The alternation of generations is certainly ongoing. The latest report by CNNIC said Weibo decreased the number of its user and the usage rate for the first time.

Last time, I reported the summary of report by CNNIC, and I explained that the latest number of internet users and mobile internet users in China. And today, I would like to introduce the situation by each internet service in China.

The first picture is written about the number of users and the usage rate by each internet services in China.

Instant messenger still kept the pole position, and its user number was 532.15 million people, and its growth rate is 13.8% increasing compared with the previous year. And the travel booking service and the group buying service scored more than 60% growth rate, so it can be said that their service achieved rapid growth compared with the previous year.

But the most symbolic result is the decline of Weibo. Weibo decreased the number of its user and the usage rate for the first time. As I explained before, the growth of Weibo was slowing down from the last half of 2011. And its active users were also slowly decreasing. But this time, its fact was verified by this report again.

From the last year, WeChat and similar service was rapidly increasing users, and Weibo had been absolutely affected. Sina Weibo started the collaboration with Alibaba group last year, and they had groped the monetization of their platform.

Sina Weibo started the collaboration with Alibaba group last year, and they had groped the monetization of their platform.

But I think its monetization also had a one of the negative impact for their users. Because their collaboration brought a lot of advertize posting on their platform, so it seem that the quite a lot users decided to stop using their platform.

To keep balance of the monetization and the user satisfaction will be most important thing for Sina Weibo, I think.


And the next graph is the situation by each mobile internet services.

The service that achieved more than 10% growth are as follows: Mobile Online Video, Mobile Online Game, Mobile Online Payment， Mobile Online Banking， Mobile Group Buying

'Weibo' also decreased the usage rate in mobile internet area, and it decreased 8.9% compared with the previous year. And 'Mobile SNS' also decreased the usage rate, and it decreased 11.1% compared with previous year.


I wonder whether WeChat or similar IM services can keep their power or not, otherwise other new service may be appeared.

I guess that Chinese social media industry will be occured the diastrophism in 2014...


Source => The report by CNNIC

In China, the number of internet users were 618 million people as of the end of 2013. And the mobile internet users broke the 500 million people.

CNNIC(China Internet Network Information Center) recently published the latest report that is written about the summary of internet user in China.

According to this report, the number of internet users in China were 617.58 million people as of the end of 2013.

Compared to the previous year, the number of internet users increased about 50 million people, and the diffusion rate of internet was 45.8% in the end of 2013.

The number of internet users already exceeded 600 million, but the diffusion rate of it was less than 50%, so it may be still said that China is the huge market.


The next graph is the number of mobile internet users in China.

According to this graph, the number of mobile internet users already exceeded 500 million people as of the end of 2013.

That number increased 80 million compared with the previous year, and the rate of mobile internet user reached 81.0%. Of course that 81.0% is the result of multiple responses, so it doesn't mean that the rate of PC internet users are 19.0%.

But it's certain that the mobile internet users are rapidly increasing, and the next graph also proved its fact.

According to this graph, 73.3% of the new internet users access to the internet by mobile devices. And the rate of desktop PC was 28.7%, and the rate of laptop PC was 16.9%. So it means about 40 to 50% of the new internet users use only the mobile devices to access to the internet.

I think that this result was brought by the effort of enriching the 3G or WiFi environment, but this report also pointed the similar reason. It is said that 2014 is the first year of 4G, and all of the mobile career in China will formally start to provide the 4G services. So I think that this tendency still continue in this year, and this tendency may accelerate more than now.


And the next graph is also interesting. This graph is the result that asked to the non-internet user why they don't use it.

The most common response was that they don't know how to use PC, devices or network(58.1%). The answer of 'without need to access to the internet' was only 10.5%, so it can be said that if the more easy device will be inexpensively appeared in future, the number of internet user will increase rapidly more than now.


And the last graph is the usage rate of internet by each province in China.

The largest usage rate of internet was Beijing, and its number was 75.2%. And the next was Shanghai, and the 3rd position was Guangdong, so it can be said that the usage rate in urban area was still high.

But there is still a lot of the province that the internet usage rate was less than 50%, and in addition that number is more than 30 million people. (For example, that is Hebei, Shandong, Henan and so forth.) So I think that there is the high value of consideration that will target to provide the related product or service to such area. Because China is wide and huge.


Well I explained the summary of this report, but this article was already too long :) So I would like to explain about the usage rate of each internet service in China next time.


Source => The report by CNNIC

The latest CNNIC report said that internet users in China were 561 million people, and its mobile users were 426 million people as of Jun 2013.

CNNIC provides a report that is written about the summary of internet user in China by every half year, but today they published the latest its report.

This report said that the number of whole internet users in China was 590.56 million people as of Jun 2013, and it increased 26.56 million people compared to the end of 2012.

And the diffusion rate of internet in China was 44.1%, and its rate increased 2.1% compared to the end of 2012.


The next graph is written about the mobile internet users in China.

This report said that the number of mobile internet users in China was 463.76 million people as of Jun 2013, and its number increased 43.79 million people compared to the end of 2012.

The increase of mobile internet users was very remarkable, but the next graph proved it more clearly.

This graph explained the increase rate of new internet users in this term, but 70% of new users use the mobile devices to access internet. On the other hand, the users who use desktop PC were 35.4%, and the users who use laptop PC were 12.7%.


And next is the graph that was divided the urban areas and farming areas, but we can find an interesting result.

There isn't much difference in the utilization rate of mobile devices, but the utilization of desktop and laptop PC was very low in the farming areas. I think this reason may be that the internet environment in the farming areas is not enough yet, but on the other hand, each mobile career provided the 3G connection environment every area in China.


And the next graph is the ratio of internet users by age.

As same as the end of 2012, main users were from 10 to 39 age, but it accounted for 78.8% of whole internet users.


Next graph is the average time of connecting to the internet.

Internet users averagely connected to the internet 21.7 hours per a week, and it increased 1.2 hours compared to the end of 2012.


Well, I explained the summary of this report today, but I will explain the circumstance of each internet service in the next time.


Source => CNNIC

The report by CNNIC said that the number of internet users in China reached 564 million people as of the end of 2012.

Yesterday, CNNIC released "The 31th Statistical Report on Internet Development in China", and this report said that the number of internet users in China reached 564 million people as of the end of 2012.

Its number was increasing about 50,900,000 people compared to the end of 2011.
The diffusion rate of internet was 42.1%, and this number was increasing 3.8% compared to the end of 2011.


Next, mobile internet users in China reached 420 million people as of the end of 2012.

Its number was increasing about 64,000,000 people compared to the end of 2011. And this increase number was larger than the whole internet users.


And the sex ratio of internet user was 56%(men) and 44%(women), and the ratio by age was occupied over than 70% by the age of from 10 to 39.

And the device ratio of connecting to the internet was as follows.

　　　　　　　　 　2011                  2012               Rate of Change
Desktop PC             73.4%                 70.6%                     -2.8%
Mobile PC                 46.8%                45.9%                     -0.9%
Mobile Devices        69.3%                74.5%                     +5.2%

And the average time of connecting to the internet was 20.5 hours in a week, and this number was increasing 1.8 hours compared to the end of 2011.


Today, I introduced the summary of this report. And I will introduce the detail of this report such as the number by each internet services and so forth tomorrow. Don't miss it :)


Source => CNNIC, SohuIT

The whole user growth rate of Weibo is slow down, but mobile Weibo user continue increasing.

Yesterday, I introduced the summary of a report by CNNIC. Today, I would like to introduce the data of related social media market in China.

The figure below is a data that is written about user number, utilization rate and growth rate of each internet services in China.

According to this report, Instant Messenger is the most popular internet service in China, and it has about 445,149,000 users as of June 2012.

And Weibo have 273,645,000 users at the same period, but its growth rate is 9.5% compared to the end of 2011. Its growth rate of 2010-2011 was 292%, so it can be said that its growth speed is becoming slow down.

I'm not sure that its slow down is caused that users are boring Weibo or there are other reasons at this time. So we have to keep attention its trend.

And SNS have 250,510,000 users at the same period, but its growth rate is 2.6% compared to the end of 2011. About SNS, its growth rate of 2010-2011 was 3.9%, so it can be said that its growth is remained flat.

Next is the data that is written about mobile services.

Instant messenger is the most popular service in the mobile field too, its utilization rate was 83.0% as of June 2012 in China.

And the utilization rate of mobile Weibo was 43.8%, and the user number of it was 170,010,000 people as of June 2012.

Mobile Weibo user increased 33,110,000 people compared to the end of 2011, so it can be said that users is not boring Weibo, but is shifting to mobile use.

And the utilization rate of mobile SNS was 41.2%, it decreased 1.1% compared to the end of 2011. So it can be said that the growth of SNS is totally remained flat as I said.

Well, about excepting social media area, you can download its original data from here (It's written in Chinese...). So if you have interested in this more detail, please visit there :)

Source =>  CNNIC "The 30th Statistical Report on Internet Development"

CNNIC released a report "The 30th Statistical Report on Internet Development in China".

Today, CNNIC released a report "The 30th Statistical Report on Internet Development" that is written about the situation of the latest Chinese internet market.

According to this report, internet users in China was 537,600,000 people.

The user increased 24,500,000 people compared with the end of 2011, the diffusion rate of internet was 39.9%.



Next, mobile internet users in China was 388,250,000 people.

The user increased 32,670,000 people, the ratio of mobile internet user was 72.2% of a whole.


The growth speed of mobile internet user is really rapid, mobile device became the top of all method connecting to the internet.

Red line : Mobile

Blue line : Desktop PC

Green line : Laptop PC









And according to this report, Chinese internet user was on internet 19.9 hours per a week.

And the component ratio of Internet users by age is as follows.

  age     2012,1H     2011E
> 10       1.2%         1.7%
10-19    25.4%       26.7%
20-29    30.2%       29.8%
30-39    25.5%       25.7%
40-49    12.0%       11.4%
50-59     4.3%         4.1%
50 <       1.4%         0.7%  





Today, I reported the summery of this report. But the next time, I will report the detail and the situation of each Web services.


Source =>  CNNIC "The 30th Statistical Report on Internet Development"