Many WeChat users are following official accounts for their hobby.

Last time, I introduced the report of "The behavior analysis of WeChat users" that was published by Sootoo Research, and I explained the part of the situation of utilization. And today, I would like to introduce the situation of official accounts on WeChat in that report.

1. Which type of official accounts do you follow?

Leisure and Life    36.12%

Corporate   16.74%

News and Media   26.48%

Famous person and star   42.29%

Other   12.78%



From this result, we can find that many WeChat users are following the official accounts for the purpose of their hobby. And this is proved again in the next question.


2. Why are you following the official accounts?

- For leisure and hobby   61.29%
- For getting the wisdom of living   41.49%
- For getting the current information   40.86%
- For study   29.03%
- For getting the current status of the corporate   25.81%
- Recommendation from friends   22.58%
- Other   11.83%



3. What was the opportunity that you started to follow the official accounts?

- Recommendation from friends   42.57%

- The information on Weibo   61.39%

- The information on official site   37.62%

- Other   15.35%



Actually, it's difficult to increase the followers only in WeChat itself. This result also proved that the promotion on the outside of WeChat (such as Weibo or official site) and word‐of‐mouth communication are very important for increasing their followers.


4. What timezone is convenient for your getting the information from official accounts?

We can't find the characteristic difference in this result, but it seems that the timezone of morning and after work are relatively welcomed.


Well, I think that the company who were starting marketing activity on WeChat is still more increasing. How about referring the this report in conjunction with the information of the next version of WeChat?


Source => Sootoo Research

Sootoo Research said that over 60% users use WeChat everyday .

Sootoo Research published the report of "The behavior analysis of WeChat users", and so I would like to explain the part that is written about the situation of utilization at this time.

1. Have you ever used WeChat?

92.97% of respondents said "Yes". It's very high rate, but Sootoo is the company that provides the IT field news, so there may be a little bit bias in this answer. But on the other hand, it's true that WeChat users is rapidly increasing, and their user will reach 400 million people soon.


2. What is the reason that you started to use WeChat?

- That reason is that friends or colleagues have already used WeChat --- 71.34%
- That reason is that was interested in WeChat --- 47.42%
- That reason is that can send the voice or text by WeChat --- 34.05%
- That reason is that can use video call on WeChat --- 29.31%
- That reason is that can use group voice chat on WeChat --- 21.34%
- That reason is that use every time the products provided by Tencent --- 2.59%

In the last report that was written about "whole" social media, the answer of "Friends or colleague have already used it" was also the top reason. So it can be said that the one of the most important thing is the word‐of‐mouth marketing as I thought.


3. How often do you use WeChat?

- Many times in a day  36.23%

- One time in a day   27.17%

- One time in few days  21.24%

- One time in a week  15.36%





As a result, it follows that over 60% users use WeChat every day.


4. How many hours do you use WeChat at one time?

Less than 5 minutes  29%

6 to 15 minutes  34%

16 to 30 minutes  15%

More than 31 minutes  22%








5. Which feature do you usually use on WeChat?

- Voice Chat  93.51%
- Sending pictures  77.28%
- Watching pictures on Moments  61.66%
- Sending pictures to Moments   53.55%
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- Checking the information from official accounts  22.52%
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- PC version of  WeChat  7.91%



I think that this result proved that WeChat is the communication tools with friends or colleague regarding almost people at this moment.


This report also explained about the use reality of official accounts on WeChat, but I would like to explain about it at the next time.


Source => Sootoo Research

The trend report of tablet PC user in China (Apps Edition).

The last time, I introduced the summary of tablet PC user report in China. And today, I will introduce the report that focused tablet apps.


1. How many apps installed in your tablet PC?

Less than 5 apps      4.8%

5 to 10 apps           21.9%

11 to 20 apps         28.4%

21 to 30 apps         21.0%

31 to 40 apps           8.8%

41 to 50 apps           4.1%

More than 50 apps 11.0%






And the diagram below is a breakdown by each smartphone OS.

Left diagram is the data of iOS user, and right diagram is the data of Android user. Watching this diagram so far, it seems that iOS user tend to use more apps than Android user.


2. How many apps do you often use?

Less than 5 apps    21.6%

5 to 10 apps           54.1%

11 to 20 apps         17.4%

21 to 30 apps           4.3%

31 to 40 apps           1.3%

41 to 50 apps           0.4%

More than 50 apps   0.9%






And the diagram below is a breakdown by each smartphone OS.

Left diagram is the data of iOS user, and right diagram is the data of Android user. And about the often using apps is also the same result that iOS user also tend to use more apps than Android user.

3. Online or offline, which case are you using more time on your tablet?

Online       61.9%

Offline      19.5%

No difference    18.6%

4. Which type of apps have you installed?

News apps is the most popular one, but this is a convincing result. Because the last report also said the most popular purpose of using tablet PC is reading the news.

5. Which type of apps do you often use?

6. Usually, where do you download your apps?

Third-party app store  28.4%

By search engine             27.8%

OS default app store     23.2%

Download site                 11.4%

App store of device maker  4.2%

App store of each career  2.0%

Other   3.0%

And the diagram below is a breakdown by each smartphone OS.

Left diagram is the data of iOS user, and right diagram is the data of Android user.

Google have not provided their Play Store market in China, and generally the regular Android devices in China are not installed Play Store apps. So as a result, the downloading from third-party app store is the most popular method.

And about iOS, 42.4% of iOS user jailbreak their devices in China. So as a result, it seems that the percentage of downloading from third-party app store is relatively high.

7. How much spent for apps in a month?

Not spend at all       42.4%

(using only free apps)

Less than 10 RMB   17.8%

10 to 20 RMB           15.4%

21 to 50 RMB           14.0%

More than 50 RMB   10.4% 

And the diagram below is a breakdown by each smartphone OS.

Left diagram is the data of iOS user, and right diagram is the data of Android user.

Watching this diagram so far, it seems that iOS user tend to spend more money for apps than Android user. 

As I reported before, the sales volume of tablet PC in China was 2,604,000 units in the third quarter, and this volume is estimated to continue increasing in future. So for many apps developer, there is a lot of chance in Chinese tablet PC market.

Source => ZDC

ZDC published the trend report of tablet PC user in China.

Recently, tablet PC user is steadily increasing in China. Well, how purpose they use their tablet PC for? ZDC published the one of answer for this, and it is a user research of tablet PC as follows.


1. Which tablet maker do you use?

Apple  41.1%
Lenovo  23.8%
Samsung  9.1%
Newman  6.7%
Asus  2.7%
SmartDevices  2.5%
DELL  1.9%
Acer  1.6%
Huawei  1.4%
Aigo  0.8%
Other  8.4%






2. Which tablet OS do you use?

Android  56.3%

iOS  41.2%

Windows  0.8%

Other  1.7%







Android tablet have a over 50% market share, and Apple iOS have 41.2% of market share in China. So it can be said that tablet PC market in China is still the status of two top era.
Microsoft already published "Surface". But they haven't started to provide it in China formally, so their market share is very few at this moment.


3. Which price range is your tablet PC?

Less than 500RMB  2.5%

500 to 1000RMB   20.6%

1001 to 2000RMB  19.1%

2001 to 3000RMB  18.1%

3001 to 4000RMB  27.2%

More than 4000RMB   12.5%




The price range of 3,001 to 4,000(477 to 636 USD) have the biggest share in this report, and the price range of 500 to 1000(79 to 159 USD) is the next position. So it can be also said that the price range of tablet PC in China is the status of bipolarization now.


4. How long do you use tablet PC?

Less than 3 months  7.4%

3 to 6 months  21.4%

6 to 12 months  25.6%

12 to 24 months  27.6%

More than 24 months  18.0%








5. Usually, what time do you use your tablet PC?

20 to 22 o'clock is the most used time range, and the next is 18 to 20 o'clock. So it can be said that many tablet users use their tablet after their work.


6. Which purpose do you use tablet PC for?

News   86.2%
Instant Messenger  67.4%
TV/Movie/Video  67.4%
Book   59.7%
Game   58.0%
Music   56.9%
Search   50.8%
Download apps   44.3%
Mail   41.2%
Online shopping   39.3%
GPS or LBS   30.3%
BBS/Weibo   27.3%
Stocks   21.4%
Other   13.7%




Watching this report so far, I felt that consumer tablet user is more than business user, but there is also the another fact that business tablet user is gradually increasing in China. I will keep watching the trend of this market as before.


Source => ZDC