An ambush who will beat WeChat? LBS and Chat tool "MoMo" already got over 100 million registered users.

"MoMo" is an instant messenger apps that have the feature of closely linked with LBS function.

According to the news, that "MoMo" already got the more than 100 million users. "MoMo" started their service from Aug 2011, so it means that it took around 30 months to exceed 100 million users. It took the time about twice than WeChat, but it is the fact that it's valuable thing to get the 100 million users.

And the news also said that the active users of "MoMo" was 40 million people, and the registered users increase 1 million people each in every month.

And it seems that their business performance side is also satisfactory, they already got the second round investment on Oct 2012, and it is estimated that their enterprise value is about 100 million USD.


It's the first time that I explain about this "MoMo", so I would like to introduce briefly the summary of its function.

It seems that MoMo provides the service to Android, iPhone and Windows phone users now.

As I said above, the greatest feature of "MoMo" is the linkage with LBS functions, so the top page is the "people nearby" function that is similar with WeChat has.

And on the chat page, the user can directly send the location information to other users.

Of course, the user can send the text message, and also can send the pictures, emotion icon and so forth as same as WeChat.


And MoMo also has a lot of other functions that closely linked with the LBS function. For example, it is the nearby event information, the group function of going to the same hometown and so forth.

 

MoMo also have the social function like the "Moments" on WeChat.

Last time, I said that WeChat belongs the "social media service that directed inward". But it seems that this "MoMo" also has the elements of "social media service that directed outward".

As the competitor of WeChat, I have introduced Yixin or Laiwang on this blog. But Yixin said that their target is to get the 100 million registered users after 6 months later when their service started. But there is no official announcement about this till now. And about Laiwang, they said that their target is to get the 100 million registered users till the end of 2014.

As far as looking this situation, it may be also said that the greatest rival of WeChat is this "MoMo" at this stage. I would like to keep more attention to this "MoMo" from now on.


Well, this "MoMo" can be registered from out of China too.

So the person who can understand the Chinese menu, let's try it :)
* Unfortunately, it seems that "MoMo" does not support the language besides Chinese at this stage.


Source => 21CN tech, The official page of MoMo

Taobao also started to provide their own map service.

Last week, the biggest BtoC EC site in China, Taobao started to provide their own map service.

Taobao will start to enhance each area service via this map, and would like to accelerate their O2O business, such as LBS Ads. And they now already have over 100 million mobile user, so they will surely accelerate their mobile solution relies on this map service.


Baidu also formally established LBS division and upgraded their map API few weeks ago, so it means that their fight already started in this field too. This fight is also a highlight in Chinese Internet market.



Source => Looooker

Baidu expect that their advertising revenue will exceed 20 billion RMB in this year.

According to the vice president of Baidu Zhan Wang, this company is expected that their advertising revenue will exceed 20,000,000,000 RMB(nearly 253.1 billion USD) in this year.

He also said that their advertising revenue was 4.47 billion RMB in the first quarter, and was 5.46 billion RMB in the second quarter.And their advertising revenue was 14 billion RMB last year, so its growth rate will be 42.8% compared to last year.


Now Baidu have 250,000 advertising customer, but they expect that it will be over 300,000 customer in the end of this year.


Actually, Baidu have a platform for Advertising as follows.

So customers who are willing to put the advertisement on Baidu can easily manege their advertising.


Baidu is the one of biggest internet company in China, and they will focus to mobile solution such as LBS or map business. So I think LBS Ad is a one of promising service for them.



Source => TechWeb

Baidu formally established LBS division, and they announced to accelerate their LBS business with some partners.

Baidu held a event yesterday, and they announced to establish LBS division formally and start the project that is called "Smart Life".

And they also announced to make cooperation with some partners. Baidu will make a cooperation with Xiaomi to accelerate mobile MAP and LBS solution more than now.

Baidu have 21.3% market share in Chinese mobile map market, but AutoNavi and Google also each have 19.3% and 19% market share, so it also can be said that Chinese mobile map market is in the age of rival chiefs.

And Baidu also mentioned their business model, they said that O2O(MAP + Near Location + LBS) ads is the one of profitable case.


Baidu have a big presence in Chinese PC search market, but on the other hand they don't have a big presence in mobile solution area including search market compared to PC search market.


I will keep attention to their mobile solution including this LBS business as before.



Source => People's Daily Online, Ifeng, CNR

Chinese mobile LBS user exceeded 40 million people, but...

According to the report from Eguan, Chinese mobile LBS user was 43.38 million people as of the first quarter.

Its number increased 12.76 million people, 41.7% compared to the previous period.


And its active user was 5.85 million people at the same period.

Its number increased 1.6 million people, 41.0% compared to the previous period.


According to the news, the number of 4sq user was about 20 million people, so it can be said Chinese mobile LBS market is moderately big.


But now, the other service provider, such as Weibo and SNS also provide LBS function on their services in China, so LBS provider also have to consider multi service on their service.

It depends on their approach of multi service whether they can continue their growth or not.



Original article => Eguan

Nielsen China published a comparison research of Weibo, SNS and LBS users trend.

Nielsen China published a comparison research of Weibo, SNS and LBS users trend.

1. The utilization rate by each services.

Within a past year, users that used Weibo is 59%, and SNS is 68%, and LBS is 42%. And current active user rate of each service, Weibo is 26%, SNS is 19%, and LBS is 20%.




2. The usage rate of overlapping each three services

In the interviewers of this research, 97% people used Weibo, 70% people used SNS, and 10% people used LBS before.

And 66% people used both Weibo and LBS, 86% LBS users use Weibo and SNS.


3. Which device use to access each services?

61% of users use mobile phone, and 21% of users use tablet for accessing Weibo.

As far as looking this research, I think each service provider in China have to accelerate their mobile solutions :)


Original article => Nielsen China

CIC published "Social Media Landscape @China 2012".

CIC published a new version of "Social Media Landscape @China".

Its 2012 version added "Pinterest" as a object. And looking this landscape, services of similar with Pinterest already started in China(ex. Huaban, Duitang, etc).


And there is only Chinese version, but a history of this landscape is also available.

It's a useful tool for leaning the history of social media in China, isn't it? :)



Original article => Huaban