffic to us, but this number was suddenly decreasing from the second half of 2012.

On the other hand, the growth power of Weixin is dramatically increasing as I explained before. And many companies already started the promotion activity on Weixin, and they started to post their QR code of Weixin on the other social media platform too.

For example, Starbucks also started their promotion activity on Weixin to Chinese people, but it's a one of representative example of O2O marketing.

Weixin will certainly accelerate their O2O marketing solutions this year, so more companies will start their marketing activity on Weixin this year.

I think that 2013 will become the challenge year for Weibo, and it will become emerging year for Weixin.

Weibo, for example Sina Weibo already started the monetization like "WeiboWallet", Ads on their platform, "Weibo Club" and so forth. But these can not get the success without increasing the number of user and online active user rate. This is also true for other Weibo provider, such as Tencent.

But on the other hand, Weixin also cannot relax their guard.

Because the similar service, such as LINE and Kakao Talk also watch vigilantly for a chance to enter Chinese Social Media market. And furthermore, there is a possibility that completely different social media platform may suddenly appear like a comet this year.

I would like to continue watching the trend of Social Media in China, mainly Weibo and Weixin(including other IM tools) this year too. But in the last, I would like to introduce the service that I personally expect in 2013.

1. LBS advertising

Actually, it is similar to O2O marketing by QR code. But I would like to define that O2O and LBS is separately. The market of LBS advertising in China was rapidly growing in the 2011 as I explained before. The report for 2012 is not published yet, but according to the report by CNNIC, mobile device became the top of all method connecting to the internet on 2012 Jun.

And the growth speed of mobile internet user in 2013 will be faster than last year. So mobile Ads, especially this LBS Ads will be more popular in China.

2. Enterprise Social Networking (Enterprise Collaboration tools)

As I explained before, the Enterprise Social Networking(ESN) market in China is rapidly growing, and it is estimated that this market growth rate will be 246% in 2012 by CCW Research. And ESN tool is suitable to the circumstance and culture for business in China.

More and more many company started to provide the ESN tools in China. And foreign company such as Salesforce, Yammer, IBM also may be watching vigilantly for a chance to enter this market in China.

So watching from the point of view by the user side and the provider side, it can be said that the popularity of ESN will be more and more rising this year.