Few days ago, I explained the new action of China Telecom challenging to WeChat.
And at this time, China Mobile also started the new action. It is that they started to provide "Public Platform" for the Feixin(It's their SMS service.) corporate accounts.
The name of this platform is as same as Weixin's, and the UI of this platform is also almost same.
The feature of this platform providing is also almost same as Weixin's, but there is a one interesting feature. It is a questionnaire survey feature.
Another difference is the method of applying "Verified Account". As I explained before, you have to get 500+ followers to become a verified account on WeChat, but about Feixin, you have to get 100+ followers. But about feixin, you also have to submit the operating license in China to become a verified account on there.
*It seems that they don't target to the foreign companies at this time.
China Telecom started to provide the similar apps to WeChat, and China Mobile started to provide the similar platform to WeChat. Well, how about China Unicom?
We have to keep watching their next actions.
Source => LeiPhone, Public Platform of Feixin