Wednesday, February 6, 2013

Sina Weibo strengthen marketing support service for corporate users. Can these services become also the foothold of their monetization?

As I explained beforeSina Weibo already started some activity of monetization on their platform. And they recently started some marketing support service for corporate users, so I would like to introduce typical 3 services.

















This service is a one of promotional tweet, and is similar to the service that Twitter or Facebook already provided. This service is a one of promotional tweet, and is similar to the service that Twitter or Facebook already provided. 
I asked its cost to the customer center of Sina Weibo, but they said that its cost will be decided after Chinese new year. But the calculation method of its cost is already decided, and there are two calculation method as follows.

CPM : The number that was read of relevant tweet
CPE : The number that was forwarded of relevant tweet, or the number that was clicked link in relevant tweet, etc.



















This is like a matching service between corporate users and general users who would like to earn money on Weibo.

Corporate user give the task(such as forwarding the relevant tweet or post the relevant contents) to the general users, and its cost will be decided on the basis of the followers number that the relevant general users have or other factor.



















This service have three type of sending the message to general users.

1. Register the phone number that already knows.
2. At first post the recruitment messages (such as "Please become a target user of sending SMS announce. If you will become it, then you have a chance to get the luxurious prize", etc. ) on the Weibo.















3. Using the list of advertisement agencies.














In case of this sample, the cost of one message is 0.6RMB(= 0.1 USD) per a person.

As I explained before, SMS is the most popular communication method of mobile devices in China. And this is also the effective method to reach the user who rarely login to Weibo.


Of course, Sina Weibo would like to accelerate their monetization, but I think that these service are also good for the company who would like to strengthen marketing activity to Chinese market on Weibo. 


Source => Sina Weibo