Wednesday, March 6, 2013

Tencent CEO Ma declared that they will start monetization of WeChat in a few months.

Tencent CEO Ma declared in a interview that they will start monetization of WeChat in a few months.



















He gave some example of monetization method as follows.

1. Mobile game on WeChat
As I explained before, over half of their revenue is earned from game. Furthermore their rival LINE already got some constant success in this model, so I think that it's natural thing.

2. Mobile payment on WeChat
He said that this payment business focus to micropayment at first, and as a example of it, they will start paying fee of the taxi via WeChat.

3. Marketing activity of corporate users on WeChat
As I explained before, they already provided its management platform for corporate users.They will expand this platform service, and they also start advertisement service for the corporate users.


They already got a new domain "wechat.com", and they also started to provide the new management platform at the same time.














This new management platform supports English menu :)


Besides the monetization, he said that they accelerate the overseas deployment hereafter.
As I explained before, they already have constant users in India, Thailand and Malaysia.And they recently established the office in US, and they will open joint-venture company in Indonesia.

Monetization and overseas deployment may be the main keyword of this year for WeChat.


Source => TechWeb