CNNIC released a report "The 30th Statistical Report on Internet Development in China".

Today, CNNIC released a report "The 30th Statistical Report on Internet Development" that is written about the situation of the latest Chinese internet market.

According to this report, internet users in China was 537,600,000 people.

The user increased 24,500,000 people compared with the end of 2011, the diffusion rate of internet was 39.9%.



Next, mobile internet users in China was 388,250,000 people.

The user increased 32,670,000 people, the ratio of mobile internet user was 72.2% of a whole.


The growth speed of mobile internet user is really rapid, mobile device became the top of all method connecting to the internet.

Red line : Mobile

Blue line : Desktop PC

Green line : Laptop PC









And according to this report, Chinese internet user was on internet 19.9 hours per a week.

And the component ratio of Internet users by age is as follows.

  age     2012,1H     2011E
> 10       1.2%         1.7%
10-19    25.4%       26.7%
20-29    30.2%       29.8%
30-39    25.5%       25.7%
40-49    12.0%       11.4%
50-59     4.3%         4.1%
50 <       1.4%         0.7%  





Today, I reported the summery of this report. But the next time, I will report the detail and the situation of each Web services.


Source =>  CNNIC "The 30th Statistical Report on Internet Development"

Baidu Union reported they already have over 600,000 membership. [INFOGRAPHIC]

Baidu Union(*) reported the summery of their membership as follows:

The cumulative revenue sharing of Baidu Union paid to their partner will become over 5 billion RMB(= 0.79 billion USD) in the end of 2012.







Now Baidu Union have over 600,000 membership.








The PV of Baidu is over 5 billion times per a day. It means that a Chinese internet user connect to Baidu 9.8 times per a day.








Baidu Union helped 30 corporate members to go public in the past 10 years.









Now 1,280,000 websites are using tools provided by Baidu Union.







Baidu Union provide the public welfare platform, and they already donated 20 million points to the public.

And at the event held on 1 June, they donated 1.08 million RMB, and gave lunches to 360,000 children.





The history of  revenue sharing is as follows:

2011        1,100,000,000 RMB
2010          759,100,000 RMB
2009          697,670,000 RMB
2008          418,400,000 RMB
2007          204,700,000 RMB
2006           75,180,000 RMB
2005           21,210,000 RMB
2004           10,900,000 RMB
2003           10,640,000 RMB
2002             4,130,000 RMB





* Baidu Union consists of several third-party websites and software applications.[35] Union members incorporate a Baidu search box or toolbar and match its sponsored links with the content on their properties. Their users can conduct search via the Baidu search box or toolbar and can click the sponsored links located on their properties. Baidu has also launched programs through which it displays the online advertising of its customers on Baidu Union websites, and share the fees generated by these advertisements with the owners of these Baidu Union websites.
(Source = Wikipedia)



Original article => The official account on Sina Weibo