Wednesday, February 26, 2014

CIC released the "China Social Media Landscape 2014" that can help you to understand easily the whole situation of China's social media trend.

CIC has released the graph of "China Social Media Landscape" since 2008, but its new version was also released today.





















Last year, this graph was divided by 24 categories. But this year was decreasing to 18 categories.

This change detail is:
[Deleted categories]     Social Aggregator, Social Search and Social TV
[Added category]          Short-video Social
[Changed categories]  Rating & Review -> Social Life, Photo Sharing -> Photo Social, Online Travel -> Travel Social

The category of 'Social Aggregator' means the RSS reader, but as you know, Google Reader already stopped their service last year. And there are no remarkable other service, so that category itself might be deleted.

And 'Social Search' and 'Social TV' was added as the new category last year, but it may be that these weren't growing as well as they expected.

About the new added category 'Short-video Social', I think that Vine is the most popular service in the world-wide, but the similar service was becoming popular in China too from the latter half of last year.


As I said above, this graph can help you to understand the whole situation of China's social media trend. But if you look the history of this graph from 2008, it also can help you to understand the ups and downs of China's social media trend.

If you are interested in this, please check the article that I wrote last year :)


Source -> CIC