IDC said that 27.2% of companies have already used the enterprise social networking system in Japan.

According to the recent report by IDC Japan, 48% of Japanese companies would like to use the enterprise social networking system in few years.

This report also said that 27.7% of Japanese company already use the enterprise social networking sytem.

In Japan, TOYOTA already use the enterprise social networking system. And 8,000 employee of this company already join this system, but they would like to increase to 30,000 users in few years.


This report said that the usage of email is almost 85% in Japan, but I think it may be increasing the user who use in different ways depending on several cases.



Source => IDC Japan, Asahi.com

42.4% of iOS user jailbreak their devices in China. But on the newer device, the rate of jailbreak is decreasing.

According to the current report by Umeng, 42.4% of iOS user jailbreak their devices in China. Its breakdown is as follows.

The ratio of jailbreak:

iPhone 3GS  69.2%
iPhone 4       48.6%
iPad              48.3%
iPad(New)   37.0%
iPhone 4S    36.1%
iPad2 3G     32.4%
iPad2 Wifi  31.9%





The jailbreak rate of the newer devices is lesser than older one. This report said that there are two reasons of its result.

1. The difficulty of jailbreak become more difficult than before.
2. The motivation of jailbreak is lower than before.

Actually, Apple is enhancing to measures for jailbreak, there are no method to jailbreak some version of base band. Furthermore Apple already started to provide official app center in China too, and users can download more than 300,000 apps or games from there.

According to the news, China Telecom start to sell iPhone 5 on December 10th, and China Unicom also start to sell it in the end of December.

Let's keep attention how much iPhone 5's jailbreak rate will be.


Source => Umeng

Registration user of Tencent Weibo exceeded 500 million people in the third quarter, and the daily average of active user was nearly 100 million people.

According to the financial statement of Tencent, the total registration user of Tencent Weibo was 507,000,000 people in the third quarter.

And their daily average of active user was 94,000,000 people at the same period.

Their  rival Sina Weibo announced their total registration user was 424,000,000 people, and its daily active user was 42,000,000 people in the third quarter. Hence it follows that Tencent have the lead 80 million people to Sina Weibo in the registration user, and have the lead over double score to them in the daily active user.


Tencent will provide the new function that can display the number of being read by each post soon.

It seems that this function will be similar to the facebook page, but a tencent staff said this function will become the one of index for the marketing.

Let's keep attention to their action as before.



情報元 => TechWeb, ChinaByte

The ratio of 3G network mobile internet user is increasing in China, but its ratio was still less than 20% in the third quarter.

Baidu released "Chinese mobile internet trend report in the third quarter", but this report said that the ratio of 3G network mobile internet user is increasing in China, but its ratio was still 19.8% in the third quarter.

Next graph is a usage by each career.

China Mobile     56.6%

China Telecom  23.4%

China Unicom    20.0%

The market share of China Mobile is gradually decreasing, on the other hand China Telecom and China Unicom is gradually increasing their market share.

And in case of focusing iPhone and Android devices, these gap is more narrow as follows.

China Mobile    41.3%

China Telecom 32.0%

China Unicom   26.7%

And next graph is the market share by each mobile operating system.

Android              33.9%

S60                     13.4%

Feature phone  13.1%

iOS                       10.7%

MTK                       9.1%

S40                        3.2%

Windows              1.6%

Other                    5.1%

As I reported before, Android devices have 90.1% market share in Chinese smartphone market, but it also can be said that Android have 33.9% market share in mobile internet devices.

Next graph is a market share by each mobile device maker.

Nokia         16.8%

Samsung    12.1%

Apple          10.7%

Shanzhai      8.8%

HTC               5.8%

Huawei         4.7%

Lenovo          3.3%

ZTE                3.2%

Motorola      2.9%

Coolpad        2.3%

Sony              2.2%

LG                  2.0%

Nokia and Shanzhai is still decreasing their market share, but on the other hand Samsung, Apple, HTC and Lenovo is increasing their market share.

I reported the summery of this report, but you would like to check this full version, please visit here. (This report is written in Chinese.)

Source => Baidu : Chinese mobile internet trend report in the third quarter

Tencent Weibo published the analytics of travel industry official accounts.

Tencent Weibo published the analytics of travel industry official accounts.

First picture is the ratio of official accounts by category.

#1  Travel agency   55.8%

#2   The sights  15.5%

#3   Tourist bureau  0.9%

Other   27.8%






Next picture is the tweet type of their accounts posting.

#1  With picture(s)   65.33%

#2  With URL  20.38%

#3  Text only  13.54%

#4  With video  0.71%

#5  With music  0.03%





Next is the data of follower(user) side.
First picture is the data of each follower's property(Sex and age).

Male : 55%

Female : 45%




20-24 years old : 27%
25-40 years old : 46%
*The rate of 20-40 years old use is almost three-quarters of all.






Next picture is the active time of them by hour and day.

Red colored line show the user's, and gray colored line show the official account's.

Most of user and official account both are in active on 9:00 to 17:00, but user is still in active after 17:00. So this graph pointed out that the time of 17:00 to 23:00 have a chance of the publicity.



Most of user and official account both are in active in a weekday, but user is still active in a weekend. So this graph pointed out that weekend have a chance of the publicity.








Last picture is a little bit interesting.

The upper illustration is the actual contents that these official accounts posted.

Introduce the sights : 55%
Introduce the plan of travel : 22%
Introduce some services : 14%



The lower illustration is the contents that user would like to know.

How to travel : 46%
Price of travel : 20%
Introduce the sights : 19%


The post by official accounts and user needs occurred some mismatches.




Tencent said that they will continue to publish the data of other industry in future. I'll looking to them too.


Source => Tencent Weibo

Three reason that enterprise social networking will be welcomed in China.

I previously introduced that Chinese enterprise social networking(ESN) market is rapidly growing, and it is estimated that this market growth rate will be 246% in 2012 by CCW Research.

Well, why Chinese ESN market is rapidly growing? In other words, why is ESN welcomed in China?


Generally speaking, I guess that the merits of adopting ESN systems are mainly as follows:

- Everyone is on the same stage, so everyone can easily understand the current situation of company.
- It can provide an open environment for opinions and suggestions 
- Every one can collaborate more effectively and efficiently(Being able to simply ask and get a response) 
- It's easy to collect and accumulate the knowledge of enterprise. 
- It can connect with others even when your or other colleague is working remotely(Mobility). 
- Everyone can discover and recognize hidden talent in the company.
- Minimize email clutter
...

These are general reason, so it can be said that these are also fit for Chinese case. Then are there existing the other specific reason for Chinese company?

This answer is YES. I think there are specific 3 reason as follows:

1. Social media is already penetrated to consumer market in China.
Sina Weibo and Tencent Weibo already each have more than 400 million users in China. And according to the recent report by CNNIC, 82.8% of Internet users in China use Instant Messanger(IM) tools, its total account already exist over 1.2 billion. Further more, SNS also have over 250 million users in the second quarter.

Tencent QQ(IM) is the biggest social media searcvice in China, and they already have 800 million accounts. On the other hand, QQ is much use in business seen in China. That proved many user would like to use the tool that is the experienced tools in business... But IM have a weak point in the communication of N-to-N, so Weibo or SNS will be more suitable in future.


2. In China, email usage is less than the average.
According to the recent report by CNNIC, the usage of Email is lower than 50%(the usage of mobile email is 25.9%).

And I have worked in China almost five years, I also feel the usage of email in China is lower than in Japan. The conceivable things is that social media tools, such as IM, SNS and Weibo, was alreadey penetrated, futhermore email is not suitable to Chinese disposition and tastes.


3. Mobile device already became the top of all method connecting to the internet in China.
According to the recent report by CNNIC, mobile internet user in China was 388,250,000 people in the second quarter, and its growth rate is also the biggest.

Colored Red Line = Mobile

Colored Blue Line = Desktop PC

Colored Green Line = Laptop PC





One of this reason is that internet environment of PC is not so good, especially inland area of China. In the most of inland in China, mobile 3G network is faster than the internet environment of PC. And China big 3 career will start to provide LTE network in few years. So these difference of the speed may continue to widen more than now.

As I said above, ESN is good compatible with mobile devices, so it can be the one of reason that ESN tool is suitable in China.


I explained before that many companies started to provide enterprise social networking tool in China, but the growth of its market will be accelerating more than now.

Alibaba rumored that they would like to get 15-20% stock of Sina Weibo.

According to the some news source,  the biggest EC company in China Alibaba rumored to make an investment in Sina Weibo.


Now the enterprise value of Sina Weibo is estimated 2-3 billion USD, but Alibaba rumored that they wish get 15-20% stock of Sina Weibo.

Sina Weibo is a group company of Sina group, but they are a independent company to provide Weibo services.


I think this investment is good for both side.

Firstly, Sina Weibo would like to accelerate their monetization, and EC business on their Weibo is the one of key factor to do it. Actually, they already started some investment for the EC business, but they don't have enough environment compared to Tencent.

On the other hand, Alibaba is the top position of B2B EC market in China, and its group company Tmall and Taobao are the top position of consumer EC market in China. But the other EC company is also catching up with them day by day, so they would like to add the platform of EC. Furthermore, Sina Weibo have 400 million users in the third quarter, so it will be a strong marketing platform for them.


This is the stage of rumor, but this may be surprisingly decided more quickly than our expectation.

Source => IT home, Tencent IT