According to the report from DCCI, Weibo user already reached 327 million people, and 88.81% of over 19 years old user use a Weibo in China.
And the usage of each Weibo services is as follows:
Sina Weibo 87.87% ; Tencent Weibo 84.69% ; Netease Weibo 56.12% ; Sohu Weibo 35.63% ; ifeng Weibo 13.51% ; other 18.37%
Next is a graph that is the component ratio of Weibo users by age.
age ratio
19 - 25 19.40%
26 - 30 28.57%
31 - 35 21.03%
36 - 40 12.14%
41 - 45 8.72%
46 - 55 5.98%
56 - 65 3.16%
The age of 19 to 35 occupied 70%, the age of 36 was only 30% in total.
Next graph is the frequency of use each Weibo.
Around 80% users of Sina Weibo and Tencent Weibo use their service more than once in a day, and the others are used by around 60% user more than once in a day.
The last graph is the accessing ratio by each devices.
PC 97.66% ; Smartphone 89.35% ; Tablet 85.43% ; Non-smartphone 60.24%
The above is the summary of this report, but if you interested in more information, you can download the full version of this report from here (Though it's written in Chinese...).
Source => DCCI
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