Thursday, September 27, 2012

iResearch estimated that Chinese Weibo market size will be 2.3 billion RMB in the end of 2015.

According to the report by iResearch, Chinese Weibo market size will be 2.3 billion RMB (= 360 million USD) in the end of 2015.





















This number only targeted the sales revenue of Weibo platform vendor such as Sina and Tencent, not include the sales revenue of third party vendor.

iResearch estimated that its market size will be 0.5 billion RMB in the end of 2012, will be 0.96 billion RMB in the end of 2013, will be 1.54 billion RMB in the end of 2014.


Next data is the component ratio of its revenue.





















They estimated its detail as follows:


                    Ads      Game         Other
2012          75.6%       21.9%         2.5%
2013          65.1%       26.9%         8.0%
2014          63.2%       21.8%      15.0%
2015          61.6%       18.4%      20.0%

They estimated that Weibo platform vendor mainly earn its revenue from advertisement, but "Other" also gradually increase its share till 2015.

What is "Other"?

They estimated that "Other" is mainly the revenue from EC business on Weibo platform. As I reported before, the combination of Weibo and EC business already started, and its combination will be prospected expanding in near future in China.


As following graph, Weibo already became one of the biggest platform in China.

























Except the combination with EC business, I'm interested that what related business will be appeared. I think that its keyword will be BtoB. How do you think? :)


Source => iResearch