Tencent Weibo published the analytic report of EC industry's official accounts.

Last month, Tencent Weibo published the analytics report of travel industry's official account, but they published the EC industry's one now.

First picture is the ratio of official accounts by category.

C2C platform or re-seller  56%


Group Purchase  23%


B2C platform or re-seller  23%


other  5%







Next picture is the tweet type of their accounts posting.






#1  With picture(s)   38.5%

#2  With URL  34.2%

#3  Text only  27%

#4  With video  0.25%

#5  With music  0.05%












Next is the data of follower(user) side.
First picture is the ratio of male to female.

Male : 43%


Female : 57%







This time, the ratio of female is higher than the last analytics.



Next graph is the ratio by age.

20-24 years old : 29%

25-40 years old : 42%

*The rate of 20-40 years old use is over 70% of all.










The last graph is the ranking by area that users live in.

#1  Jiangsu

#2  Guangdong

#3  Zhejiang

#4  Shandong

#5  Hebei

#6  Sichuan









Tencent also said that they will continue to publish the data of other industry in future, so I will keep watching their update.


Source => Tencent Weibo

Tencent Weibo published the analytics of travel industry official accounts.

Tencent Weibo published the analytics of travel industry official accounts.

First picture is the ratio of official accounts by category.

#1  Travel agency   55.8%

#2   The sights  15.5%

#3   Tourist bureau  0.9%

Other   27.8%






Next picture is the tweet type of their accounts posting.

#1  With picture(s)   65.33%

#2  With URL  20.38%

#3  Text only  13.54%

#4  With video  0.71%

#5  With music  0.03%





Next is the data of follower(user) side.
First picture is the data of each follower's property(Sex and age).

Male : 55%

Female : 45%




20-24 years old : 27%
25-40 years old : 46%
*The rate of 20-40 years old use is almost three-quarters of all.






Next picture is the active time of them by hour and day.

Red colored line show the user's, and gray colored line show the official account's.

Most of user and official account both are in active on 9:00 to 17:00, but user is still in active after 17:00. So this graph pointed out that the time of 17:00 to 23:00 have a chance of the publicity.



Most of user and official account both are in active in a weekday, but user is still active in a weekend. So this graph pointed out that weekend have a chance of the publicity.








Last picture is a little bit interesting.

The upper illustration is the actual contents that these official accounts posted.

Introduce the sights : 55%
Introduce the plan of travel : 22%
Introduce some services : 14%



The lower illustration is the contents that user would like to know.

How to travel : 46%
Price of travel : 20%
Introduce the sights : 19%


The post by official accounts and user needs occurred some mismatches.




Tencent said that they will continue to publish the data of other industry in future. I'll looking to them too.


Source => Tencent Weibo

How many people are online on QQ now?

QQ is a instant messaging service that are provided by Tencent. According to a news, QQ have over 600 million registered users now.

Recently, Tencent provide a interesting tools that can tell us how many people are online on QQ now.

According to this web site, there are over 161 million users on QQ now (CST 20:53:51, 26th Jun), and the largest number ever is 167 million users.

And we can find that this online user is concentrated at east coastal district and a part of south district. It is same as economically advanced district and areas that have many internet users.

I'm looking forward to when this number will exceed 200 millon :)


Source => QQ official website

MIIT said that Chinese mobile user exceeded 1 billion people.

According to the report by MIIT(Ministry of Industry and Information Technology of the People's Republic of China) published yesterday, Chinese mobile user exceeded 1 billion people at the end of April.

From the beginning of this year, the number of mobile user increased 43.8 million people.

On the other hand, the number of landline phone user decreased 1.36 million people, and the total number of it was 283.76 million people at the end of April.


And the total revenue of telecom industry was 339.05 billion as of April, 72.59% of its revenue was from mobile phone industry, and the rest of 27.91% was from landline phone industry.


Chinese mobile industry will be more and more growing and revitalize in future too.



Original article => Sohu IT

The analysis of "Social search to find a friend" on Pengyou SNS. [INFOGRAPHIC]

Pengyou SNS that is provided Tencent published the analysis of "Social search to find a friend" as follows:

 Pengyou have about 200 million users as of the end of 2011, and the action of searching other user was run on average 250 million times in a month.


The breakdown of user search is as follows:

- Searched by real-name  72%

- Searched by some criteria  28%






















After found the user who are looking for, they mainly run three actions as follows:

- Look that user's top page(Colored blue)

- Add as for friend
  (Colored orange)

- Send or leave some message to them (Colored green)










And after they find the user looking for;

- 87% user send some message to that user within a week.

- 82% user looked tweets or picture by that user within a week.

- 77% user comment on tweets or picture by that user within a week.

- 58% user send some virtual gift to them within a month.

- 46% user send some apps invitations to them.




Original article => QQ tech