WeChat and Weibo both are mainly accessed from mobile devices.

A data research company "DRATIO" published a research report of social media in China.

This report is written about the comparison of Sina Weibo and WeChat user, and there are some interesting trend. So I will explain the summary of this report.


1. Do you use Weibo or WeChat or both?

Weibo only     20.6%

WeChat only  22.4%

Both   57.0%







The over half of users use both services, but there is an interesting trend by the below picture that was categorized by age.

Only using Weibo users has turned out that the older ages have the higher rate, but I think that old users maybe use QQ as a communication tool instead of WeChat.


2. In the recent one month, how often did you use each service?

The highest utilization rate of WeChat is over 4 times in a day, and the highest utilization rate of Weibo is 3 to 4 times in a week.


3. How many hours do you averagely use each service in a day?

Less than 30 minutes is the highest rate of Weibo user's using hours, and 30 to 60 minutes is the highest rate of WeChat user's using hours.

The users who are using WeChat more than 4 hours exist 13.4%, so it seems that the using time of WeChat is relatively longer than using Weibo.


4. Which devices do you usually use for each service?

Mobile access is the most popular method of usage of both services, but this is a natural thing. Because as I explained before, mobile device already became the top of all method connecting to the internet in China. Furthermore, Tencent defines WeChat as a mobile communication tool, and Sina said that their more than 60% users have used mobile devices to access Sina Weibo.


5. Where do you usually use each service?

#1   at home
#2   at office
#3   at transportation facilities
#4   at public place
#5   at outside
#6   at lodgings
#7   at classroom
#8   other




As a result, more than 80% users have used each service at home. And it is a characteristic thing that using each service 'at office' is more than 'at transportation facilities'.


6. Which feature do you usually use on each service?

Though it's a natural thing, 82.5% of WeChat users usually use chat feature on it. And the characteristic thing is that very few users use the social feature of WeChat compared to Weibo. I think this is one of the most important fact when we would like to utilize each service for our business.


For capturing Chinese social media market, it is a very important thing that compares Weibo and WeChat, and understanding deeply each property. So I would like to continue introducing that point of view in future too.


Source => DRATIO

Many WeChat users are following official accounts for their hobby.

Last time, I introduced the report of "The behavior analysis of WeChat users" that was published by Sootoo Research, and I explained the part of the situation of utilization. And today, I would like to introduce the situation of official accounts on WeChat in that report.

1. Which type of official accounts do you follow?

Leisure and Life    36.12%

Corporate   16.74%

News and Media   26.48%

Famous person and star   42.29%

Other   12.78%



From this result, we can find that many WeChat users are following the official accounts for the purpose of their hobby. And this is proved again in the next question.


2. Why are you following the official accounts?

- For leisure and hobby   61.29%
- For getting the wisdom of living   41.49%
- For getting the current information   40.86%
- For study   29.03%
- For getting the current status of the corporate   25.81%
- Recommendation from friends   22.58%
- Other   11.83%



3. What was the opportunity that you started to follow the official accounts?

- Recommendation from friends   42.57%

- The information on Weibo   61.39%

- The information on official site   37.62%

- Other   15.35%



Actually, it's difficult to increase the followers only in WeChat itself. This result also proved that the promotion on the outside of WeChat (such as Weibo or official site) and word‐of‐mouth communication are very important for increasing their followers.


4. What timezone is convenient for your getting the information from official accounts?

We can't find the characteristic difference in this result, but it seems that the timezone of morning and after work are relatively welcomed.


Well, I think that the company who were starting marketing activity on WeChat is still more increasing. How about referring the this report in conjunction with the information of the next version of WeChat?


Source => Sootoo Research

Sootoo Research said that over 60% users use WeChat everyday .

Sootoo Research published the report of "The behavior analysis of WeChat users", and so I would like to explain the part that is written about the situation of utilization at this time.

1. Have you ever used WeChat?

92.97% of respondents said "Yes". It's very high rate, but Sootoo is the company that provides the IT field news, so there may be a little bit bias in this answer. But on the other hand, it's true that WeChat users is rapidly increasing, and their user will reach 400 million people soon.


2. What is the reason that you started to use WeChat?

- That reason is that friends or colleagues have already used WeChat --- 71.34%
- That reason is that was interested in WeChat --- 47.42%
- That reason is that can send the voice or text by WeChat --- 34.05%
- That reason is that can use video call on WeChat --- 29.31%
- That reason is that can use group voice chat on WeChat --- 21.34%
- That reason is that use every time the products provided by Tencent --- 2.59%

In the last report that was written about "whole" social media, the answer of "Friends or colleague have already used it" was also the top reason. So it can be said that the one of the most important thing is the word‐of‐mouth marketing as I thought.


3. How often do you use WeChat?

- Many times in a day  36.23%

- One time in a day   27.17%

- One time in few days  21.24%

- One time in a week  15.36%





As a result, it follows that over 60% users use WeChat every day.


4. How many hours do you use WeChat at one time?

Less than 5 minutes  29%

6 to 15 minutes  34%

16 to 30 minutes  15%

More than 31 minutes  22%








5. Which feature do you usually use on WeChat?

- Voice Chat  93.51%
- Sending pictures  77.28%
- Watching pictures on Moments  61.66%
- Sending pictures to Moments   53.55%
　　　　　　　・
　　　　　　　・
- Checking the information from official accounts  22.52%
　　　　　　　・
　　　　　　　・
- PC version of  WeChat  7.91%



I think that this result proved that WeChat is the communication tools with friends or colleague regarding almost people at this moment.


This report also explained about the use reality of official accounts on WeChat, but I would like to explain about it at the next time.


Source => Sootoo Research

Two-thirds people login to a social media everyday in China, but there are only 3% people who are truly in difficulties that if they can't use any social media.

Chinese portal site "Sootoo" provided a interesting report as follows.

Q1. How often do you login to a social media service?

Several times a day     : 51.95%
        Once a day             : 15.06%
Several times a week  : 20.26%
       Once a week           : 3.90%
Less than once a week: 8.83%





This report said that about two-thirds people in China login to an any social media everyday. According to the latest report by CNNIC, many people use a any social media in China. So it can be said that this report followed up the credibility.


Q2. How long times use a social media in a day?

Less than one hour : 39.74%

1 to 2 hours: 40.00%

2 to 4 hours: 17.92%

More than 4 hours : 2.34%





This report said that almost 80% people use a social media less than 2 hours in a day.


Q3. Which social media services do you usually use?

Qzone  : 80.86%
Sina Weibo :  78.72%
Renren : 71.43%
Tencent Weibo :  60.45%
WeChat :  51.83%
Pengyou : 11.45%
Douban :  10.04%
Facebook :  5.45%
Kaixin :  4.96%
Other :  4.05%



This result is very interesting. I thought that the ranking of WeChat is higher than Tencent Weibo, but the result was different at this time.
And other unexpected thing is that the utilization rate of Renren was higher than my expect. Actually, Renren is the biggest SNS provider in China, but the interests of Chinese people is moving from SNS to Weibo or WeChat in few years. So its result is unexpected, and the big difference of RenRen and Kaixin's utilization rate was also unexpected.


4. Which purpose do you use a social media?

To contact with friends : 74.03%
To watch the video or post : 72.99%
To kill time :  63.12%
For hobby :  59.22%
To watch the hot topic :  54.55%
To post own mind :  45.06%
To expand personal connections :  38.70%
To enjoy games :  22.75%
To enjoy apps : 21.56%
To send a gift :  20.38%
For business :  15.58%
To join a event :  10.90%
Other :  0.95%

The answer of enjoying games or apps was lower than my expect. Sina Weibo have provided many games on their platform for a long time, and WeChat also have a plan to provide games on their platform as same as LINE...


Q5. Which devices do you usually use when you login a social media?

Mobile phone :  81.18%

PC :  69.35%

Tablet :  25.81%

Other :  11.83%





As I reported before, mobile devices is already the most popular method to access the internet in China. As a result, it follows that this fact also apply to in case of social media.


Q6. Why did you start using a social media?

Own thoughts :  23.65%
By the recommendation of friends : 26.35%
Many friend already use it :  45.95%
Can contact easily with friends :  43.92%
To expand personal connections :  8.11%
To get the information :  18.24%

Other :  4%


This result said that the almost half people started a social media by the reason related with friends.


Q7. If you weren't able to use a social media, how will you feel?

It's very inconvenient and unacceptable :  3%
Feeling not good, but acceptable : 51%
Feeling nothing at first, but feeling inconvenient not good later :  23%
Already not using it for a long time, so feeling nothing :  18%
Other :  5%

As mentioned in the introduction, two-thirds people use a social media everyday in China. But there are only 3% people who will be truly in trouble with not to use a social media. It's also an unexpected result.


Well, I'm very interested in this result, and furthermore I also would like to look the result in other countries :)


Source : Sootoo

Tencent Weibo published the analytic report of EC industry's official accounts.

Last month, Tencent Weibo published the analytics report of travel industry's official account, but they published the EC industry's one now.

First picture is the ratio of official accounts by category.

C2C platform or re-seller  56%


Group Purchase  23%


B2C platform or re-seller  23%


other  5%







Next picture is the tweet type of their accounts posting.






#1  With picture(s)   38.5%

#2  With URL  34.2%

#3  Text only  27%

#4  With video  0.25%

#5  With music  0.05%












Next is the data of follower(user) side.
First picture is the ratio of male to female.

Male : 43%


Female : 57%







This time, the ratio of female is higher than the last analytics.



Next graph is the ratio by age.

20-24 years old : 29%

25-40 years old : 42%

*The rate of 20-40 years old use is over 70% of all.










The last graph is the ranking by area that users live in.

#1  Jiangsu

#2  Guangdong

#3  Zhejiang

#4  Shandong

#5  Hebei

#6  Sichuan









Tencent also said that they will continue to publish the data of other industry in future, so I will keep watching their update.


Source => Tencent Weibo

Tencent Weibo published the analytics of travel industry official accounts.

Tencent Weibo published the analytics of travel industry official accounts.

First picture is the ratio of official accounts by category.

#1  Travel agency   55.8%

#2   The sights  15.5%

#3   Tourist bureau  0.9%

Other   27.8%






Next picture is the tweet type of their accounts posting.

#1  With picture(s)   65.33%

#2  With URL  20.38%

#3  Text only  13.54%

#4  With video  0.71%

#5  With music  0.03%





Next is the data of follower(user) side.
First picture is the data of each follower's property(Sex and age).

Male : 55%

Female : 45%




20-24 years old : 27%
25-40 years old : 46%
*The rate of 20-40 years old use is almost three-quarters of all.






Next picture is the active time of them by hour and day.

Red colored line show the user's, and gray colored line show the official account's.

Most of user and official account both are in active on 9:00 to 17:00, but user is still in active after 17:00. So this graph pointed out that the time of 17:00 to 23:00 have a chance of the publicity.



Most of user and official account both are in active in a weekday, but user is still active in a weekend. So this graph pointed out that weekend have a chance of the publicity.








Last picture is a little bit interesting.

The upper illustration is the actual contents that these official accounts posted.

Introduce the sights : 55%
Introduce the plan of travel : 22%
Introduce some services : 14%



The lower illustration is the contents that user would like to know.

How to travel : 46%
Price of travel : 20%
Introduce the sights : 19%


The post by official accounts and user needs occurred some mismatches.




Tencent said that they will continue to publish the data of other industry in future. I'll looking to them too.


Source => Tencent Weibo

How many people are online on QQ now?

QQ is a instant messaging service that are provided by Tencent. According to a news, QQ have over 600 million registered users now.

Recently, Tencent provide a interesting tools that can tell us how many people are online on QQ now.

According to this web site, there are over 161 million users on QQ now (CST 20:53:51, 26th Jun), and the largest number ever is 167 million users.

And we can find that this online user is concentrated at east coastal district and a part of south district. It is same as economically advanced district and areas that have many internet users.

I'm looking forward to when this number will exceed 200 millon :)


Source => QQ official website

Active user of mobile security market in China break through 220 million people.

According to the report by Eguan, active user of mobile security market in China reached 223 million users.

Compared to previous period, its number increased 26.6%.


As I reported before, recently virus that are targeting for mobile, especially smartphone, are much increasing in China.

And Eguan also point out Chinese mobile security market will be continuously expanding in the future too, because of much increasing smartphone users and cloud users.


Original article => Eguan

The analysis of "Social search to find a friend" on Pengyou SNS. [INFOGRAPHIC]

Pengyou SNS that is provided Tencent published the analysis of "Social search to find a friend" as follows:

 Pengyou have about 200 million users as of the end of 2011, and the action of searching other user was run on average 250 million times in a month.


The breakdown of user search is as follows:

- Searched by real-name  72%

- Searched by some criteria  28%






















After found the user who are looking for, they mainly run three actions as follows:

- Look that user's top page(Colored blue)

- Add as for friend
  (Colored orange)

- Send or leave some message to them (Colored green)










And after they find the user looking for;

- 87% user send some message to that user within a week.

- 82% user looked tweets or picture by that user within a week.

- 77% user comment on tweets or picture by that user within a week.

- 58% user send some virtual gift to them within a month.

- 46% user send some apps invitations to them.




Original article => QQ tech