According to the official account on Tencent Weibo, the number of peak simultaneous online users on QQ exceeded 200 million people in the night before last.
Official said that time was 21:11 on April 11th.
According to the latest reporting by Tencent, the largest number of peak simultaneous online users on QQ was about 180 million people in the fourth quarter of 2013. And it is said that the first time of the number exceeding 100 million was on March 5, 2010.
Recently on the web news or some social media, the topic is concentrated to WeChat. But QQ had 800 million monthly active users, and they also had 426 million smartphone monthly active users in the fourth quarter of 2014. The monthly active users of WeChat was 355 million people, so its number is still less than QQ in actuality.
The battle of the instant messenger market in China is heating up day by day, but it seems that the reign of Tencent in this market will still continue for a while.
I wonder if the company that can defeat Tencent will appear in this market in near future. Let's keep watching as ever.
Source => Official account on Tencent Weibo, Techweb
Writing about Social Media (SNS, WeChat, Weibo, LBS, Enterprise Social Networking and so on) and Mobile market/industry activity and their service in China and around Asia.
Showing posts with label China. Show all posts
Showing posts with label China. Show all posts
Saturday, April 12, 2014
Wednesday, February 26, 2014
Sina Weibo went into the black in the fourth quarter of 2013 for the first time, but...
SINA corporation published the financial results in the fourth quarter of 2013, and they also published the financial results of Sina Weibo there.
According to this report, Sina Weibo went into the black in the fourth quarter of 2013 for the first time, their sales revenue was 71.4 million USD in total.
The breakdown of total revenue was composed of 56.0 million USD of ad revenue and 15.4 million USD of service revenue. Its ads revenue increased 163% compared with the year-earlier period, and its service revenue increased 114% compared with the year-earlier period.
Sina Weibo was also increasing their revenue on the second quarter and the third quarter compared with each year-earlier period, so it can be said that their sales performance has been continuously growing.
And according to the information from Financial Times, Sina Weibo prepares New York IPO in the second quarter of this year.
Judging only from their financial results and the rumor of IPO, their future seems to be rosy. But I think there are two main anxiety of them.
- The percentage of ad revenue was too high.
As everyone knows, the customer basically would like to advertise on the platform that has a lot of active users. But as I repeatedly said, Sina Weibo has continuously decreased their active users. In the interview of this financial results, the official said their active user increased to 61.4 million in December. But I feel this comment is unbelievable.
I have login to Sina Weibo everyday since 2010 to watch the number of active friend user, and I also have checked the traffic from Sina Weibo to the official site of our company every week. But as I said before, both are continuously decreasing.
I think it is high time to reconsider countermeasures to increase their active users. Otherwise they will also decrease the sponsor of advertisement.
- There are no remarkable outcome from the relationship with Alibaba.
As you know, Alibaba acquired 18% share of Sina Weibo in 586 million USD last April. And they also started alliance activity at same time, but till now, it seems that there are no remarkable outcome from it.
Alibaba is the giant company in Chinese EC industry, and they also have a lot of giant group company, such as Taobao and Alipay. So there should be a lot of method to enhance their relationship. But it seems that their remarkable outcome is only that ads posting or banner increased on Sina Weibo.
I think that they also have to consider this countermeasure in earnest.
Anyway, we have to continue watching their action as ever.
Source => Official financial report from Sina corp. , TechWeb
According to this report, Sina Weibo went into the black in the fourth quarter of 2013 for the first time, their sales revenue was 71.4 million USD in total.
The breakdown of total revenue was composed of 56.0 million USD of ad revenue and 15.4 million USD of service revenue. Its ads revenue increased 163% compared with the year-earlier period, and its service revenue increased 114% compared with the year-earlier period.
Sina Weibo was also increasing their revenue on the second quarter and the third quarter compared with each year-earlier period, so it can be said that their sales performance has been continuously growing.
And according to the information from Financial Times, Sina Weibo prepares New York IPO in the second quarter of this year.
Judging only from their financial results and the rumor of IPO, their future seems to be rosy. But I think there are two main anxiety of them.
- The percentage of ad revenue was too high.
As everyone knows, the customer basically would like to advertise on the platform that has a lot of active users. But as I repeatedly said, Sina Weibo has continuously decreased their active users. In the interview of this financial results, the official said their active user increased to 61.4 million in December. But I feel this comment is unbelievable.
I have login to Sina Weibo everyday since 2010 to watch the number of active friend user, and I also have checked the traffic from Sina Weibo to the official site of our company every week. But as I said before, both are continuously decreasing.
I think it is high time to reconsider countermeasures to increase their active users. Otherwise they will also decrease the sponsor of advertisement.
- There are no remarkable outcome from the relationship with Alibaba.
As you know, Alibaba acquired 18% share of Sina Weibo in 586 million USD last April. And they also started alliance activity at same time, but till now, it seems that there are no remarkable outcome from it.
Alibaba is the giant company in Chinese EC industry, and they also have a lot of giant group company, such as Taobao and Alipay. So there should be a lot of method to enhance their relationship. But it seems that their remarkable outcome is only that ads posting or banner increased on Sina Weibo.
I think that they also have to consider this countermeasure in earnest.
Anyway, we have to continue watching their action as ever.
Source => Official financial report from Sina corp. , TechWeb
Sunday, February 9, 2014
An ambush who will beat WeChat? LBS and Chat tool "MoMo" already got over 100 million registered users.
"MoMo" is an instant messenger apps that have the feature of closely linked with LBS function.
According to the news, that "MoMo" already got the more than 100 million users. "MoMo" started their service from Aug 2011, so it means that it took around 30 months to exceed 100 million users. It took the time about twice than WeChat, but it is the fact that it's valuable thing to get the 100 million users.
And the news also said that the active users of "MoMo" was 40 million people, and the registered users increase 1 million people each in every month.
And it seems that their business performance side is also satisfactory, they already got the second round investment on Oct 2012, and it is estimated that their enterprise value is about 100 million USD.
It's the first time that I explain about this "MoMo", so I would like to introduce briefly the summary of its function.
It seems that MoMo provides the service to Android, iPhone and Windows phone users now.
As I said above, the greatest feature of "MoMo" is the linkage with LBS functions, so the top page is the "people nearby" function that is similar with WeChat has.
And on the chat page, the user can directly send the location information to other users.
Of course, the user can send the text message, and also can send the pictures, emotion icon and so forth as same as WeChat.
And MoMo also has a lot of other functions that closely linked with the LBS function. For example, it is the nearby event information, the group function of going to the same hometown and so forth.

MoMo also have the social function like the "Moments" on WeChat.
Last time, I said that WeChat belongs the "social media service that directed inward". But it seems that this "MoMo" also has the elements of "social media service that directed outward".
As the competitor of WeChat, I have introduced Yixin or Laiwang on this blog. But Yixin said that their target is to get the 100 million registered users after 6 months later when their service started. But there is no official announcement about this till now. And about Laiwang, they said that their target is to get the 100 million registered users till the end of 2014.
As far as looking this situation, it may be also said that the greatest rival of WeChat is this "MoMo" at this stage. I would like to keep more attention to this "MoMo" from now on.
Well, this "MoMo" can be registered from out of China too.
So the person who can understand the Chinese menu, let's try it :)
* Unfortunately, it seems that "MoMo" does not support the language besides Chinese at this stage.
Source => 21CN tech, The official page of MoMo
According to the news, that "MoMo" already got the more than 100 million users. "MoMo" started their service from Aug 2011, so it means that it took around 30 months to exceed 100 million users. It took the time about twice than WeChat, but it is the fact that it's valuable thing to get the 100 million users.
And the news also said that the active users of "MoMo" was 40 million people, and the registered users increase 1 million people each in every month.
And it seems that their business performance side is also satisfactory, they already got the second round investment on Oct 2012, and it is estimated that their enterprise value is about 100 million USD.
It's the first time that I explain about this "MoMo", so I would like to introduce briefly the summary of its function.
It seems that MoMo provides the service to Android, iPhone and Windows phone users now.
As I said above, the greatest feature of "MoMo" is the linkage with LBS functions, so the top page is the "people nearby" function that is similar with WeChat has.
And on the chat page, the user can directly send the location information to other users.
Of course, the user can send the text message, and also can send the pictures, emotion icon and so forth as same as WeChat.
And MoMo also has a lot of other functions that closely linked with the LBS function. For example, it is the nearby event information, the group function of going to the same hometown and so forth.

MoMo also have the social function like the "Moments" on WeChat.
Last time, I said that WeChat belongs the "social media service that directed inward". But it seems that this "MoMo" also has the elements of "social media service that directed outward".
As the competitor of WeChat, I have introduced Yixin or Laiwang on this blog. But Yixin said that their target is to get the 100 million registered users after 6 months later when their service started. But there is no official announcement about this till now. And about Laiwang, they said that their target is to get the 100 million registered users till the end of 2014.
As far as looking this situation, it may be also said that the greatest rival of WeChat is this "MoMo" at this stage. I would like to keep more attention to this "MoMo" from now on.
Well, this "MoMo" can be registered from out of China too.
So the person who can understand the Chinese menu, let's try it :)
* Unfortunately, it seems that "MoMo" does not support the language besides Chinese at this stage.
Source => 21CN tech, The official page of MoMo
Thursday, February 6, 2014
The battle in the lunar new year greetings of the big three social media services in China. (QQ/ WeChat/ Sina Weibo)
This year, from Jan 31 to Feb 6th is the lunar new year holiday in China. And by the old calender, Jan 31 was the new year's day, and Jan 30 was the new year's eve of this year. Recently the person who send and receive the greetings of new year on the social media is rapidly increasing in China as I explained before.
Chinese big three social media service, QQ, WeChat, Sina Weibo published the announcement that is related with the new year's greetings as follows.
1. QQ (Tencent)
According to the official announcement, there were 13.6 billion messages in Jan 30th on QQ platform. And in a peak time, there were 32.7 million messages in 1 minute, and they also said that there were 16 million video messages in 1 day.
2. WeChat (Tencent)
According to the official announcement, in a peak time, there were about 10 million messages on WeChat. They didn't publish the total message number of Jan 30th, but they said that its total sending message number were double of the last year, and its total receiving message number were three times of the last year.
And they also said the peak time of exchanging messages were 22:00 and 24:00 on Jan 30th.
3. Sina Weibo (Sina)
According to the official announcement, there were 863,408 messages on the first one minute of Jan 31. They also didn't publish the total messages number, but there were 729,751 message at the same period of the last year, so it can be said its number was increasing.
Well, by looking only this result, QQ is the king. And the next is WeChat, and Sina Weibo was far away from them. But this result was based of new year greetings.
In general, the new year greetings are exchanged between the family, friends and the acquaintance. I think that the social media services can categorize two types by the point of their characteristic view.
Those are "social media service that directed inward" and "social media service that directed outward". Users mainly exchange the personal information between the close relationship in the "social media service that directed inward", and its typical example is Facebook.
On the other hand, user would like to spread their information to unknown people such as the purpose of personal branding in the "social media service that directed outward", and its typical example is Twitter.
And I think that QQ and WeChat is the "social media service that directed inward", and Sina Weibo is the "social media service that directed outward". So I think that Sina Weibo does not have to be pessimistic about this result. If the standard is different, its result also will be different.
But Sina Weibo is recently said that their total users or active users are decreasing. I think, in the peak period of their growth( it is in 2011) , the users who like the "social media service that directed inward" also joined Sina Weibo, because their friend or acquaintance also use Sina Weibo. And recently, mainly such user was gone or stop to use Sina Weibo, I think.
So I think that Sina Weibo have to care the users who like the "social media service that directed outward", and at the same time, they have to decide how treat the users who like the "social media service that directed inward".
Last, I would like to introduce the status of SMS messages.
SMS has been the most popular method of exchanging the new year greeting in China for a long time. But as I explained before, its number is recently decreasing year by year.
Its number is estimated 30 billion messages during this Chinese new year's holiday, but its number will be decreasing 1.17 billion messages compared with the last year. Mainly almost young people, 80's or 90's, like to use QQ or WeChat when they will sent such greetings, so I think this trend also continue in future.
Many users sometimes have the different two intention in their mind, such as "social media service that directed inward" and "social media service that directed outward". When many users get tires of the "social media service that directed inward", then they tend to move to the "social media service that directed outward". And the reverse pattern is also true.
Now WeChat is the most powerful social media service in China, and it can be said that WeChat is the "social media service that directed inward". So I think the "social media service that directed outward" may come to the fore as a next trend of WeChat.
Souece => Social Media in China blog (Japanese version)
Chinese big three social media service, QQ, WeChat, Sina Weibo published the announcement that is related with the new year's greetings as follows.
1. QQ (Tencent)
According to the official announcement, there were 13.6 billion messages in Jan 30th on QQ platform. And in a peak time, there were 32.7 million messages in 1 minute, and they also said that there were 16 million video messages in 1 day.
2. WeChat (Tencent)
According to the official announcement, in a peak time, there were about 10 million messages on WeChat. They didn't publish the total message number of Jan 30th, but they said that its total sending message number were double of the last year, and its total receiving message number were three times of the last year.
And they also said the peak time of exchanging messages were 22:00 and 24:00 on Jan 30th.
3. Sina Weibo (Sina)
According to the official announcement, there were 863,408 messages on the first one minute of Jan 31. They also didn't publish the total messages number, but there were 729,751 message at the same period of the last year, so it can be said its number was increasing.
Well, by looking only this result, QQ is the king. And the next is WeChat, and Sina Weibo was far away from them. But this result was based of new year greetings.
In general, the new year greetings are exchanged between the family, friends and the acquaintance. I think that the social media services can categorize two types by the point of their characteristic view.
Those are "social media service that directed inward" and "social media service that directed outward". Users mainly exchange the personal information between the close relationship in the "social media service that directed inward", and its typical example is Facebook.
On the other hand, user would like to spread their information to unknown people such as the purpose of personal branding in the "social media service that directed outward", and its typical example is Twitter.
And I think that QQ and WeChat is the "social media service that directed inward", and Sina Weibo is the "social media service that directed outward". So I think that Sina Weibo does not have to be pessimistic about this result. If the standard is different, its result also will be different.
But Sina Weibo is recently said that their total users or active users are decreasing. I think, in the peak period of their growth( it is in 2011) , the users who like the "social media service that directed inward" also joined Sina Weibo, because their friend or acquaintance also use Sina Weibo. And recently, mainly such user was gone or stop to use Sina Weibo, I think.
So I think that Sina Weibo have to care the users who like the "social media service that directed outward", and at the same time, they have to decide how treat the users who like the "social media service that directed inward".
Last, I would like to introduce the status of SMS messages.
SMS has been the most popular method of exchanging the new year greeting in China for a long time. But as I explained before, its number is recently decreasing year by year.
Its number is estimated 30 billion messages during this Chinese new year's holiday, but its number will be decreasing 1.17 billion messages compared with the last year. Mainly almost young people, 80's or 90's, like to use QQ or WeChat when they will sent such greetings, so I think this trend also continue in future.
Many users sometimes have the different two intention in their mind, such as "social media service that directed inward" and "social media service that directed outward". When many users get tires of the "social media service that directed inward", then they tend to move to the "social media service that directed outward". And the reverse pattern is also true.
Now WeChat is the most powerful social media service in China, and it can be said that WeChat is the "social media service that directed inward". So I think the "social media service that directed outward" may come to the fore as a next trend of WeChat.
Souece => Social Media in China blog (Japanese version)
Thursday, January 23, 2014
Yixin (EasyChat) released the update version 2.0. The new version was added the no-charge call function.
Yixin (EasyChat) released the major update version 2.0, and they started to provide some interesting functions in this version.
The first is the no-charge call function by VoIP.
It's like the Skype, and it can make a call without any charge in the Yixin client. But at this time, it does not support outbound call like the Skype-out.
But I think that they will absolutely try to materialize its outbound service as a pay service. Because China Telecom side with this Yixin, and they have a lot of know-how in this area(the knowledge of billing method, operation method and so forth). It's their original advantage that their rival WeChat doesn't have.
The next is the LBS service like the Google Latitude.
The Yixin user can know the current location of their friends via this function. But of course, if you don't wish provide the information of own current location, you can set that your friend cannot know your current location.
The last is not the new function, but is the change of displaying method in the top page.
The official accounts on Yixin were independently displayed on the top page, but from this version, these official accounts are displayed all in one piece as the menu of "Official account" as same as WeChat.
It may be a bad news for the person who would like to use Yixin for the marketing activity.
Well, its new version of Android was already released, and can download from their official site. And about its iPhone version, they said it is now under examination on the App Store of Apple.
As I explained before, I think Yixin should aim to the direction of total communication tool, and they should not aim to the same direction with WeChat. So I think this update is very meaningful and interesting.
I would like to keep the attention to their action as ever.
Source => The official page of Yixin, Ifeng
The first is the no-charge call function by VoIP.
It's like the Skype, and it can make a call without any charge in the Yixin client. But at this time, it does not support outbound call like the Skype-out.
But I think that they will absolutely try to materialize its outbound service as a pay service. Because China Telecom side with this Yixin, and they have a lot of know-how in this area(the knowledge of billing method, operation method and so forth). It's their original advantage that their rival WeChat doesn't have.
The next is the LBS service like the Google Latitude.
The Yixin user can know the current location of their friends via this function. But of course, if you don't wish provide the information of own current location, you can set that your friend cannot know your current location.
The last is not the new function, but is the change of displaying method in the top page.
The official accounts on Yixin were independently displayed on the top page, but from this version, these official accounts are displayed all in one piece as the menu of "Official account" as same as WeChat.
It may be a bad news for the person who would like to use Yixin for the marketing activity.
Well, its new version of Android was already released, and can download from their official site. And about its iPhone version, they said it is now under examination on the App Store of Apple.
As I explained before, I think Yixin should aim to the direction of total communication tool, and they should not aim to the same direction with WeChat. So I think this update is very meaningful and interesting.
I would like to keep the attention to their action as ever.
Source => The official page of Yixin, Ifeng
Monday, January 20, 2014
The alternation of generations is certainly ongoing. The latest report by CNNIC said Weibo decreased the number of its user and the usage rate for the first time.
Last time, I reported the summary of report by CNNIC, and I explained that the latest number of internet users and mobile internet users in China. And today, I would like to introduce the situation by each internet service in China.
The first picture is written about the number of users and the usage rate by each internet services in China.
Instant messenger still kept the pole position, and its user number was 532.15 million people, and its growth rate is 13.8% increasing compared with the previous year. And the travel booking service and the group buying service scored more than 60% growth rate, so it can be said that their service achieved rapid growth compared with the previous year.
But the most symbolic result is the decline of Weibo. Weibo decreased the number of its user and the usage rate for the first time. As I explained before, the growth of Weibo was slowing down from the last half of 2011. And its active users were also slowly decreasing. But this time, its fact was verified by this report again.
From the last year, WeChat and similar service was rapidly increasing users, and Weibo had been absolutely affected. Sina Weibo started the collaboration with Alibaba group last year, and they had groped the monetization of their platform.
Sina Weibo started the collaboration with Alibaba group last year, and they had groped the monetization of their platform.
But I think its monetization also had a one of the negative impact for their users. Because their collaboration brought a lot of advertize posting on their platform, so it seem that the quite a lot users decided to stop using their platform.
To keep balance of the monetization and the user satisfaction will be most important thing for Sina Weibo, I think.
And the next graph is the situation by each mobile internet services.
The service that achieved more than 10% growth are as follows: Mobile Online Video, Mobile Online Game, Mobile Online Payment, Mobile Online Banking, Mobile Group Buying
'Weibo' also decreased the usage rate in mobile internet area, and it decreased 8.9% compared with the previous year. And 'Mobile SNS' also decreased the usage rate, and it decreased 11.1% compared with previous year.
I wonder whether WeChat or similar IM services can keep their power or not, otherwise other new service may be appeared.
I guess that Chinese social media industry will be occured the diastrophism in 2014...
Source => The report by CNNIC
The first picture is written about the number of users and the usage rate by each internet services in China.
Instant messenger still kept the pole position, and its user number was 532.15 million people, and its growth rate is 13.8% increasing compared with the previous year. And the travel booking service and the group buying service scored more than 60% growth rate, so it can be said that their service achieved rapid growth compared with the previous year.
But the most symbolic result is the decline of Weibo. Weibo decreased the number of its user and the usage rate for the first time. As I explained before, the growth of Weibo was slowing down from the last half of 2011. And its active users were also slowly decreasing. But this time, its fact was verified by this report again.
From the last year, WeChat and similar service was rapidly increasing users, and Weibo had been absolutely affected. Sina Weibo started the collaboration with Alibaba group last year, and they had groped the monetization of their platform.
Sina Weibo started the collaboration with Alibaba group last year, and they had groped the monetization of their platform.
But I think its monetization also had a one of the negative impact for their users. Because their collaboration brought a lot of advertize posting on their platform, so it seem that the quite a lot users decided to stop using their platform.
To keep balance of the monetization and the user satisfaction will be most important thing for Sina Weibo, I think.
And the next graph is the situation by each mobile internet services.
The service that achieved more than 10% growth are as follows: Mobile Online Video, Mobile Online Game, Mobile Online Payment, Mobile Online Banking, Mobile Group Buying
'Weibo' also decreased the usage rate in mobile internet area, and it decreased 8.9% compared with the previous year. And 'Mobile SNS' also decreased the usage rate, and it decreased 11.1% compared with previous year.
I wonder whether WeChat or similar IM services can keep their power or not, otherwise other new service may be appeared.
I guess that Chinese social media industry will be occured the diastrophism in 2014...
Source => The report by CNNIC
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Saturday, January 18, 2014
In China, the number of internet users were 618 million people as of the end of 2013. And the mobile internet users broke the 500 million people.
CNNIC(China Internet Network Information Center) recently published the latest report that is written about the summary of internet user in China.
According to this report, the number of internet users in China were 617.58 million people as of the end of 2013.
Compared to the previous year, the number of internet users increased about 50 million people, and the diffusion rate of internet was 45.8% in the end of 2013.
The number of internet users already exceeded 600 million, but the diffusion rate of it was less than 50%, so it may be still said that China is the huge market.
The next graph is the number of mobile internet users in China.
According to this graph, the number of mobile internet users already exceeded 500 million people as of the end of 2013.
That number increased 80 million compared with the previous year, and the rate of mobile internet user reached 81.0%. Of course that 81.0% is the result of multiple responses, so it doesn't mean that the rate of PC internet users are 19.0%.
But it's certain that the mobile internet users are rapidly increasing, and the next graph also proved its fact.
According to this graph, 73.3% of the new internet users access to the internet by mobile devices. And the rate of desktop PC was 28.7%, and the rate of laptop PC was 16.9%. So it means about 40 to 50% of the new internet users use only the mobile devices to access to the internet.
I think that this result was brought by the effort of enriching the 3G or WiFi environment, but this report also pointed the similar reason. It is said that 2014 is the first year of 4G, and all of the mobile career in China will formally start to provide the 4G services. So I think that this tendency still continue in this year, and this tendency may accelerate more than now.
And the next graph is also interesting. This graph is the result that asked to the non-internet user why they don't use it.
The most common response was that they don't know how to use PC, devices or network(58.1%). The answer of 'without need to access to the internet' was only 10.5%, so it can be said that if the more easy device will be inexpensively appeared in future, the number of internet user will increase rapidly more than now.
And the last graph is the usage rate of internet by each province in China.
The largest usage rate of internet was Beijing, and its number was 75.2%. And the next was Shanghai, and the 3rd position was Guangdong, so it can be said that the usage rate in urban area was still high.
But there is still a lot of the province that the internet usage rate was less than 50%, and in addition that number is more than 30 million people. (For example, that is Hebei, Shandong, Henan and so forth.) So I think that there is the high value of consideration that will target to provide the related product or service to such area. Because China is wide and huge.
Well I explained the summary of this report, but this article was already too long :) So I would like to explain about the usage rate of each internet service in China next time.
Source => The report by CNNIC
According to this report, the number of internet users in China were 617.58 million people as of the end of 2013.
Compared to the previous year, the number of internet users increased about 50 million people, and the diffusion rate of internet was 45.8% in the end of 2013.
The number of internet users already exceeded 600 million, but the diffusion rate of it was less than 50%, so it may be still said that China is the huge market.
The next graph is the number of mobile internet users in China.
According to this graph, the number of mobile internet users already exceeded 500 million people as of the end of 2013.
That number increased 80 million compared with the previous year, and the rate of mobile internet user reached 81.0%. Of course that 81.0% is the result of multiple responses, so it doesn't mean that the rate of PC internet users are 19.0%.
But it's certain that the mobile internet users are rapidly increasing, and the next graph also proved its fact.
According to this graph, 73.3% of the new internet users access to the internet by mobile devices. And the rate of desktop PC was 28.7%, and the rate of laptop PC was 16.9%. So it means about 40 to 50% of the new internet users use only the mobile devices to access to the internet.
I think that this result was brought by the effort of enriching the 3G or WiFi environment, but this report also pointed the similar reason. It is said that 2014 is the first year of 4G, and all of the mobile career in China will formally start to provide the 4G services. So I think that this tendency still continue in this year, and this tendency may accelerate more than now.
And the next graph is also interesting. This graph is the result that asked to the non-internet user why they don't use it.
The most common response was that they don't know how to use PC, devices or network(58.1%). The answer of 'without need to access to the internet' was only 10.5%, so it can be said that if the more easy device will be inexpensively appeared in future, the number of internet user will increase rapidly more than now.
And the last graph is the usage rate of internet by each province in China.
The largest usage rate of internet was Beijing, and its number was 75.2%. And the next was Shanghai, and the 3rd position was Guangdong, so it can be said that the usage rate in urban area was still high.
But there is still a lot of the province that the internet usage rate was less than 50%, and in addition that number is more than 30 million people. (For example, that is Hebei, Shandong, Henan and so forth.) So I think that there is the high value of consideration that will target to provide the related product or service to such area. Because China is wide and huge.
Well I explained the summary of this report, but this article was already too long :) So I would like to explain about the usage rate of each internet service in China next time.
Source => The report by CNNIC
Saturday, November 23, 2013
Laiwang already got the more than 10 million registered users. And their next challenge is to get more than 100 million users within the next year.
Recently the Alibaba group and the former CEO Jack Ma are strongly promoting their own IM tool 'Laiwang', but according to their announcement, the registered user of Laiwang already exceeded 10 million people now.
And Jack Ma said their next challenge will be getting more than 100 million users within 2014. According to their announcement, its active users are rapidly increasing, and they said that its growth rate is over 500%.
And Jack Ma also said that they will be challenging toward to WeChat, and it may seem impossible, but they will make strenuous efforts the 'impossible' changing to 'possible'.
Now Laiwang is providing it Android and iOS client and Web browser version now, but its functions are almost similar to WeChat, and there is no definite difference with it.
So I think it's difficult that Laiwang will beat WeChat at this time, but Alibaba group 'Taobao' has more than 400 million users on their mobile client. So if Laiwang will focus to enhance the linkage function with such an EC solution, they will have a bright future that they can change current 'impossible' situation to 'possible'.
Source => TechWeb
And Jack Ma said their next challenge will be getting more than 100 million users within 2014. According to their announcement, its active users are rapidly increasing, and they said that its growth rate is over 500%.
And Jack Ma also said that they will be challenging toward to WeChat, and it may seem impossible, but they will make strenuous efforts the 'impossible' changing to 'possible'.
Now Laiwang is providing it Android and iOS client and Web browser version now, but its functions are almost similar to WeChat, and there is no definite difference with it.
So I think it's difficult that Laiwang will beat WeChat at this time, but Alibaba group 'Taobao' has more than 400 million users on their mobile client. So if Laiwang will focus to enhance the linkage function with such an EC solution, they will have a bright future that they can change current 'impossible' situation to 'possible'.
Source => TechWeb
Thursday, November 14, 2013
The number of WeChat monthly active users is 271.9 million people, and it increased 124.3% compared to the year-earlier period.
Because Tencent also published their performance reporting in the third quarter, so I would like to introduce some number that is related to social media.
At first, this report said that the monthly active users (MAU) of WeChat was 271.9 million people as of the third quarter.
It increased 124.3% compared to the year-earlier period, and increased 15.3% compared to the previous period.
Tencent haven't published the total number of WeChat registered users since the beginning of this year, so I don't know the actual ratio of active users. According to some source, the total number of WeChat registered users are about 500 million people, so it can be said that the ratio of monthly active users is about 54.3%.
And the other numbers that are related to social media are as follows:
- Monthly active users of IM (* It means 'QQ') were 815.6 million people.
(It decreased 0.4% compared to the previous period, and increased 4.0% compared to the year-earlier period.)
- The number of the peak simultaneous online IM was 178.2 million people.
(It increased 2.9% compared to the previous period, and increased 6.5% compared to the year-earlier period.)
- Monthly active users of Qzone were 623.3 million people.
(It decreased 0.5% compared to the previous period, and increased 5.1% compared to the year-earlier period.)
Tencent said that they will continuously strive to increase the MAU of WeChat, and they will also strive to get more WeChat users in overseas.
They published the latest version of Android client, but this adding function may be the small evidence of their effort to get more oversea users :)
Source => The performance reporting by Tencent (PDF)
At first, this report said that the monthly active users (MAU) of WeChat was 271.9 million people as of the third quarter.
It increased 124.3% compared to the year-earlier period, and increased 15.3% compared to the previous period.
Tencent haven't published the total number of WeChat registered users since the beginning of this year, so I don't know the actual ratio of active users. According to some source, the total number of WeChat registered users are about 500 million people, so it can be said that the ratio of monthly active users is about 54.3%.
And the other numbers that are related to social media are as follows:
- Monthly active users of IM (* It means 'QQ') were 815.6 million people.
(It decreased 0.4% compared to the previous period, and increased 4.0% compared to the year-earlier period.)
- The number of the peak simultaneous online IM was 178.2 million people.
(It increased 2.9% compared to the previous period, and increased 6.5% compared to the year-earlier period.)
- Monthly active users of Qzone were 623.3 million people.
(It decreased 0.5% compared to the previous period, and increased 5.1% compared to the year-earlier period.)
Tencent said that they will continuously strive to increase the MAU of WeChat, and they will also strive to get more WeChat users in overseas.
They published the latest version of Android client, but this adding function may be the small evidence of their effort to get more oversea users :)
Source => The performance reporting by Tencent (PDF)
Wednesday, November 13, 2013
The ad sales revenue of Sina Weibo increased 125% compared with the year-earlier period. They will also publish ads API soon.
Sina recently published the performance reporting of Sina Weibo in the third quarter.
This report said that the total revenue of Sina Weibo in the third quarter was 53.4 million USD, and this breakdown is composed of 43.7 million USD ad revenue and 9.7 million USD services revenue.
Their ad revenue increased 125% compared with the year-earlier period, and their service revenue increased 121%, but at the point of comparison with the last quarter, it can be said their service revenue was slight increase.
This service revenue includes the revenue from Weibo Club and the sharing revenue from the apps or games developer, but as I said before, they have to enhance this area to industrialize more than now.
But on the other hand, of course, the ad revenue is the one of important business for Sina Weibo. So they recently announced that they will publish the ad API of Sina Weibo soon.
Their rival 'WeChat' already expressed that they would not like their user to use their platform as a marketing tool. So from this point of view, to become a social marketing platform may be a one of good method for the differentiation with them.
Source => Tencent IT, Lieyun Net
This report said that the total revenue of Sina Weibo in the third quarter was 53.4 million USD, and this breakdown is composed of 43.7 million USD ad revenue and 9.7 million USD services revenue.
Their ad revenue increased 125% compared with the year-earlier period, and their service revenue increased 121%, but at the point of comparison with the last quarter, it can be said their service revenue was slight increase.
This service revenue includes the revenue from Weibo Club and the sharing revenue from the apps or games developer, but as I said before, they have to enhance this area to industrialize more than now.
But on the other hand, of course, the ad revenue is the one of important business for Sina Weibo. So they recently announced that they will publish the ad API of Sina Weibo soon.
Their rival 'WeChat' already expressed that they would not like their user to use their platform as a marketing tool. So from this point of view, to become a social marketing platform may be a one of good method for the differentiation with them.
Source => Tencent IT, Lieyun Net
Monday, November 11, 2013
Yixin expanded the campaign of providing the free data packet. All of Chinese mobile users have a chance to get 300MB data packets.
As I explained before, the own IM tool of Alibaba 'Laiwang' started to provide the free data packet to their users, but Yixin also expanded the similar campaign.
The target users of this campaign are not only included China Telecom users, but also is included China Mobile and China Unicom. But there are some different conditions between China Telecom users and other 2 careers to get this service.
China Telecom users only register Yixin, and then they can get 300MB free data packet. And if the user will post messages more than 5 times, then they can get 60MB free data packet every month. China Mobile and China Unicom users invite the 6 acquaintances to Yixin, and then they can get the 300MB free data packets. And they don't have the chance to get the 60MB gift every month.
It seems that there is not the limitation by area like the campaign of Alibaba.
Laiwang and Yixin started the similar campaign to get more users. Then how about WeChat is? It seems that the battle space of IM tool in China is not only the function field, but also was added the service field.
Let's keep watching their actions and the trend of this industry as ever.
Source => Official page of Yixin
The target users of this campaign are not only included China Telecom users, but also is included China Mobile and China Unicom. But there are some different conditions between China Telecom users and other 2 careers to get this service.
China Telecom users only register Yixin, and then they can get 300MB free data packet. And if the user will post messages more than 5 times, then they can get 60MB free data packet every month. China Mobile and China Unicom users invite the 6 acquaintances to Yixin, and then they can get the 300MB free data packets. And they don't have the chance to get the 60MB gift every month.
It seems that there is not the limitation by area like the campaign of Alibaba.
Laiwang and Yixin started the similar campaign to get more users. Then how about WeChat is? It seems that the battle space of IM tool in China is not only the function field, but also was added the service field.
Let's keep watching their actions and the trend of this industry as ever.
Source => Official page of Yixin
Thursday, October 31, 2013
Alibaba accelerated to promote their own IM tool 'Laiwang' again. They will give 2GB mobile packet to a part of users to promote it.
As I explained before, Alibaba strengthened to promote their own IM tool 'Laiwang'.
And recently, it seems that they accelerated its promotion again, they announced that they will give 2GB mobile packet to a part of their users.
To take this gift, users have to access this site and apply for.
* There is a limitation in this at this time, and the user who can get this gift is only as follows:
- China Unicom users in Jiangsu, Zhejiang and Hunan.
- China Mobile users in Guandong
And on the other hand, Jack Ma repeatedly mentioned about 'Laiwang', and he also said that he is looking forward to battle with WeChat.
Furthermore, they will publish the management tool of the official account for their platform as same as WeChat or Yixin. It seems that they have not published its web site, but they already prepared it on the client side.
I can hardly imagine that Laiwang will close with WeChat as a common IM tool at this time, but Alibaba is the king of the EC market in China. So if they will focus to collaborate IM function and EC, then there may be a way.
Source => Tech Sina, Netease News-1, Netease News-2, TechWeb
And recently, it seems that they accelerated its promotion again, they announced that they will give 2GB mobile packet to a part of their users.
To take this gift, users have to access this site and apply for.
* There is a limitation in this at this time, and the user who can get this gift is only as follows:
- China Unicom users in Jiangsu, Zhejiang and Hunan.
- China Mobile users in Guandong
And on the other hand, Jack Ma repeatedly mentioned about 'Laiwang', and he also said that he is looking forward to battle with WeChat.
Furthermore, they will publish the management tool of the official account for their platform as same as WeChat or Yixin. It seems that they have not published its web site, but they already prepared it on the client side.
I can hardly imagine that Laiwang will close with WeChat as a common IM tool at this time, but Alibaba is the king of the EC market in China. So if they will focus to collaborate IM function and EC, then there may be a way.
Source => Tech Sina, Netease News-1, Netease News-2, TechWeb
Wednesday, October 30, 2013
The registered user of Yixin already exceeded 30 million people. Its main users are 16 to 25 years old.
Yixin (EasyChat) got a good start, and they also continue to increase their users after that, but they officially reported their users already exceeded 30,000,000 people as of Oct. 28.
According to them, Yixin is mainly welcomed by young people, and actually 70 percent of their users are 16 to 25 years old (They are called post-85s or post-90s in China). And its daily active users are 28% of all, and over 32 million information is posted on there in a day.
The official said that they also continue to enhance its function, and at the same time they will also add the attractive new function. For example, they said that they will adopt the mobile payment function or games on their platform.
But I personally think this is an imitation of WeChat, so I think that they should choose the other way with WeChat, for example they recently adopted the international call function. Because they can utilize the infrastructure that China Telecom has.
In China, now Alibaba also strongly promotes their own IM tool 'Laiwang', and the largest electronics retail store in China 'Suning' also have a plan to provide their own IM tool 'Yunxin'. So we cannot take our eyes off of the future trend in this industry.
Source => Netease IT, CNFOL
According to them, Yixin is mainly welcomed by young people, and actually 70 percent of their users are 16 to 25 years old (They are called post-85s or post-90s in China). And its daily active users are 28% of all, and over 32 million information is posted on there in a day.
The official said that they also continue to enhance its function, and at the same time they will also add the attractive new function. For example, they said that they will adopt the mobile payment function or games on their platform.
But I personally think this is an imitation of WeChat, so I think that they should choose the other way with WeChat, for example they recently adopted the international call function. Because they can utilize the infrastructure that China Telecom has.
In China, now Alibaba also strongly promotes their own IM tool 'Laiwang', and the largest electronics retail store in China 'Suning' also have a plan to provide their own IM tool 'Yunxin'. So we cannot take our eyes off of the future trend in this industry.
Source => Netease IT, CNFOL
Monday, September 9, 2013
Yixin also published the management platform for the official accounts that is similar to WeChat. Can they differentiate with WeChat?
As I explained before, it can be said that Yixin made the good start. And as their second stage, they published the management platform for the official accounts that is similar to WeChat last weekend.
I cannot register the official account yet, so I would like to explain its summary today.
Their platform mainly has the four features as follows.
1. Customer service
2. Tools or APIs for the developers
3. Internal communications
4. Post the messages
The function of No.1, 2, 4 is same as WeChat, but the characteristic function is No.3. As I explained before, Facishare published the business version of WeChat, and recently a lot of companies published similar software in China. Furthermore I explained before, the companies who started to use the social media in the business scene is recently increasing in China.
So I think that the No.3 function is best choice for differentiating with WeChat.
And the client application of Yixin also updated at the same time as the management platform.

Of course, the latest version has the function that displays the official accounts like the above picture. Now the official account on Yixin is very little, and it's only exists a few accounts that Netease released. But it seems that some of them is very useful.

WeChat said that they wouldn't like the official accounts to use this as a marketing platform before, but how about Yixin?
We have to keep their action as ever.
Source => Netease IT, Official account management platform of Yixin
I cannot register the official account yet, so I would like to explain its summary today.
Their platform mainly has the four features as follows.
1. Customer service
2. Tools or APIs for the developers
3. Internal communications
4. Post the messages
The function of No.1, 2, 4 is same as WeChat, but the characteristic function is No.3. As I explained before, Facishare published the business version of WeChat, and recently a lot of companies published similar software in China. Furthermore I explained before, the companies who started to use the social media in the business scene is recently increasing in China.
So I think that the No.3 function is best choice for differentiating with WeChat.
And the client application of Yixin also updated at the same time as the management platform.

Of course, the latest version has the function that displays the official accounts like the above picture. Now the official account on Yixin is very little, and it's only exists a few accounts that Netease released. But it seems that some of them is very useful.

WeChat said that they wouldn't like the official accounts to use this as a marketing platform before, but how about Yixin?
We have to keep their action as ever.
Source => Netease IT, Official account management platform of Yixin
Wednesday, August 28, 2013
How to get the 460GB permanent space in the 'Baidu Cloud' without any charge.
As you know, Baidu is the most popular company who is providing the search engine in China. And Baidu also provides other solutions to internet users, and this Baidu Cloud is also one of their services.
To put it simply, it's the service it is like the Google Drive.
They provide the 15GB space to users without any charge, but if the user would like to get more space, it's basically needed suitable costs.
But now, they promote a campaign that Baidu give 460GB permanent space without any charge. *Of course, it is needed some process to get it :)
Today, I would like to explain how you can get it.
At first, you have to register the account of Baidu here.
And if you don't have a cellphone in China, you have to click the tab that is marked the red frame to register it with your email address.
After inputting your email address, the password and verification code, you have to click that is marked the blue frame to finish this registration.
If you successfully finish this registration, go back to the campaign page to login to Baidu Cloud.
To login, you have to click the green frame button at the upper right corner of the above picture. After you input your registered email, password and verification code, it means that you already got the chance to join this campaign.
There are two steps to get 460GB permanent space here as follows.
1. Download its Windows or Macintosh client, and after that, access to the Baidu Cloud from its client.
At first you have to click the icon of PC to download its client.
*The icon of the left side is client for Windows, and the right side is for Macintosh.
After downloading, you have to start its client, and have to login with Baidu account on it. After that, you can find a popup that is written the button of "领取100G", so you have to click that button. That's all. After that, you can find that you already got its 100GB space.
2. Download its smartphone client, and after that, click the blue frame button.
This step is very simple. At first, you have to click the button of each smartphone picture that you usually use to download its client. *for example, the button of Android. After that, the action you have to do is only to click the blue frame button.
That's all. And you can get 360GB additional space.
Actually, this campaign has the three steps, and this campaign is named 1T (it means 1TB) one. But to clear the last step, you have to pay 1 RMB via electric money. I know 1 RMB is not so expensive, but if you don't have the account of bank in China or any payment cards like Alipay, you can't get it.
This blog has a lot of access from outside of China, so I said "460GB", and I explained the only two steps :)
Baidu Cloud is very useful to share files with people who lives in China. If you have an interest, let's get it!
Source => The campaign page of Baidu Cloud
To put it simply, it's the service it is like the Google Drive.
They provide the 15GB space to users without any charge, but if the user would like to get more space, it's basically needed suitable costs.
But now, they promote a campaign that Baidu give 460GB permanent space without any charge. *Of course, it is needed some process to get it :)
Today, I would like to explain how you can get it.
At first, you have to register the account of Baidu here.
And if you don't have a cellphone in China, you have to click the tab that is marked the red frame to register it with your email address.
After inputting your email address, the password and verification code, you have to click that is marked the blue frame to finish this registration.
If you successfully finish this registration, go back to the campaign page to login to Baidu Cloud.
To login, you have to click the green frame button at the upper right corner of the above picture. After you input your registered email, password and verification code, it means that you already got the chance to join this campaign.
There are two steps to get 460GB permanent space here as follows.
1. Download its Windows or Macintosh client, and after that, access to the Baidu Cloud from its client.
At first you have to click the icon of PC to download its client.
*The icon of the left side is client for Windows, and the right side is for Macintosh.
After downloading, you have to start its client, and have to login with Baidu account on it. After that, you can find a popup that is written the button of "领取100G", so you have to click that button. That's all. After that, you can find that you already got its 100GB space.
2. Download its smartphone client, and after that, click the blue frame button.
This step is very simple. At first, you have to click the button of each smartphone picture that you usually use to download its client. *for example, the button of Android. After that, the action you have to do is only to click the blue frame button.
That's all. And you can get 360GB additional space.
Actually, this campaign has the three steps, and this campaign is named 1T (it means 1TB) one. But to clear the last step, you have to pay 1 RMB via electric money. I know 1 RMB is not so expensive, but if you don't have the account of bank in China or any payment cards like Alipay, you can't get it.
This blog has a lot of access from outside of China, so I said "460GB", and I explained the only two steps :)
Baidu Cloud is very useful to share files with people who lives in China. If you have an interest, let's get it!
Source => The campaign page of Baidu Cloud
Tuesday, August 27, 2013
Alibaba will also enter the battle of the IM market in China. They have a plan to collaborate with China Mobile.
WeChat already have about 500 million users, and Yixin also got the good start last week. So the IM market in China is becoming more and more hot, but it seems that Alibaba, who is the giant of the EC market in China, also would like to enter this battle by re-promoting their IM tool 'Laiwang'.
There are the two verifications for this.
1. Alibaba CEO sent the internal email to start the bounty system of using 'Laiwang' to the all of staff last week.
According to the leak, their bounty system is for encouraging to use 'Laiwang' to their staff, and it is said that the most potent person can get 100,000 RMB (= 16,210USD) bonus.
2. Alibaba started to consult with China Mobile the chance of collaboration in this market.
According to the insider, Alibaba recently started to consult the possibility of collaboration with China Mobile by this 'Laiwang', and it may be that they would like to follow the success of Yixin.
Alibaba already acquired 18% share of Sina Weibo on April, and they already started to accelerate their social media solutions. But they may would like to get the killer tool of IM to accelerate more this area, so I think that its action is very natural.
But its Sina Weibo also have their IM tool 'Meyou', and a company that Sina invested before also recently publish the IM tool 'WeMeet'.
Alibaba and Sina will go to the each way in this area, or also will have the collaboration as same as Weibo... We have to continue watching their actions as ever.
Source => TechWeb, BiaNews
There are the two verifications for this.
1. Alibaba CEO sent the internal email to start the bounty system of using 'Laiwang' to the all of staff last week.
According to the leak, their bounty system is for encouraging to use 'Laiwang' to their staff, and it is said that the most potent person can get 100,000 RMB (= 16,210USD) bonus.
2. Alibaba started to consult with China Mobile the chance of collaboration in this market.
According to the insider, Alibaba recently started to consult the possibility of collaboration with China Mobile by this 'Laiwang', and it may be that they would like to follow the success of Yixin.
Alibaba already acquired 18% share of Sina Weibo on April, and they already started to accelerate their social media solutions. But they may would like to get the killer tool of IM to accelerate more this area, so I think that its action is very natural.
But its Sina Weibo also have their IM tool 'Meyou', and a company that Sina invested before also recently publish the IM tool 'WeMeet'.
Alibaba and Sina will go to the each way in this area, or also will have the collaboration as same as Weibo... We have to continue watching their actions as ever.
Source => TechWeb, BiaNews
Friday, August 23, 2013
Yixin also may get involved in trouble of their trademark right. The other company has already filed the trademark of "Yixin" last September.
As I said last time, Yisin has still had some system trouble, but it can be said that the start dash of Yixin was successful.
But the new trouble was revealed, it is the problem of trademark right. According to the news, a Beijing based company already filed the trademark right of "Yixin" last September.
Their filing category was also No.38 that was categorized as the communication.
The end of last year, WeChat also got in trouble in the trademark right. As I said at that time, the trademark right is basically preferred the earlier filing, so there is a possibility that Yixin have to change their name, or have to pay the royalty of this trademark right.
To make matters worse, in the case of WeChat (Weixin), the other company filed the trademark right of "Weixin" was only one week earlier than Tencent. Furthermore Weixin had been already a well-known word as a service of Tencent at that time. But in this case, the other company filed the trademark of "Yixin" in 11 months earlier than China Telecom or Netease.
Of course, nobody knew that "Yixin" is the service of China Telecom or Netease at that time.
According to the news on June, the trouble of the trademark right "Weixin" also have not been solved yet. So we have to continue watching these two troubles as ever.
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