The sales scale of group-buying in China was about 3.41 billion USD in 2012. The cumulative total number of its users were 456 million people. [Infographic]

Portal site of group-buying "Tuan800" reported the summary of group-buying industry in China as follows.

Total revenue of its industry was 3.41 billion USD in 2012, and it was increasing 93% compared to 2011.
And the cumulative total number of users were 456 million people, and it was increasing 45% compared to 2011.












And the breakdown of this revenue is as follows:

- Food and Drink   1.525 billion USD (44.72%)
- Leisure                  0.771 billion USD (22.61%)
- Life                        0.413 billion USD (12.11%)
- Brand items         0.344 billion USD (10.09%)
- Travel                    0.293 billion USD (8.59%)              
- Other                     0.064 billion USD (1.88%)




Next is the sales ratio by each cities.

- 1st level cities    22.85%
- 2nd level cities   22.50%
- Other  46.47%

The revenue ratio of the 3rd level cities and under was 19.89% in 2011, so its number in 2012 was increasing over twice compared to 2011.

Meituan and Dianping is the two top of this industry in China, and their sales revenue was more than 500 million USD in 2012.

Lashou, Nuomi and 55tuan are the second group of this industry, and their sales revenue was each from 320 to 500 million USD in 2012.

GaoPeng(高朋) is the subsidiary of Groupon in China. They belong to the third group of this industry in China, but it have to say that they still have their back against the wall in China.

Group-buying industry in China will be still growing in 2013 too. But on the other hand, the curtailment of supplier already started from last year.

I would like to introduce the structure and the detail of this industry in near future.


Source => Eguan

Tencent WeChat V.S. Sina Weibo [INFOGRAPHIC]

CIC published the infographic that is written about "Tencent WeChat V.S. Sina Weibo" as follows:

Last month Tencent CEO Pony MA said that WeChat user exceed 200 million people, but it takes 20 months to exceed 200 million. On the other hand, the term of Sina getting 200 million users took 22 months, so it can be said that they are almost even.



Recently Tencent make WeChat advancing the out of Chinese market, and Sina also already released its English version, and they hope to advance to the out of Chinese market.

At this time, the war in Chinese market looks like in a drawn match. Well how about will be the out of China? We have to keep attentions as before.


Source => CIC

Baidu Union reported they already have over 600,000 membership. [INFOGRAPHIC]

Baidu Union(*) reported the summery of their membership as follows:

The cumulative revenue sharing of Baidu Union paid to their partner will become over 5 billion RMB(= 0.79 billion USD) in the end of 2012.







Now Baidu Union have over 600,000 membership.








The PV of Baidu is over 5 billion times per a day. It means that a Chinese internet user connect to Baidu 9.8 times per a day.








Baidu Union helped 30 corporate members to go public in the past 10 years.









Now 1,280,000 websites are using tools provided by Baidu Union.







Baidu Union provide the public welfare platform, and they already donated 20 million points to the public.

And at the event held on 1 June, they donated 1.08 million RMB, and gave lunches to 360,000 children.





The history of  revenue sharing is as follows:

2011        1,100,000,000 RMB
2010          759,100,000 RMB
2009          697,670,000 RMB
2008          418,400,000 RMB
2007          204,700,000 RMB
2006           75,180,000 RMB
2005           21,210,000 RMB
2004           10,900,000 RMB
2003           10,640,000 RMB
2002             4,130,000 RMB





* Baidu Union consists of several third-party websites and software applications.[35] Union members incorporate a Baidu search box or toolbar and match its sponsored links with the content on their properties. Their users can conduct search via the Baidu search box or toolbar and can click the sponsored links located on their properties. Baidu has also launched programs through which it displays the online advertising of its customers on Baidu Union websites, and share the fees generated by these advertisements with the owners of these Baidu Union websites.
(Source = Wikipedia)



Original article => The official account on Sina Weibo 

The current situation of Chinese Internet industry. [INFOGRAPHIC]

Following is a infographic written about "The current situation of Chinese Internet."

The number of internet users:
#1  China  513 million
#2  U.S.    245 million
#3  India   121 million
#4  Japan  101 million
#5  Brazil   79 million


The feature of internet user in China.

- Male : Female = 55% : 45%
- 10 - 40 years old user is accounting for 80% of all.
- Access internet 2.7 hours per a day.
- .com 47% , .cn 45%, other 8%




E-Commerce:

- Market scale = 6 trillion RMB(0.95 trillion USD)
- Annual growth rate = 45%
- The number of online shopping user = 190 million people
- The number of joint purchasing provider = 6000

C2C provider TOP3   B2C provider TOP3
#1 Taobao  90%           Tmall    49%
#2 PaiPai     9%           360buy 18%
#3 Eachnet   1%           Amazon  2%

B2B provider TOP3
#1  Alibaba   55%
#2  Global sources   11%
#3  HC360   6%

Alipay users = 600 million users
The number of trading = 11 million times



Search market:

-The number of search = 35 million per an hour
- Baiud and Google dominate 95% of it.





Social Media:

- The number of Instant Messenger user = 450 million people
- The number of Weibo user = over 300 million
- 50% of Chinese people have at least one social media account.
- 30% of Chinese people login the social media at least once everyday.

- Yao Chen have over 15 million followers in Sina Weibo.

- LBS provider "Jiepang" have 1.4 million users.

- The number of online video users are over 400 million people.

- Hudong is registered over 6 million items.
* Hudong is a site similar to Wikipedia.









Original article => 199it

CIC published "Social Media Landscape @China 2012".

CIC published a new version of "Social Media Landscape @China".

Its 2012 version added "Pinterest" as a object. And looking this landscape, services of similar with Pinterest already started in China(ex. Huaban, Duitang, etc).


And there is only Chinese version, but a history of this landscape is also available.

It's a useful tool for leaning the history of social media in China, isn't it? :)



Original article => Huaban