The whole user growth rate of Weibo is slow down, but mobile Weibo user continue increasing.

Yesterday, I introduced the summary of a report by CNNIC. Today, I would like to introduce the data of related social media market in China.

The figure below is a data that is written about user number, utilization rate and growth rate of each internet services in China.

According to this report, Instant Messenger is the most popular internet service in China, and it has about 445,149,000 users as of June 2012.

And Weibo have 273,645,000 users at the same period, but its growth rate is 9.5% compared to the end of 2011. Its growth rate of 2010-2011 was 292%, so it can be said that its growth speed is becoming slow down.

I'm not sure that its slow down is caused that users are boring Weibo or there are other reasons at this time. So we have to keep attention its trend.

And SNS have 250,510,000 users at the same period, but its growth rate is 2.6% compared to the end of 2011. About SNS, its growth rate of 2010-2011 was 3.9%, so it can be said that its growth is remained flat.

Next is the data that is written about mobile services.

Instant messenger is the most popular service in the mobile field too, its utilization rate was 83.0% as of June 2012 in China.

And the utilization rate of mobile Weibo was 43.8%, and the user number of it was 170,010,000 people as of June 2012.

Mobile Weibo user increased 33,110,000 people compared to the end of 2011, so it can be said that users is not boring Weibo, but is shifting to mobile use.

And the utilization rate of mobile SNS was 41.2%, it decreased 1.1% compared to the end of 2011. So it can be said that the growth of SNS is totally remained flat as I said.

Well, about excepting social media area, you can download its original data from here (It's written in Chinese...). So if you have interested in this more detail, please visit there :)

Source =>  CNNIC "The 30th Statistical Report on Internet Development"

Netease Weibo user reached 120 million people, and became third major Weibo in China.

Netease published their first quarter financial report, and they said Netease Weibo user reached 120 million people, and became third major Weibo in China.

The number of Netease Weibo user was 97.6 million people at the end of 2011, so it user was increasing 10.3% compared to previous period.

At the same period, Tencent Weibo have 425 million users and Sina Weibo have 324 million users, and Sohu Weibo haven't published the number of their users, so it can be said Netease Weibo became third major Weibo in China.


But at the present, the diffrence of Sohu Weibo and big two company is too large. So we have to keep attention their action as ever.



Original article => Tech Web

2012 is a year that will many companies start using the Enterprise Social Network for their business in China.

As I reported before, Weibo users reached 250 million people and SNS users reached 235 million people in China on the end of 2011.

In China, there is a trend that a service much expand to the consumer market will also expand business market area in China, such as instant messenger 'QQ'.


In the recent business seen, it's needed not only 1:1 or 1:n communications, but also N:N one. So, it can be said that 2012 is a year that will start using Social Network for their business scene in China.


It is a one of evidence for such a trend that big consulting company in China "CIC" added to their most recent report "Enterprise Social".

And actually, some enterprise social network products are started to provide from some vendor in China as follows.

1. Crowdroid for Business (Anhui Opensource Software Inc.)

It's a Weibo style enterprise social system that supports accessing from PC or mobile devices, and it supports 3 languages (English, Chinese and Japanese).


2. Kingdee Weibo

Kingdee is a big company that is providing business management softwares, and they also provide Weibo style enterprise social system that supports PC and mobiles.


Famous enterprise social system provider in the world, such as Yammer or Salesforce Chatter, have not entered to the Chinese market, but they probably come to the Chinese market in near future.

On the other hand, some big Weibo and SNS provider, such as Sina, Tencent and Renren, may also start providing their system to business users for getting revenue.


From the words above, I think that it can be said 2012 is a year that will many companies start using the Enterprise Social Network for their business in China.