Last time, I reported the summary of report by CNNIC, and I explained that the latest number of internet users and mobile internet users in China. And today, I would like to introduce the situation by each internet service in China.
The first picture is written about the number of users and the usage rate by each internet services in China.
Instant messenger still kept the pole position, and its user number was 532.15 million people, and its growth rate is 13.8% increasing compared with the previous year. And the travel booking service and the group buying service scored more than 60% growth rate, so it can be said that their service achieved rapid growth compared with the previous year.
But the most symbolic result is the decline of Weibo. Weibo decreased the number of its user and the usage rate for the first time. As I explained before, the growth of Weibo was slowing down from the last half of 2011. And its active users were also slowly decreasing. But this time, its fact was verified by this report again.
From the last year, WeChat and similar service was rapidly increasing users, and Weibo had been absolutely affected. Sina Weibo started the collaboration with Alibaba group last year, and they had groped the monetization of their platform.
Sina Weibo started the collaboration with Alibaba group last year, and they had groped the monetization of their platform.
But I think its monetization also had a one of the negative impact for their users. Because their collaboration brought a lot of advertize posting on their platform, so it seem that the quite a lot users decided to stop using their platform.
To keep balance of the monetization and the user satisfaction will be most important thing for Sina Weibo, I think.
And the next graph is the situation by each mobile internet services.
The service that achieved more than 10% growth are as follows: Mobile Online Video, Mobile Online Game, Mobile Online Payment, Mobile Online Banking, Mobile Group Buying
'Weibo' also decreased the usage rate in mobile internet area, and it decreased 8.9% compared with the previous year. And 'Mobile SNS' also decreased the usage rate, and it decreased 11.1% compared with previous year.
I wonder whether WeChat or similar IM services can keep their power or not, otherwise other new service may be appeared.
I guess that Chinese social media industry will be occured the diastrophism in 2014...
Source => The report by CNNIC
Writing about Social Media (SNS, WeChat, Weibo, LBS, Enterprise Social Networking and so on) and Mobile market/industry activity and their service in China and around Asia.
Showing posts with label market report. Show all posts
Showing posts with label market report. Show all posts
Monday, January 20, 2014
Saturday, January 18, 2014
In China, the number of internet users were 618 million people as of the end of 2013. And the mobile internet users broke the 500 million people.
CNNIC(China Internet Network Information Center) recently published the latest report that is written about the summary of internet user in China.
According to this report, the number of internet users in China were 617.58 million people as of the end of 2013.
Compared to the previous year, the number of internet users increased about 50 million people, and the diffusion rate of internet was 45.8% in the end of 2013.
The number of internet users already exceeded 600 million, but the diffusion rate of it was less than 50%, so it may be still said that China is the huge market.
The next graph is the number of mobile internet users in China.
According to this graph, the number of mobile internet users already exceeded 500 million people as of the end of 2013.
That number increased 80 million compared with the previous year, and the rate of mobile internet user reached 81.0%. Of course that 81.0% is the result of multiple responses, so it doesn't mean that the rate of PC internet users are 19.0%.
But it's certain that the mobile internet users are rapidly increasing, and the next graph also proved its fact.
According to this graph, 73.3% of the new internet users access to the internet by mobile devices. And the rate of desktop PC was 28.7%, and the rate of laptop PC was 16.9%. So it means about 40 to 50% of the new internet users use only the mobile devices to access to the internet.
I think that this result was brought by the effort of enriching the 3G or WiFi environment, but this report also pointed the similar reason. It is said that 2014 is the first year of 4G, and all of the mobile career in China will formally start to provide the 4G services. So I think that this tendency still continue in this year, and this tendency may accelerate more than now.
And the next graph is also interesting. This graph is the result that asked to the non-internet user why they don't use it.
The most common response was that they don't know how to use PC, devices or network(58.1%). The answer of 'without need to access to the internet' was only 10.5%, so it can be said that if the more easy device will be inexpensively appeared in future, the number of internet user will increase rapidly more than now.
And the last graph is the usage rate of internet by each province in China.
The largest usage rate of internet was Beijing, and its number was 75.2%. And the next was Shanghai, and the 3rd position was Guangdong, so it can be said that the usage rate in urban area was still high.
But there is still a lot of the province that the internet usage rate was less than 50%, and in addition that number is more than 30 million people. (For example, that is Hebei, Shandong, Henan and so forth.) So I think that there is the high value of consideration that will target to provide the related product or service to such area. Because China is wide and huge.
Well I explained the summary of this report, but this article was already too long :) So I would like to explain about the usage rate of each internet service in China next time.
Source => The report by CNNIC
According to this report, the number of internet users in China were 617.58 million people as of the end of 2013.
Compared to the previous year, the number of internet users increased about 50 million people, and the diffusion rate of internet was 45.8% in the end of 2013.
The number of internet users already exceeded 600 million, but the diffusion rate of it was less than 50%, so it may be still said that China is the huge market.
The next graph is the number of mobile internet users in China.
According to this graph, the number of mobile internet users already exceeded 500 million people as of the end of 2013.
That number increased 80 million compared with the previous year, and the rate of mobile internet user reached 81.0%. Of course that 81.0% is the result of multiple responses, so it doesn't mean that the rate of PC internet users are 19.0%.
But it's certain that the mobile internet users are rapidly increasing, and the next graph also proved its fact.
According to this graph, 73.3% of the new internet users access to the internet by mobile devices. And the rate of desktop PC was 28.7%, and the rate of laptop PC was 16.9%. So it means about 40 to 50% of the new internet users use only the mobile devices to access to the internet.
I think that this result was brought by the effort of enriching the 3G or WiFi environment, but this report also pointed the similar reason. It is said that 2014 is the first year of 4G, and all of the mobile career in China will formally start to provide the 4G services. So I think that this tendency still continue in this year, and this tendency may accelerate more than now.
And the next graph is also interesting. This graph is the result that asked to the non-internet user why they don't use it.
The most common response was that they don't know how to use PC, devices or network(58.1%). The answer of 'without need to access to the internet' was only 10.5%, so it can be said that if the more easy device will be inexpensively appeared in future, the number of internet user will increase rapidly more than now.
And the last graph is the usage rate of internet by each province in China.
The largest usage rate of internet was Beijing, and its number was 75.2%. And the next was Shanghai, and the 3rd position was Guangdong, so it can be said that the usage rate in urban area was still high.
But there is still a lot of the province that the internet usage rate was less than 50%, and in addition that number is more than 30 million people. (For example, that is Hebei, Shandong, Henan and so forth.) So I think that there is the high value of consideration that will target to provide the related product or service to such area. Because China is wide and huge.
Well I explained the summary of this report, but this article was already too long :) So I would like to explain about the usage rate of each internet service in China next time.
Source => The report by CNNIC
Thursday, August 15, 2013
The number of WeChat monthly active users is 236 million people.
Tencent also published the performance reporting in the second quarter today.
You can download from here (PDF) its full version, but I would like to introduce some numbers that related to their social media area.
They announced that WeChat monthly active users is 235.8 million people, and this number increased 176.8% compared to the YoY.
Tencent recently does not officially publish the actual user numbers, but it is said that the number of WeChat registered users are more than 400 million people. This means their monthly active user rate is about 60%.
60% are high or low? According to a news, their rival LINE has about 90% of monthly active users rate. So it may be said that it's a little bit low.
Tencent CEO Ma said in this report that Tencent will continue to focus on the mobile solutions from now on too, and they recognize that WeChat will play a central role not only in the domestic market but also the oversea market.
WeChat has more than 70 million oversea users now, but their rival LINE already has more than 100 million oversea users. So firstly they have to catch LINE, and also have to increase the rate of active users.
By the way, I also would like to introduce the number that is related other social media services.
- The number of IM monthly active users were 818.5 million people, and this number increased 4.5 compared to YoY.
- Peak simultaneous online IM user accounts were 173.2 million people, and this number increased 4.0% compared to YoY.
- The number of Qzone monthly active users were 626.4 million people, and this number increased 4.8% compared to YoY.
I explained before that Tencent dominates more than 65% of mobile instant messenger market in China. But looking this report, I recognized the power of Tencent in Chinese social media market again.
Wednesday, July 31, 2013
The sales number of Smart TV in China was 5,300,600 units in Q1. Smart TV maker may have to fight with the foreign enemies after this.
Smart TV is gradually becoming hot in China from last year, because its price is gradually becoming affordable.
According to the report by Eguan, the sales number of Smart TV in China was 5,300,600 units in Q1. The sales number of whole flat-panel TV was about 12,780,000, so it means the sales percentage of Smart TV was 41.5% in Q1.
And the next graph is the market share of Smart TV by each maker in Q1.
Skyworth 16.9%
TCL 16.2%
Hisense 15.8%
KONKA 15.5%
ChangHong 13.3%
Samsung 6.1%
SHARP 5.6%
Haier 4.2%
Other 6.4%
There is not the specific maker that has enormous power in Chinese Smart TV industry, and 5 companies stand on the top group now. As the second group, there are the foreign companies such as Samsung and SHARP.
But anyway, it can be said that the Smart TV market in China is still the status of rival warlords.
By the way, this report said that the Smart TV market has continued growing, but what's going to happen to this market now? I think that there are two threats for their growth.
1. Chromecast
2. STB
As you know, Google recently released the Chromecast, and its price is 35 USD. At this time, I don't know whether Google will provide it to Chinese market or not, but I think there is some impact even if they will not provide it to China.
And recently, Xiaomi provides their own STB, and Alibaba also have a plan to provide their STB in the near future. Both prices are also about 50 to 65 USD.
These two threats can implement with cheap flat-panel TV, if its TV has the HDMI terminal. It means that this combination can materialize the same function with Smart TV, and furthermore this combination is basically cheaper than Smart TV.
So I think that Smart TV makers have to prepare for the fight with the "foreign enemies".
Source => Eguan
According to the report by Eguan, the sales number of Smart TV in China was 5,300,600 units in Q1. The sales number of whole flat-panel TV was about 12,780,000, so it means the sales percentage of Smart TV was 41.5% in Q1.
And the next graph is the market share of Smart TV by each maker in Q1.
Skyworth 16.9%
TCL 16.2%
Hisense 15.8%
KONKA 15.5%
ChangHong 13.3%
Samsung 6.1%
SHARP 5.6%
Haier 4.2%
Other 6.4%
There is not the specific maker that has enormous power in Chinese Smart TV industry, and 5 companies stand on the top group now. As the second group, there are the foreign companies such as Samsung and SHARP.
But anyway, it can be said that the Smart TV market in China is still the status of rival warlords.
By the way, this report said that the Smart TV market has continued growing, but what's going to happen to this market now? I think that there are two threats for their growth.
1. Chromecast
2. STB
As you know, Google recently released the Chromecast, and its price is 35 USD. At this time, I don't know whether Google will provide it to Chinese market or not, but I think there is some impact even if they will not provide it to China.
And recently, Xiaomi provides their own STB, and Alibaba also have a plan to provide their STB in the near future. Both prices are also about 50 to 65 USD.
These two threats can implement with cheap flat-panel TV, if its TV has the HDMI terminal. It means that this combination can materialize the same function with Smart TV, and furthermore this combination is basically cheaper than Smart TV.
So I think that Smart TV makers have to prepare for the fight with the "foreign enemies".
Source => Eguan
Wednesday, July 17, 2013
CNNIC Report : Social media services in China was not so much high rate growth this time.
Last time, I introduced the summary of Chinese internet users situation as of June 2013, but I would like to introduce the usage situation of each internet service this time.
At first, this graph is the usage situation of all internet users by each service.
There isn't a huge change as a whole, but "Group Buying (21.2%)", "Travel Booking (18.7%)" and "Online News (17.5%)" got the high increase rate.
Social media services (Instant Messenger, Weibo and SNS) was not so much high rate increase, but Instant Messenger will be likely to reach 500 million users soon.
Next graph is the usage situation of mobile internet users by each service.
Instant messenger still keep the top position, and its utilization rate was 85.7%. Online news also got the high rate increase by the mobile internet users, but its largest mobile client "Sohu" got 100 million times downloads as of April.
Mobile payment and mobile shopping also got the high rate increase compared to other services, but Weibo and WeChat also started their own both services, so its growth will be expected to accelerate without a break.
Anyway, as far as reading this report, the power of mobile internet looks like continue for a while in China, and it looks like still 'Blue Ocean'.
Let's keep watching the trend or new movement in this market as before.
Source => CNNIC
At first, this graph is the usage situation of all internet users by each service.
There isn't a huge change as a whole, but "Group Buying (21.2%)", "Travel Booking (18.7%)" and "Online News (17.5%)" got the high increase rate.
Social media services (Instant Messenger, Weibo and SNS) was not so much high rate increase, but Instant Messenger will be likely to reach 500 million users soon.
Next graph is the usage situation of mobile internet users by each service.
Instant messenger still keep the top position, and its utilization rate was 85.7%. Online news also got the high rate increase by the mobile internet users, but its largest mobile client "Sohu" got 100 million times downloads as of April.
Mobile payment and mobile shopping also got the high rate increase compared to other services, but Weibo and WeChat also started their own both services, so its growth will be expected to accelerate without a break.
Anyway, as far as reading this report, the power of mobile internet looks like continue for a while in China, and it looks like still 'Blue Ocean'.
Let's keep watching the trend or new movement in this market as before.
Source => CNNIC
The latest CNNIC report said that internet users in China were 561 million people, and its mobile users were 426 million people as of Jun 2013.
CNNIC provides a report that is written about the summary of internet user in China by every half year, but today they published the latest its report.
This report said that the number of whole internet users in China was 590.56 million people as of Jun 2013, and it increased 26.56 million people compared to the end of 2012.
And the diffusion rate of internet in China was 44.1%, and its rate increased 2.1% compared to the end of 2012.
The next graph is written about the mobile internet users in China.
This report said that the number of mobile internet users in China was 463.76 million people as of Jun 2013, and its number increased 43.79 million people compared to the end of 2012.
The increase of mobile internet users was very remarkable, but the next graph proved it more clearly.
This graph explained the increase rate of new internet users in this term, but 70% of new users use the mobile devices to access internet. On the other hand, the users who use desktop PC were 35.4%, and the users who use laptop PC were 12.7%.
And next is the graph that was divided the urban areas and farming areas, but we can find an interesting result.
There isn't much difference in the utilization rate of mobile devices, but the utilization of desktop and laptop PC was very low in the farming areas. I think this reason may be that the internet environment in the farming areas is not enough yet, but on the other hand, each mobile career provided the 3G connection environment every area in China.
And the next graph is the ratio of internet users by age.
As same as the end of 2012, main users were from 10 to 39 age, but it accounted for 78.8% of whole internet users.
Next graph is the average time of connecting to the internet.
Internet users averagely connected to the internet 21.7 hours per a week, and it increased 1.2 hours compared to the end of 2012.
Well, I explained the summary of this report today, but I will explain the circumstance of each internet service in the next time.
Source => CNNIC
This report said that the number of whole internet users in China was 590.56 million people as of Jun 2013, and it increased 26.56 million people compared to the end of 2012.
And the diffusion rate of internet in China was 44.1%, and its rate increased 2.1% compared to the end of 2012.
The next graph is written about the mobile internet users in China.
This report said that the number of mobile internet users in China was 463.76 million people as of Jun 2013, and its number increased 43.79 million people compared to the end of 2012.
The increase of mobile internet users was very remarkable, but the next graph proved it more clearly.
This graph explained the increase rate of new internet users in this term, but 70% of new users use the mobile devices to access internet. On the other hand, the users who use desktop PC were 35.4%, and the users who use laptop PC were 12.7%.
And next is the graph that was divided the urban areas and farming areas, but we can find an interesting result.
There isn't much difference in the utilization rate of mobile devices, but the utilization of desktop and laptop PC was very low in the farming areas. I think this reason may be that the internet environment in the farming areas is not enough yet, but on the other hand, each mobile career provided the 3G connection environment every area in China.
And the next graph is the ratio of internet users by age.
As same as the end of 2012, main users were from 10 to 39 age, but it accounted for 78.8% of whole internet users.
Next graph is the average time of connecting to the internet.
Internet users averagely connected to the internet 21.7 hours per a week, and it increased 1.2 hours compared to the end of 2012.
Well, I explained the summary of this report today, but I will explain the circumstance of each internet service in the next time.
Source => CNNIC
Friday, July 12, 2013
A report said that half of iOS developers in China already have gotten more than 1,300 USD salary.
The apple engineer forum "CocoaChina" published a factual investigation about iOS developers in China. And this report said that half of iOS developers in China already have gotten more than 1,300 USD (= 8,000 RMB) salary.
The total distribution of their salary is as follows:
Less than 480 USD 10%
481 to 810 USD 17%
811 to 1,300 USD 25%
1,301 to 1,620 USD 17%
1,621 to 2,430 USD 19%
2,431 to 4,050 USD 8%
More than 4,051 USD 4%
I think that 1,300 USD (= 8,000 RMB) is a division point in this report, because both range each have about 50% share.
And the following graph is a breakdown of the above graph, and this graph divided developers into 4 types ( Corporate games developer, Personal games developer, Corporate apps developer and Personal apps developer).
The both types of corporate developers who are Getting less than 480 USD salary are less than the total average. And about the corporate developers, the percentage of who are getting more than 1,300 USD salary are more than the total average (Corporate apps developer - 48% ; Corporate games developer - 59%).
According to the news, the average salary in the urban areas of China is about 631.7 USD in 2012, and this was 11.9% increased compared to 2011.
There is not a time series data in this report, but I think that the salary of iOS developers is increasing more rapidly than the average. In China, Android is a main device as a using device, but a lot of companies have outsourced developing iOS apps or games to China. So the needs of iOS developers are also increasing day by day in China.
We have to pay close attention to the future trends of this.
Source => CocoaChina
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Thursday, May 16, 2013
Tencent published the performance reporting of the first quarter. The active users of WeChat increased to 194.4 million people.
Tencent published the performance reporting of the first quarter this week.
That summary is as follows:
- Gross income 13.55 billion RMB (= 2.18 billion USD)
* It increased 40.4% compared to the last year, and increased 11.5% compared to the last quarter.
- Profit 4.07 billion RMB (= 0.66 billion USD)
* It increased 37.4% compared to the last year, and increased 17.3% compared to the last quarter.
- Instant messenger "QQ" has 825.4 million active users per a month.
* It increased 9.8% compared to the last year, and increased 3.4% compared to the last quarter.
- Peak simultaneous online users of QQ were 173.0 million people.
* It increased 3.3% compared to the last year, and decreased 1.9% compared to the last quarter.
- WeChat has 194.4 million active users.
* It increased 228.4% compared to the last year, and increased 23.1% compared to the last quarter.
- Qzone has 611 million active users.
* It increased 5.9% compared to the last year, and increased 1.4% compared to the last quarter.
The number of Tencent Weibo did not exist in this report.
Tencent still continues to accelerate the overseas deployment of Wechat , but Tencent formally started to provide WeChat to Indian market.
The registered users of WeChat will exceed 400 million people soon, but it seems that the favorable of WeChat continues for the time being.
Source => TechWeb, The performance reporting by Tencent
That summary is as follows:
- Gross income 13.55 billion RMB (= 2.18 billion USD)
* It increased 40.4% compared to the last year, and increased 11.5% compared to the last quarter.
- Profit 4.07 billion RMB (= 0.66 billion USD)
* It increased 37.4% compared to the last year, and increased 17.3% compared to the last quarter.
- Instant messenger "QQ" has 825.4 million active users per a month.
* It increased 9.8% compared to the last year, and increased 3.4% compared to the last quarter.
- Peak simultaneous online users of QQ were 173.0 million people.
* It increased 3.3% compared to the last year, and decreased 1.9% compared to the last quarter.
- WeChat has 194.4 million active users.
* It increased 228.4% compared to the last year, and increased 23.1% compared to the last quarter.
- Qzone has 611 million active users.
* It increased 5.9% compared to the last year, and increased 1.4% compared to the last quarter.
The number of Tencent Weibo did not exist in this report.
Tencent still continues to accelerate the overseas deployment of Wechat , but Tencent formally started to provide WeChat to Indian market.
The registered users of WeChat will exceed 400 million people soon, but it seems that the favorable of WeChat continues for the time being.
Source => TechWeb, The performance reporting by Tencent
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Friday, May 10, 2013
Jiathis published the new report of "Chinese social media information sharing ranking". WeChat was ranked in 3rd position.
Jiathis published the new report of "Chinese social media information sharing ranking" as of April 2013.
Share Click Rate
#1 Qzone 15.59% 30.19%
#2 Sina Weibo 14.09% 24.05%
#3 WeChat 12.82% 0.02%
#4 Renren 7.80% 2.03%
#5 Tencent Weibo 7.11% 13.68%
........
Jiathis added WeChat as the object of ranking from this time, but WeChat was ranked in the 3rd place for the first time.
This represents the recent power of Wechat, but it has something in our mind that their click rate is much lower than Qzone or Sina Weibo.
The user number of WeChat will be shortly over 400 million people, and a lot of companies already use WeChat as a marketing tool. So this result maybe makes the marketing people nervous, but it's important that we will also continue to watch the trend of this after next month.
Source => Jiathis
Share Click Rate
#1 Qzone 15.59% 30.19%
#2 Sina Weibo 14.09% 24.05%
#3 WeChat 12.82% 0.02%
#4 Renren 7.80% 2.03%
#5 Tencent Weibo 7.11% 13.68%
........
Jiathis added WeChat as the object of ranking from this time, but WeChat was ranked in the 3rd place for the first time.
This represents the recent power of Wechat, but it has something in our mind that their click rate is much lower than Qzone or Sina Weibo.
The user number of WeChat will be shortly over 400 million people, and a lot of companies already use WeChat as a marketing tool. So this result maybe makes the marketing people nervous, but it's important that we will also continue to watch the trend of this after next month.
Source => Jiathis
Thursday, May 2, 2013
The biggest Chinese SNS "Renren" have 280 million registered users. And they started to provide own chat tool "Tongxueshuo".
Renren is the one of biggest SNS provider in China, and they got the high popularity in the recent research as I introduced before. And according to a report, Renren have 280 million registered users as of the end of March.
User distribution map of area in China
East China : 31%
(Shanghai, Jiangsi, Zhejiang...)
South China : 17%
(Fujian, Guangdong, Guangxi...)
North China : 15%
(Beijing, Hebei, Tianjin...)
Middle China : 12%
(Henan, Hubei, Hunan...)
Southwest China : 9%
(Sichuan, Chongqing, Guizhou...)
Northwest China : 7%
(Shaanxi, Qinghai, Gansu...)
And they have 110 million PC active users and 26 million mobile active users.
The ratio of male to female - 56% : 44%
User distribution by age:
90's or later 45%
80's 35%
70's or earlier 20%
Next is the utilization rate by each mobile devices.
Android have 55.6% share, and they won the first place. But it seems that this share does not include access by feature phone, and it's not counted access to WAP page.
The next picture is the list of corporate accounts in Renren.
According to this report, there are 150,000 corporate accounts in Renren, and the user checks the 3 corporate pages daily on average.
The next picture is the summary of posting in a day.
The summary of daily post:
[Tweet]
From PC - 15.8 million times
From Mobile - 13.2 million times
[Picture]
From PC - 12.3 million times
From Mobile - 5.2 million times
[Diary]
From PC - 0.78 million times
From Mobile - 0.47 million times
The last picture is the data of tweet with location information.
According to this report, there are 1.7 million posts that include the location information daily in Renren, and its cumulative number is over 700 million posts.
Well, they recently started to provide the their own chat tools "Tongxueshuo".
It seems that this chat tool focuses to have the communication in the same university, and this user has to register their college before they start to use this.
* And they didn't support that users register the foreign college yet.
I would like to keep the attentions about the trend of Chinese SNS as same as WeChat or Weibo as ever.
Source => Sina Weibo, CNII
Saturday, April 27, 2013
[Graph] The summary of the 3G market in China. 3G user in China was 280 million people in the first quarter.
All of 3 big career in China published their achievement of the first quarter, so I would like to introduce the current status of 3G users in China.
According to their report, the total number of mobile users in China was 1.145 billion people in the first quarter, and the number of 3G users in China was 0.28 billion people in the first quarter.
The following picture is the market share of total user number.
China Mobile has totally 726.31 users, so they dominate 63.34% of the Chinese mobile market. But compared to the last July, their market share decreased 1.87%.
That's one of the reason is related to the increase of the 3G user ratio. The 3G user ratio in the last July was 16.8%, but its ratio was up to 24.5% in the first quarter. The market share of 3G user is more competitive than the market share of total user number as follows.
In China, China Mobile already started LTE test on some places. Will it be happen something change in the era of LTE? We have to keep watching the trend as ever.
Source => CNII, TechWeb-1, TechWeb-2
According to their report, the total number of mobile users in China was 1.145 billion people in the first quarter, and the number of 3G users in China was 0.28 billion people in the first quarter.
The following picture is the market share of total user number.
China Mobile has totally 726.31 users, so they dominate 63.34% of the Chinese mobile market. But compared to the last July, their market share decreased 1.87%.
That's one of the reason is related to the increase of the 3G user ratio. The 3G user ratio in the last July was 16.8%, but its ratio was up to 24.5% in the first quarter. The market share of 3G user is more competitive than the market share of total user number as follows.
In China, China Mobile already started LTE test on some places. Will it be happen something change in the era of LTE? We have to keep watching the trend as ever.
Source => CNII, TechWeb-1, TechWeb-2
Monday, April 8, 2013
Chinese mobile EC users will be estimated to increase to 353 million people in the end of 2015.
iiMedia recently published the summary report of mobile EC market in China.
According to this report, they estimated that the number of mobile EC user will increase to 352 million people in the end of 2015 in China.
In the end of 2012, the number of mobile EC user was 149 million people. And this was increasing 62.0% compared to 2011. And they estimate that the number of mobile EC users will become over 300 million people in the end of 2014 in China.
Next is a graph of the market scale from 2009 to 2015.
In 2009, this market scale was 790 million RMB(= 126.08 million USD). But this market was rapidly growing in a few years, this market scale became 47.86 billion RMB(= 7.64 billion USD) in 2012.
And they also estimate this market scale will be growing to 253.65 billion RMB(= 40.48 billion USD) in 2015.
Next is the market share of service provider in mobile EC.
The king of EC market in China, Taobao, have 62.7% market share in 2012. And next position is 360buy.com (now they already changed the name to "JD.com"), and they have 16.7% market share. And third position is the QQbuy that is provided by Tencent, and they have 4.5% market share.
Next is the market share by each mobile OS.
According to the report by CNNIC, the selling share of Android smartphone in China was 86.2% in 2012. Android smartphone is the most popular device in China, and it also have 62.5% share in this market.
The utilization rate start to increase after 19 o'clock, and it peak time is from 23 to 24 o'clock.
Mobile EC is the hottest market in Chinese mobile internet area, and Sina Weibo and other new faces also joined to this market. We also have to keep watching the movement in this market as before.
Source => Moobuu
According to this report, they estimated that the number of mobile EC user will increase to 352 million people in the end of 2015 in China.
In the end of 2012, the number of mobile EC user was 149 million people. And this was increasing 62.0% compared to 2011. And they estimate that the number of mobile EC users will become over 300 million people in the end of 2014 in China.
Next is a graph of the market scale from 2009 to 2015.
In 2009, this market scale was 790 million RMB(= 126.08 million USD). But this market was rapidly growing in a few years, this market scale became 47.86 billion RMB(= 7.64 billion USD) in 2012.
And they also estimate this market scale will be growing to 253.65 billion RMB(= 40.48 billion USD) in 2015.
Next is the market share of service provider in mobile EC.
The king of EC market in China, Taobao, have 62.7% market share in 2012. And next position is 360buy.com (now they already changed the name to "JD.com"), and they have 16.7% market share. And third position is the QQbuy that is provided by Tencent, and they have 4.5% market share.
Next is the market share by each mobile OS.
According to the report by CNNIC, the selling share of Android smartphone in China was 86.2% in 2012. Android smartphone is the most popular device in China, and it also have 62.5% share in this market.
And next position is iOS(iPhone/iPad), and they it have 37.7% market share.
Last is the usage graph by time zone.
The utilization rate start to increase after 19 o'clock, and it peak time is from 23 to 24 o'clock.
Mobile EC is the hottest market in Chinese mobile internet area, and Sina Weibo and other new faces also joined to this market. We also have to keep watching the movement in this market as before.
Source => Moobuu
Friday, March 1, 2013
In China, Android apps were downloaded over 6 billion times in 2012.
91 helper and HIAPK are each the one of biggest Android apps market in China,and both market are operated by NetDragon Websoft Inc.
And according to the recent report by this company, over 6 billion Android apps were downloaded from 2 app market above in 2012. And these market have about 610,000 titles of Android apps on their site as of the end of 2012, and 40,000 apps are averagely uploaded per one month.
And they provided some detailed data about this as follows.
1. The history of Android apps download number(2012 Jul - 2012 Dec).
Jul 490 million times
Aug 570 million times
Sep 700 million times
Oct 730 million times
Nov 760 million times
Dec 790 million times
Blue : Non-game apps
Orange : Game apps
2. The history of Android apps upload number(2012 Jul - 2012 Dec).
Jul 37,000 titles
Aug 40,000 titles
Sep 40,000 titles
Oct 41,000 titles
Nov 46,000 titles
Dec 46,000 titles
Blue : Non-game apps
Orange : Game apps
You can download the complete report from here.
*This report was written in Chinese.
** For downloading this report, login to Sina Weibo is required.
According to the report by Kantar, the market share of Android was 71.5% in China as of January. And its market share continue rapidly increasing.
But this report also said the penetration rate of smartphone is still about 22%, so I think that there is still a lot of chance in this market.
Source => DoNews
And according to the recent report by this company, over 6 billion Android apps were downloaded from 2 app market above in 2012. And these market have about 610,000 titles of Android apps on their site as of the end of 2012, and 40,000 apps are averagely uploaded per one month.
And they provided some detailed data about this as follows.
1. The history of Android apps download number(2012 Jul - 2012 Dec).
Jul 490 million times
Aug 570 million times
Sep 700 million times
Oct 730 million times
Nov 760 million times
Dec 790 million times
Blue : Non-game apps
Orange : Game apps
2. The history of Android apps upload number(2012 Jul - 2012 Dec).
Jul 37,000 titles
Aug 40,000 titles
Sep 40,000 titles
Oct 41,000 titles
Nov 46,000 titles
Dec 46,000 titles
Blue : Non-game apps
Orange : Game apps
You can download the complete report from here.
*This report was written in Chinese.
** For downloading this report, login to Sina Weibo is required.
According to the report by Kantar, the market share of Android was 71.5% in China as of January. And its market share continue rapidly increasing.
But this report also said the penetration rate of smartphone is still about 22%, so I think that there is still a lot of chance in this market.
Source => DoNews
Monday, February 25, 2013
Total revenue in 2012 of Sina Weibo was 66 million USD. Its 77% was from advertisement revenue.
Recently Sina published the performance reporting in the fourth quarter, and they also published some report that is related with Sina Weibo.
Sina announced that the total revenue of Sina Weibo in 2012 was 66 million USD, and its 77% was from advertisement revenue. And according to them, mobile advertisement was rapidly growing, its revenue share already exceeded 30% of total advertisement revenue.
Sina Weibo started to publish advertisement space to the public from last second quarter, and they also started to provide "Advertising Center" to the corporate users. So they will also continue to accelerate their advertisement solution as ever.
The other 23% of revenue was from services on their platform, such as games or "Weibo Club" and so forth. According to them, the revenue of these service was also rapidly growing. So I would like to keep attention that these services how contribute to their revenue-up as ever.
They also published that the number of registration users were more than 500 million people, and its active users per was 46.2 million people per a day. Of course this number increased compared to the previous year, but the speed of increasing became more and more slow.
So the overseas deployment for increasing their user number and keeping the number of active user will become the key factor for them in future.
Source => TechWeb, China News net
Sina announced that the total revenue of Sina Weibo in 2012 was 66 million USD, and its 77% was from advertisement revenue. And according to them, mobile advertisement was rapidly growing, its revenue share already exceeded 30% of total advertisement revenue.
Sina Weibo started to publish advertisement space to the public from last second quarter, and they also started to provide "Advertising Center" to the corporate users. So they will also continue to accelerate their advertisement solution as ever.
The other 23% of revenue was from services on their platform, such as games or "Weibo Club" and so forth. According to them, the revenue of these service was also rapidly growing. So I would like to keep attention that these services how contribute to their revenue-up as ever.
They also published that the number of registration users were more than 500 million people, and its active users per was 46.2 million people per a day. Of course this number increased compared to the previous year, but the speed of increasing became more and more slow.
So the overseas deployment for increasing their user number and keeping the number of active user will become the key factor for them in future.
Source => TechWeb, China News net
Wednesday, January 30, 2013
Sina Weibo published the analysis report of corporate official account tweet. This report pointed out that Wednesday and Thursday is the good day for tweet.
As I repeatedly introduced before, now a lot of companies make a official account on Sina Weibo for marketing purpose. And Sina Weibo or other company provided many useful analysis report before, the report that I will introduce today also do not pale so much in comparison to them.
The report that Sina Weibo published is written about the analysis report of corporate official account tweet. And the report is divided into three main part as follows.
1. The analysis by a day of week
The orange colored line graph is the ratio of corporate official account tweet by the day of a week, and the blue colored graph is the ratio of re-tweet by users to them, and green colored graph is the ratio of comment by users to them.
This report defined as follows:
- In case of the numerical value of blue or green line is more than orange graph is the day that is suited to tweet.
- On the other hand, in case of the numerical value of orange graph is more than blue or green graph is the day that is not suited to tweet.
According to this report, Wednesday and Thursday are the suitable day for tweet, and Monday and Tuesday are not the suitable day for tweet, and Friday to Sunday is the even day.
Generally speaking, Monday and Friday is not the suitable day for promotion, but its tendency may also apply to tweet on Weibo.
2. The analysis by timezone of a day. (Weekday)
The define of this graph is also same as above.
According to this data, from 8:00 to 17:00 p.m. is not suitable to tweet, and from 18:00 to 23:00 is suitable to tweet. The report by JiaThis also said that 41% of user post the information to social media at from 18:00 to midnight 2:00, so this late time may be exactly suitable to tweet.
3. The analysis by timezone of a day. (Weekend)
This data doesn't show the remarkable point, but this report said that from 13:00 to 14:00 and from 17:00 to 23:00 of the weekend is suitable to tweet.
This data is also no more than a pointer, but I think that it is worth trying. If there were problem to tweet in the night time or weekend, don't worry about it. Because the tweet reservation system for Weibo will be able to assist you.
Source => Eguan
The report that Sina Weibo published is written about the analysis report of corporate official account tweet. And the report is divided into three main part as follows.
1. The analysis by a day of week
The orange colored line graph is the ratio of corporate official account tweet by the day of a week, and the blue colored graph is the ratio of re-tweet by users to them, and green colored graph is the ratio of comment by users to them.
This report defined as follows:
- In case of the numerical value of blue or green line is more than orange graph is the day that is suited to tweet.
- On the other hand, in case of the numerical value of orange graph is more than blue or green graph is the day that is not suited to tweet.
According to this report, Wednesday and Thursday are the suitable day for tweet, and Monday and Tuesday are not the suitable day for tweet, and Friday to Sunday is the even day.
Generally speaking, Monday and Friday is not the suitable day for promotion, but its tendency may also apply to tweet on Weibo.
2. The analysis by timezone of a day. (Weekday)
The define of this graph is also same as above.
According to this data, from 8:00 to 17:00 p.m. is not suitable to tweet, and from 18:00 to 23:00 is suitable to tweet. The report by JiaThis also said that 41% of user post the information to social media at from 18:00 to midnight 2:00, so this late time may be exactly suitable to tweet.
3. The analysis by timezone of a day. (Weekend)
This data doesn't show the remarkable point, but this report said that from 13:00 to 14:00 and from 17:00 to 23:00 of the weekend is suitable to tweet.
This data is also no more than a pointer, but I think that it is worth trying. If there were problem to tweet in the night time or weekend, don't worry about it. Because the tweet reservation system for Weibo will be able to assist you.
Source => Eguan
Wednesday, January 23, 2013
The registered users of Tencent Weibo was 540 million people as of the end of 2012.
Tencent Weibo recently held a event, and they announced there that their registered user was 540 million people as of the end of 2012.
They announced that their registered user was 507 million people by the third quarter. So in short, this means that their registered user increased 33 million people in a quarter.
And they also announced some number that is related their service as follows:
- Average active user per a day : 100,000,000 people
- Average post with picture per a day : 4,000 times
(* Half of it was posted from mobile devices.)
- The number of registered Hashtags : 9,000 issue
- Total post with emotion icon : 680,000,000 times
And Cui Yongyuan who are announcer of CCTV was elected "Tencent Weibo of the year".
Well, Tencent have 540 million users on their Weibo, and furthermore have over 300 million users on their Weixin. Their users must be overlapped for the most part, but it's the fact that this number is huge.
As I reported before, the most of Tencent's revenue was occupied by game services. But they have a huge base on their social platform now, so their profit structure may be dramatically changed in 2013. (for example, O2O advertisement on their social platform).
Source => CHINADAILY, China News, Tencent IT
They announced that their registered user was 507 million people by the third quarter. So in short, this means that their registered user increased 33 million people in a quarter.
And they also announced some number that is related their service as follows:
- Average active user per a day : 100,000,000 people
- Average post with picture per a day : 4,000 times
(* Half of it was posted from mobile devices.)
- The number of registered Hashtags : 9,000 issue
- Total post with emotion icon : 680,000,000 times
And Cui Yongyuan who are announcer of CCTV was elected "Tencent Weibo of the year".
Well, Tencent have 540 million users on their Weibo, and furthermore have over 300 million users on their Weixin. Their users must be overlapped for the most part, but it's the fact that this number is huge.
As I reported before, the most of Tencent's revenue was occupied by game services. But they have a huge base on their social platform now, so their profit structure may be dramatically changed in 2013. (for example, O2O advertisement on their social platform).
Source => CHINADAILY, China News, Tencent IT
Monday, January 21, 2013
The sales scale of group-buying in China was about 3.41 billion USD in 2012. The cumulative total number of its users were 456 million people. [Infographic]
Portal site of group-buying "Tuan800" reported the summary of group-buying industry in China as follows.
Total revenue of its industry was 3.41 billion USD in 2012, and it was increasing 93% compared to 2011.
And the cumulative total number of users were 456 million people, and it was increasing 45% compared to 2011.
And the breakdown of this revenue is as follows:
- Food and Drink 1.525 billion USD (44.72%)
- Leisure 0.771 billion USD (22.61%)
- Life 0.413 billion USD (12.11%)
- Brand items 0.344 billion USD (10.09%)
- Travel 0.293 billion USD (8.59%)
- Other 0.064 billion USD (1.88%)
Next is the sales ratio by each cities.
- 1st level cities 22.85%
- 2nd level cities 22.50%
- Other 46.47%
The revenue ratio of the 3rd level cities and under was 19.89% in 2011, so its number in 2012 was increasing over twice compared to 2011.
Total revenue of its industry was 3.41 billion USD in 2012, and it was increasing 93% compared to 2011.
And the cumulative total number of users were 456 million people, and it was increasing 45% compared to 2011.
And the breakdown of this revenue is as follows:
- Food and Drink 1.525 billion USD (44.72%)
- Leisure 0.771 billion USD (22.61%)
- Life 0.413 billion USD (12.11%)
- Brand items 0.344 billion USD (10.09%)
- Travel 0.293 billion USD (8.59%)
- Other 0.064 billion USD (1.88%)
Next is the sales ratio by each cities.
- 1st level cities 22.85%
- 2nd level cities 22.50%
- Other 46.47%
The revenue ratio of the 3rd level cities and under was 19.89% in 2011, so its number in 2012 was increasing over twice compared to 2011.
Meituan and Dianping is the two top of this industry in China, and their sales revenue was more than 500 million USD in 2012.
Lashou, Nuomi and 55tuan are the second group of this industry, and their sales revenue was each from 320 to 500 million USD in 2012.
GaoPeng(高朋) is the subsidiary of Groupon in China. They belong to the third group of this industry in China, but it have to say that they still have their back against the wall in China.
Group-buying industry in China will be still growing in 2013 too. But on the other hand, the curtailment of supplier already started from last year.
I would like to introduce the structure and the detail of this industry in near future.
Source => Eguan
Source => Eguan
Tuesday, January 15, 2013
The report by CNNIC said that the number of internet users in China reached 564 million people as of the end of 2012.
Yesterday, CNNIC released "The 31th Statistical Report on Internet Development in China", and this report said that the number of internet users in China reached 564 million people as of the end of 2012.
Its number was increasing about 50,900,000 people compared to the end of 2011.
The diffusion rate of internet was 42.1%, and this number was increasing 3.8% compared to the end of 2011.
Next, mobile internet users in China reached 420 million people as of the end of 2012.
Its number was increasing about 64,000,000 people compared to the end of 2011. And this increase number was larger than the whole internet users.
And the sex ratio of internet user was 56%(men) and 44%(women), and the ratio by age was occupied over than 70% by the age of from 10 to 39.
And the device ratio of connecting to the internet was as follows.
2011 2012 Rate of Change
Desktop PC 73.4% 70.6% -2.8%
Mobile PC 46.8% 45.9% -0.9%
Mobile Devices 69.3% 74.5% +5.2%
And the average time of connecting to the internet was 20.5 hours in a week, and this number was increasing 1.8 hours compared to the end of 2011.
Today, I introduced the summary of this report. And I will introduce the detail of this report such as the number by each internet services and so forth tomorrow. Don't miss it :)
Source => CNNIC, SohuIT
Its number was increasing about 50,900,000 people compared to the end of 2011.
The diffusion rate of internet was 42.1%, and this number was increasing 3.8% compared to the end of 2011.
Next, mobile internet users in China reached 420 million people as of the end of 2012.
Its number was increasing about 64,000,000 people compared to the end of 2011. And this increase number was larger than the whole internet users.
And the sex ratio of internet user was 56%(men) and 44%(women), and the ratio by age was occupied over than 70% by the age of from 10 to 39.
And the device ratio of connecting to the internet was as follows.
2011 2012 Rate of Change
Desktop PC 73.4% 70.6% -2.8%
Mobile PC 46.8% 45.9% -0.9%
Mobile Devices 69.3% 74.5% +5.2%
And the average time of connecting to the internet was 20.5 hours in a week, and this number was increasing 1.8 hours compared to the end of 2011.
Today, I introduced the summary of this report. And I will introduce the detail of this report such as the number by each internet services and so forth tomorrow. Don't miss it :)
Source => CNNIC, SohuIT
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