Tuesday, September 25, 2012

DCCI : Weibo user already reached 327 million people, and 88.81% of over 19 years old user use a Weibo in China.

According to the report from DCCI, Weibo user already reached 327 million people, and 88.81% of over 19 years old user use a Weibo in China.


















And the usage of each Weibo services is as follows:
Sina Weibo  87.87% ; Tencent Weibo  84.69% ; Netease Weibo  56.12% ; Sohu Weibo  35.63% ; ifeng Weibo  13.51% ; other  18.37%


Next is a graph that is the component ratio of Weibo users by age.




      age                 ratio
 19 - 25             19.40%
 26 - 30             28.57%
 31 - 35             21.03%
 36 - 40             12.14%
 41 - 45                8.72%
 46 - 55                5.98%
 56 - 65                3.16%                                    






The age of 19 to 35 occupied 70%, the age of 36 was only 30% in total.


Next graph is the frequency of use each Weibo.


















Around 80% users of Sina Weibo and Tencent Weibo use their service more than once in a day, and the others are used by around 60% user more than once in a day.


The last graph is the accessing ratio by each devices.




    














PC  97.66% ; Smartphone  89.35% ; Tablet  85.43% ; Non-smartphone  60.24%



The above is the summary of this report, but if you interested in more information, you can download the full version of this report from here (Though it's written in Chinese...).


Source => DCCI