Eguan said Chinese mobile internet user already exceeded 450 million people.

According to the report by Eguan, Chinese mobile internet user already exceeded 450 million people as of the first quarter.

Its number increased 5.1% compared to previous period.


And its market scale was 30.6 billion RMB.

This quarter achived high growth rate(21.0%), but especially mobile internet shopping had rapid growth, and its scale was 10.5 billion RMB, it was much same as the whole revenue in 2011.


And now, mobile internet shopping dominate more than one-third of whole mobile internet revenue.

mobile internet shopping 34.3%

mobile apps and services  31.5%

communication expenses  30.7%

mobile ads  3.5%






Large payment companies, such as Union Pay accelerate their mobile solutions, so we have to pay attention to mobile internet shopping as before.


Original article => Eguan