Chinese portal site "Sootoo" provided a interesting report as follows.
Q1. How often do you login to a social media service?
Several times a day : 51.95%
Once a day : 15.06%
Several times a week : 20.26%
Once a week : 3.90%
Less than once a week: 8.83%
This report said that about two-thirds people in China login to an any social media everyday. According to the latest report by CNNIC, many people use a any social media in China. So it can be said that this report followed up the credibility.
Q2. How long times use a social media in a day?
Less than one hour : 39.74%
1 to 2 hours: 40.00%
2 to 4 hours: 17.92%
More than 4 hours : 2.34%
This report said that almost 80% people use a social media less than 2 hours in a day.
Q3. Which social media services do you usually use?
Qzone : 80.86%
Sina Weibo : 78.72%
Renren : 71.43%
Tencent Weibo : 60.45%
WeChat : 51.83%
Pengyou : 11.45%
Douban : 10.04%
Facebook : 5.45%
Kaixin : 4.96%
Other : 4.05%
This result is very interesting. I thought that the ranking of WeChat is higher than Tencent Weibo, but the result was different at this time.
And other unexpected thing is that the utilization rate of Renren was higher than my expect. Actually, Renren is the biggest SNS provider in China, but the interests of Chinese people is moving from SNS to Weibo or WeChat in few years. So its result is unexpected, and the big difference of RenRen and Kaixin's utilization rate was also unexpected.
4. Which purpose do you use a social media?
To watch the video or post : 72.99%
To kill time : 63.12%
For hobby : 59.22%
To watch the hot topic : 54.55%
To post own mind : 45.06%
To expand personal connections : 38.70%
To enjoy games : 22.75%
To enjoy apps : 21.56%
To send a gift : 20.38%
For business : 15.58%
To join a event : 10.90%
Other : 0.95%
The answer of enjoying games or apps was lower than my expect. Sina Weibo have provided many games on their platform for a long time, and WeChat also have a plan to provide games on their platform as same as LINE...
Q5. Which devices do you usually use when you login a social media?
Mobile phone : 81.18%
PC : 69.35%
Tablet : 25.81%
Other : 11.83%
As I reported before, mobile devices is already the most popular method to access the internet in China. As a result, it follows that this fact also apply to in case of social media.
Q6. Why did you start using a social media?
Own thoughts : 23.65%
By the recommendation of friends : 26.35%
Many friend already use it : 45.95%
Can contact easily with friends : 43.92%
To expand personal connections : 8.11%
To get the information : 18.24%
Other : 4%
This result said that the almost half people started a social media by the reason related with friends.
Q7. If you weren't able to use a social media, how will you feel?
It's very inconvenient and unacceptable : 3%
Feeling not good, but acceptable : 51%
Feeling nothing at first, but feeling inconvenient not good later : 23%
Already not using it for a long time, so feeling nothing : 18%
Other : 5%
As mentioned in the introduction, two-thirds people use a social media everyday in China. But there are only 3% people who will be truly in trouble with not to use a social media. It's also an unexpected result.
Well, I'm very interested in this result, and furthermore I also would like to look the result in other countries :)
Source : Sootoo